Alcohol advertising to women in Australia. Young Australian women are drinking more and drinking in more harmful ways. At the same time, advertisers are using new media (such as social network sites) and messages (such as empowerment) to advertise alcohol to women. Using a combination of quantitative, qualitative and experimental methods, this project will explore how alcohol is advertised to Australian women (in both traditional and new media), and how this influences their alcohol-related atti ....Alcohol advertising to women in Australia. Young Australian women are drinking more and drinking in more harmful ways. At the same time, advertisers are using new media (such as social network sites) and messages (such as empowerment) to advertise alcohol to women. Using a combination of quantitative, qualitative and experimental methods, this project will explore how alcohol is advertised to Australian women (in both traditional and new media), and how this influences their alcohol-related attitudes and behaviours. Answering these questions is expected to enable development of recommendations for regulation of alcohol advertising messages, creation of counter-advertising/social marketing messages, and production of alcohol advertising literacy programs for secondary and tertiary students.Read moreRead less
A community-based approach to the problem of underage drinking. This project will aim to reduce the frequency and amount of alcohol consumption, and alcohol-related harms, among young people aged 12-17 years by addressing social norms regarding underage alcohol consumption. Using a multi-component intervention it will engage the Illawarra community in strategies to encourage and empower young people not to drink.
Young women's experiences of cigarette smoking: a qualitative examination of the intersection of gender, class, cultural and sexual identity. The effects of smoking unique to women, the slow decline in women's smoking rates and the lack of anti-smoking strategies that are sensitive to gender, social class, cultural, and sexual identity means that this project addresses a significant issue for young women smokers, the Australian government and the health and wellbeing of Australians.
Drug using behaviours and beliefs, and associated harms, among gay and bisexual men. Gay and bisexual men have high rates of drug use. This cohort study will contribute to Australia’s response to drug use by identifying: risk factors for, and prevalence and incidence of, drug use and associated harms within this high risk population; the role of gay community norms in individuals' beliefs about and motivations for drug use; and, implications for HIV and HCV infection. The findings will help to b ....Drug using behaviours and beliefs, and associated harms, among gay and bisexual men. Gay and bisexual men have high rates of drug use. This cohort study will contribute to Australia’s response to drug use by identifying: risk factors for, and prevalence and incidence of, drug use and associated harms within this high risk population; the role of gay community norms in individuals' beliefs about and motivations for drug use; and, implications for HIV and HCV infection. The findings will help to better target, educate and support those at risk of drug use and associated harms. Read moreRead less
Smoking cessation program for smokers admitted to public hospitals. This project will implement and evaluate a multidisciplinary healthcare intervention initiated by hospital pharmacists and followed up by primary health professionals to assist smokers admitted to three Victorian tertiary public hospitals to give up smoking. This program could potentially reduce smoking-related death, illness and healthcare costs.
The nature of alcohol advertising in 'old' and 'new' media and the impact on young people's alcohol-related attitudes, intentions and behaviour. Young people in Australia are exposed to a vast array of alcohol advertising. While television advertising has been widely researched, the effects of internet advertising, social networking, and event-based marketing are largely unknown. This project will examine the impact of different media on teenagers' current and future drinking behaviours.
Public and ethical responses to mandated alcohol warning labels about increased long-term risk of cancer. This project will determine how the Australian public will respond to the proposed introduction of alcohol product warning labels. It will establish how such at point of sale messages can acceptably and effectively inform Australians about the long-term, but modifiable, cancer risk associated with alcohol use and reduce the national cancer burden.