Measuring children's responsiveness to food advertising. This will be the first study, in Australia or elsewhere, that concurrently examines food promotions across a range of child-targeted media, in real-time, and investigates the way that these commercial messages are attended to, interpreted, and responded to by young people. This project will assist us in developing appropriate regulatory and social marketing responses to non-television advertising to children, will have valuable flow-on eff ....Measuring children's responsiveness to food advertising. This will be the first study, in Australia or elsewhere, that concurrently examines food promotions across a range of child-targeted media, in real-time, and investigates the way that these commercial messages are attended to, interpreted, and responded to by young people. This project will assist us in developing appropriate regulatory and social marketing responses to non-television advertising to children, will have valuable flow-on effects for measuring the effects of advertising of other types of products, and via other media, and will place Australia at the forefront of research in this area.Read moreRead less
Changing the media diet - Investigating the power of the news media to prevent obesity. Australia has 3.7 million obese people - twice as many are overweight. Australian experts say this epidemic, which costs Australia $58 billion a year, requires novel solutions at individual and societal levels. The news media are powerful shapers of public and policymakers' understandings of health issues. This project investigates competing arguments in news media and reality TV and how these frames influenc ....Changing the media diet - Investigating the power of the news media to prevent obesity. Australia has 3.7 million obese people - twice as many are overweight. Australian experts say this epidemic, which costs Australia $58 billion a year, requires novel solutions at individual and societal levels. The news media are powerful shapers of public and policymakers' understandings of health issues. This project investigates competing arguments in news media and reality TV and how these frames influence consumer understandings to discover what role the media are playing in the obesity epidemic. The goal is to relate the findings to scientific evidence and design novel strategic communication interventions to promote health through individual and societal interventions.Read moreRead less
Communicating Risk: Journalistic news values, and medical, health professional and lay discourses on suicide and mental illness. Traditional journalistic practices in reporting suicide and mental health/illness issues are under strong challenge from a variety of groups, including medical/health professionals, and people diagnosed with mental illness. The project investigates the changing dynamics and hotly contested interplay between media, journalistic, medical, health professional and lay disc ....Communicating Risk: Journalistic news values, and medical, health professional and lay discourses on suicide and mental illness. Traditional journalistic practices in reporting suicide and mental health/illness issues are under strong challenge from a variety of groups, including medical/health professionals, and people diagnosed with mental illness. The project investigates the changing dynamics and hotly contested interplay between media, journalistic, medical, health professional and lay discourses about these issues, using in-depth interviews, focus groups and media analyses. How do media label events and people, and how do various audiences interpret and manage this information? Key outcomes include theoretically informed understandings of the positions of key stakeholders and policy advice for government and health professionals in planning communication strategies.Read moreRead less