Building Better Brands: A Study of Australian Organizations and Consumers. The study is the first to be undertaken in the world to develop a knowledge management system of brand development and management. It focuses on understanding how branding strategies increase the competitiveness of Australian industry. The study also explores linkages of branding strategy to consumer perceptions of brand value. The model is firmly placed in a global market context, contrasting domestic, exported and im ....Building Better Brands: A Study of Australian Organizations and Consumers. The study is the first to be undertaken in the world to develop a knowledge management system of brand development and management. It focuses on understanding how branding strategies increase the competitiveness of Australian industry. The study also explores linkages of branding strategy to consumer perceptions of brand value. The model is firmly placed in a global market context, contrasting domestic, exported and imported brands. The focus is strongly orientated toward improving Australia's competitiveness and global performance. This study is vital as the economic superiority of strong nations is evident in the value and strength of their industries' brands.Read moreRead less
Threshold models in micro-econometrics with applications to empirical models of health. The aim of this project is to develop and apply new statistical approaches to endogenously identify non-linear relationships between explanatory variable(s) and the response variable in non-linear econometric models and to illustrate these with applications important to empirical health economics. Literature proliferates in linear models with non-linear effects, but in health economics non-linear models domin ....Threshold models in micro-econometrics with applications to empirical models of health. The aim of this project is to develop and apply new statistical approaches to endogenously identify non-linear relationships between explanatory variable(s) and the response variable in non-linear econometric models and to illustrate these with applications important to empirical health economics. Literature proliferates in linear models with non-linear effects, but in health economics non-linear models dominate. This project will generalise these techniques to allow for various forms of the threshold variable(s), including categorical and continuous, endogenous and exogenous, and those measured with error.Read moreRead less
Self-Leadership towards Innovation & Well-Being. Innovation and well-being in the workplace are of paramount importance in maintaining Australia's social and economic environment. Self-leadership training provides employees with strategies to build confidence and resilience, identify opportunities in the environment, deriving greater meaning and enjoyment from work. Self-leadership training has already been shown to improve performance; this project extends self-leadership research by testing th ....Self-Leadership towards Innovation & Well-Being. Innovation and well-being in the workplace are of paramount importance in maintaining Australia's social and economic environment. Self-leadership training provides employees with strategies to build confidence and resilience, identify opportunities in the environment, deriving greater meaning and enjoyment from work. Self-leadership training has already been shown to improve performance; this project extends self-leadership research by testing the effects of self-leadership training on employee innovation and well-being. It also elucidates the psychological processes underlying improvements in innovation and well-being. The project addresses ARC Research Priorities 2 and 3 and contributes to Australia's social and economic advancement.Read moreRead less
Developing and testing dynamic models of goal striving in approach and avoidance contexts. This project will examine how people manage competing goals, such as productivity and safety, in a dynamic environment. The results will improve understanding of human motivation and have implications for practice in military, industrial and commercial settings.