Investigating the Indirect Effects of Child-Targeted Food Promotion on Children's Diets. Obesity is forecast to cost the Australian community more than $58 billion in 2008. The prevention and reduction of obesity thus has the potential to create significant savings in terms of obesity-related treatment costs and impairments. Children have been identified as a population requiring particular attention in efforts to combat obesity. The proposed study will provide an enhanced understanding of the r ....Investigating the Indirect Effects of Child-Targeted Food Promotion on Children's Diets. Obesity is forecast to cost the Australian community more than $58 billion in 2008. The prevention and reduction of obesity thus has the potential to create significant savings in terms of obesity-related treatment costs and impairments. Children have been identified as a population requiring particular attention in efforts to combat obesity. The proposed study will provide an enhanced understanding of the role that food promotion plays in sub-optimal food choices made by children and their parents. The results of the study will be translated into specific public policy recommendations to assist governments and health agencies in determining appropriate courses of action to promote healthy diets among children and their families.Read moreRead less
Using advertising to negatively reconstruct memories of risky and high-risk drinking amongst Australia's youth : a new intervention strategy. The NHMRC recognises alcohol-related problems as one of Australia's most serious health problems. Binge-drinking in particular is endemic amongst the population, especially youth, with such behaviour resulting in enormous economic, social and emotional costs to our nation. This study works towards reducing binge drinking amongst youth by assisting the de ....Using advertising to negatively reconstruct memories of risky and high-risk drinking amongst Australia's youth : a new intervention strategy. The NHMRC recognises alcohol-related problems as one of Australia's most serious health problems. Binge-drinking in particular is endemic amongst the population, especially youth, with such behaviour resulting in enormous economic, social and emotional costs to our nation. This study works towards reducing binge drinking amongst youth by assisting the development of more effective counter-advertising campaigns that make young people's memories of binge-drinking less enjoyable & more unpleasant. It also assists relevant advertising regulators & key decision-makers to take action to ensure that alcohol ads do not spawn primarily attractive memories of binge-drinking experiences.Read moreRead less