Enhancement of Novel Flower Colours. The demand for novel colours and varieties of cutflowers is the most important driver for the floriculture industry. This project will increase the understanding of the factors that regulate flower colour and produce flowers with novel colours. This novelty is a consumer trait, and is likely to translate into increased sales and revenue to the Industry Partner, with income from these worldwide sales translating directly into the employment of research and dev ....Enhancement of Novel Flower Colours. The demand for novel colours and varieties of cutflowers is the most important driver for the floriculture industry. This project will increase the understanding of the factors that regulate flower colour and produce flowers with novel colours. This novelty is a consumer trait, and is likely to translate into increased sales and revenue to the Industry Partner, with income from these worldwide sales translating directly into the employment of research and development staff in Australia. This project will maintain Australian expertise in the production of horticultural commodities and provide research training to a post-graduate student with industry experience.Read moreRead less