Competitive supplier bidding in supply chains. This project will use mathematical modelling to contribute to better management practice in dealing with procurement. With the increasing use of auctions and sophisticated bidding procedures it is essential to improve our understanding of this important area.
Generalizing Multi-level Decision Support Handling Multi-objectives, Multi-followers and Uncertainty for Critical Resource Planning. The proposed multi-level optimisation techniques and fuzzy multi-objective multi-follower multi-level decision support system can be used widely in government and industries of Australia to reduce decision blindness, improve decision effectiveness, and therefore has the potential to increase the competitiveness of organizations. Many organizations in Australia are ....Generalizing Multi-level Decision Support Handling Multi-objectives, Multi-followers and Uncertainty for Critical Resource Planning. The proposed multi-level optimisation techniques and fuzzy multi-objective multi-follower multi-level decision support system can be used widely in government and industries of Australia to reduce decision blindness, improve decision effectiveness, and therefore has the potential to increase the competitiveness of organizations. Many organizations in Australia are decentralized and have a hierarchical structure. The proposed techniques are extremely effective for such kinds of organizations in critical planning, management and policy making, including tourism resource planning, water resource management, financial planning, healthcare planning, land-use planning, production planning, transportation planning, and power market planning.Read moreRead less
Group Decision Support Systems for Fuzzy Multi-objective Decision Problems. Most real-world decisions in organisations are made by groups addressing multi-objectives. Further, the decision objectives are frequently characterized by fuzzy parameters and decision makers often utilise fuzzy judgments in attempting to reach optimal solutions. The project is the first to address all these issues: fuzzy objectives, fuzzy judgements, multi-objectives and groups in decision-making. The project will deve ....Group Decision Support Systems for Fuzzy Multi-objective Decision Problems. Most real-world decisions in organisations are made by groups addressing multi-objectives. Further, the decision objectives are frequently characterized by fuzzy parameters and decision makers often utilise fuzzy judgments in attempting to reach optimal solutions. The project is the first to address all these issues: fuzzy objectives, fuzzy judgements, multi-objectives and groups in decision-making. The project will develop a set of interactive decision-making methods to be used by groups solving fuzzy multi-objective decision problems with the allowance of fuzzy judgements, then develop a group decision support system to implement the methods. These outcomes can be immediately used by suitable Australian organisations.Read moreRead less
Systems to Support Knowledge Creation in Learning Organisations. The proposed project will investigate the capacity of IT to support knowledge making for innovation in modern organisations. Prototypes of three flexible computer-based systems will be iteratively developed and evaluated for their support of knowledge workers in three different industries. The investigators are experienced in socio-technical approaches, which will be used to emphasise the integration between people and IT systems ....Systems to Support Knowledge Creation in Learning Organisations. The proposed project will investigate the capacity of IT to support knowledge making for innovation in modern organisations. Prototypes of three flexible computer-based systems will be iteratively developed and evaluated for their support of knowledge workers in three different industries. The investigators are experienced in socio-technical approaches, which will be used to emphasise the integration between people and IT systems. An interpretive study will determine how the systems can contribute to organisational learning, performance, and responsiveness to change. The outcomes will inform the designers of such systems and show Australian organisations how to gain competitive advantage by expanding their capacity to learn.Read moreRead less
A Protocol for Customer Relationship Management Implementation and Evaluation. In 2001, companies worldwide invested US$20 billion (US$125 billion by 2004) in Customer Relationship Management (CRM). Despite the magnitude of this investment, the general consensus among practitioners is that most CRM systems have failed to live up to expectations. This is somewhat alarming, given that the theoretical underpinnings of relationship management are both well developed and intuitively sound. This pr ....A Protocol for Customer Relationship Management Implementation and Evaluation. In 2001, companies worldwide invested US$20 billion (US$125 billion by 2004) in Customer Relationship Management (CRM). Despite the magnitude of this investment, the general consensus among practitioners is that most CRM systems have failed to live up to expectations. This is somewhat alarming, given that the theoretical underpinnings of relationship management are both well developed and intuitively sound. This project investigates the contradiction between relationship theory and CRM practice. It will identify and synthesise critical factors in the success or failure of attempts to implement CRM as a preliminary stage to developing a protocol for successful CRM implementation and evaluation.Read moreRead less
An exploration of the development and effectiveness of word-of-mouth communication in financial services markets. Word-of-mouth plays a critical role in marketing. Organisations are continually seeking new ways to achieve competitive advantage and word-of-mouth represents such an opportunity. However, previous research is limited, for example using word-of-mouth intentions to test the outcome of a consumer model. The proposed study, however, addresses not only the factors that lead to word-of-m ....An exploration of the development and effectiveness of word-of-mouth communication in financial services markets. Word-of-mouth plays a critical role in marketing. Organisations are continually seeking new ways to achieve competitive advantage and word-of-mouth represents such an opportunity. However, previous research is limited, for example using word-of-mouth intentions to test the outcome of a consumer model. The proposed study, however, addresses not only the factors that lead to word-of-mouth but also the consequences of word-of-mouth We suggest perceived value is a core contributor to word-of-mouth and will examine the relationship between word-of-mouth development, value perceptions and purchase. The study has key practical implications for service providers, such as our financial service industry partner.Read moreRead less
An Investigation of Export Performance Determinants Across Service Types. The objective of this research is to investigate the export performance drivers of services firms, and consider how these drivers differ across service types. Previous research into export performance drivers has focused primarily on manufacturers. However, theory in services marketing suggests that there are not only key differences between service firms and manufacturers, but also key differences across different service ....An Investigation of Export Performance Determinants Across Service Types. The objective of this research is to investigate the export performance drivers of services firms, and consider how these drivers differ across service types. Previous research into export performance drivers has focused primarily on manufacturers. However, theory in services marketing suggests that there are not only key differences between service firms and manufacturers, but also key differences across different service types. This research is both timely and critical given the recently stated Federal Government objective of doubling the number of exporters over the next five years, and the fact that the services sector is the fastest growing export sector.Read moreRead less
Building Better Brands: A Study of Australian Organizations and Consumers. The study is the first to be undertaken in the world to develop a knowledge management system of brand development and management. It focuses on understanding how branding strategies increase the competitiveness of Australian industry. The study also explores linkages of branding strategy to consumer perceptions of brand value. The model is firmly placed in a global market context, contrasting domestic, exported and im ....Building Better Brands: A Study of Australian Organizations and Consumers. The study is the first to be undertaken in the world to develop a knowledge management system of brand development and management. It focuses on understanding how branding strategies increase the competitiveness of Australian industry. The study also explores linkages of branding strategy to consumer perceptions of brand value. The model is firmly placed in a global market context, contrasting domestic, exported and imported brands. The focus is strongly orientated toward improving Australia's competitiveness and global performance. This study is vital as the economic superiority of strong nations is evident in the value and strength of their industries' brands.Read moreRead less
An investigation into consumer perspectives on emotional, attitudinal and behavioural loyalty. Attracting and retaining loyal customers is central to the economic viability of organisations. Yet, scholars have not resolved how to define brand loyalty, what contributes to brand loyalty for different services, products and industries over time nor the appropriate application of brand loyalty measures in different contexts. Current conceptualisations overlook the role of emotion and its relations ....An investigation into consumer perspectives on emotional, attitudinal and behavioural loyalty. Attracting and retaining loyal customers is central to the economic viability of organisations. Yet, scholars have not resolved how to define brand loyalty, what contributes to brand loyalty for different services, products and industries over time nor the appropriate application of brand loyalty measures in different contexts. Current conceptualisations overlook the role of emotion and its relationship with the other dimensions of brand loyalty. The proposed project will be the first application of a prototype approach and one of the few studies to use quantitative longitudinal research techniques to further understanding of what brand loyalty is and how it develops.Read moreRead less
Reducing irresponsible gambling: Changing a justification to an avoidance strategy. The results will aid policy makers in their assessment of harm minimisation strategies such as voluntary self-exclusion. Discovering when 'flawed' thinking about previous gambling episodes can be used to justify potentially irresponsible gambling decisions will assist in the design of new prevention measures for irresponsible gamblers and those at risk. The strategies developed here will be useful for gamblers to ....Reducing irresponsible gambling: Changing a justification to an avoidance strategy. The results will aid policy makers in their assessment of harm minimisation strategies such as voluntary self-exclusion. Discovering when 'flawed' thinking about previous gambling episodes can be used to justify potentially irresponsible gambling decisions will assist in the design of new prevention measures for irresponsible gamblers and those at risk. The strategies developed here will be useful for gamblers to empower themselves and avoid behaviour they will regret later. Australia will benefit from insights into how and why irresponsible episodes occur and how to prevent them. Read moreRead less