Communicating Health: Optimising Engagement And Retention Using Social Media
Funder
National Health and Medical Research Council
Funding Amount
$950,060.00
Summary
In order to impact on health, young people need to be engaged and retained in health interventions. The application of social media to engage, retain and promote health behaviour change in this target group has enormous potential but is poorly researched. This project will engage young people of all incomes and education from across Australia and assess their attitudes and behaviours and determine most effective social media content and delivery to optimise engagement and retention.