Building Better Brands: A Study of Australian Organizations and Consumers. The study is the first to be undertaken in the world to develop a knowledge management system of brand development and management. It focuses on understanding how branding strategies increase the competitiveness of Australian industry. The study also explores linkages of branding strategy to consumer perceptions of brand value. The model is firmly placed in a global market context, contrasting domestic, exported and im ....Building Better Brands: A Study of Australian Organizations and Consumers. The study is the first to be undertaken in the world to develop a knowledge management system of brand development and management. It focuses on understanding how branding strategies increase the competitiveness of Australian industry. The study also explores linkages of branding strategy to consumer perceptions of brand value. The model is firmly placed in a global market context, contrasting domestic, exported and imported brands. The focus is strongly orientated toward improving Australia's competitiveness and global performance. This study is vital as the economic superiority of strong nations is evident in the value and strength of their industries' brands.Read moreRead less
Stochastic Scheduling for Production and Delivery of Perishable Products with Imperfect Information. Australia has a wide range of industries producing perishable goods such as wheat, fruit, vegetables, meat, milk, seafood and health products, as well as fashion and entertainment goods. These industries play a critical role in the Australian economy, as well as impacting on national health and the environment. This project will provide new strategies, models and techniques to increase efficiency ....Stochastic Scheduling for Production and Delivery of Perishable Products with Imperfect Information. Australia has a wide range of industries producing perishable goods such as wheat, fruit, vegetables, meat, milk, seafood and health products, as well as fashion and entertainment goods. These industries play a critical role in the Australian economy, as well as impacting on national health and the environment. This project will provide new strategies, models and techniques to increase efficiency in both the production and delivery of perishable products. The outcomes of the project will enable decision makers in industries handling perishable products to optimise the use of resources, reduce costs and waste, raise productivity and improve services. The nation will benefit with higher export income and better quality of consumer products.Read moreRead less