Understanding middle-aged women’s responses to alcohol/breast cancer risks. This project aims to identify the nature of alcohol consumption patterns by Australian women aged 45-64 in different socio-economic status groups, and how these are shaped in response to considerations of trust and future health risks. The project will focus on the known risk of alcohol for the development of breast cancer, which is particularly important given that Australian culture is saturated by alcohol use, marketi ....Understanding middle-aged women’s responses to alcohol/breast cancer risks. This project aims to identify the nature of alcohol consumption patterns by Australian women aged 45-64 in different socio-economic status groups, and how these are shaped in response to considerations of trust and future health risks. The project will focus on the known risk of alcohol for the development of breast cancer, which is particularly important given that Australian culture is saturated by alcohol use, marketing and social acceptability. This project aims to identify new strategies to transform behaviour change initiatives, which may differ by socio-economic status group. The project will be a model for national and global initiatives that seek to develop highly effective alcohol reduction messages and reduce alcohol-related harms.Read moreRead less