Building Better Brands: A Study of Australian Organizations and Consumers. The study is the first to be undertaken in the world to develop a knowledge management system of brand development and management. It focuses on understanding how branding strategies increase the competitiveness of Australian industry. The study also explores linkages of branding strategy to consumer perceptions of brand value. The model is firmly placed in a global market context, contrasting domestic, exported and im ....Building Better Brands: A Study of Australian Organizations and Consumers. The study is the first to be undertaken in the world to develop a knowledge management system of brand development and management. It focuses on understanding how branding strategies increase the competitiveness of Australian industry. The study also explores linkages of branding strategy to consumer perceptions of brand value. The model is firmly placed in a global market context, contrasting domestic, exported and imported brands. The focus is strongly orientated toward improving Australia's competitiveness and global performance. This study is vital as the economic superiority of strong nations is evident in the value and strength of their industries' brands.Read moreRead less
Dynamic relations between values and consumer behaviour: age and life-stage. This project aims to understand the complex relations between people’s life goals and their consumption behaviour, exploring age, life-stage and cohort effects. The intended outcomes of the project include a state-of-the-art interactive values-based website, basic knowledge about Australian values, values change and value-related behaviour, and business insight into value-based marketing. This project aims to apply the ....Dynamic relations between values and consumer behaviour: age and life-stage. This project aims to understand the complex relations between people’s life goals and their consumption behaviour, exploring age, life-stage and cohort effects. The intended outcomes of the project include a state-of-the-art interactive values-based website, basic knowledge about Australian values, values change and value-related behaviour, and business insight into value-based marketing. This project aims to apply the knowledge gained from a large scale study into Australian values and value change across the adult life-span in order to understand how people’s values influence their consumer and other decisions; providing information that will enable Australian organisations to improve their marketing activities and the nature of their promotional appeals.Read moreRead less
Identifying, attracting and retaining successful foster parents. This research project will improve Australian foster care systems. By developing tools to identify, attract and retain successful foster parents more effectively we will address two critical problems facing foster care organisations: decreasing numbers of foster parents and increasing numbers of 'placement breakdowns'. Improvements of these factors will (1) give foster children a more positive and healthier start to life; (2) reduc ....Identifying, attracting and retaining successful foster parents. This research project will improve Australian foster care systems. By developing tools to identify, attract and retain successful foster parents more effectively we will address two critical problems facing foster care organisations: decreasing numbers of foster parents and increasing numbers of 'placement breakdowns'. Improvements of these factors will (1) give foster children a more positive and healthier start to life; (2) reduce the extent to which foster children develop antisocial and emotional attachment problems; (3) reduce the incidence of criminal and antisocial behaviours among foster children; and consequently (4) have a positive long-term effect on the social fabric of Australia.Read moreRead less
Market segmentation methodology: attacking the 'Too Hard' basket. Businesses embrace market segmentation to identify and target clients. However, poor segmentation analysis leads to poor segment choice. This project will develop tools to improve segmentation analysis and will test the resulting tools in tourism, foster care and climate change mitigating behaviours, and produce usable, transferable recommendations.