Building Better Brands: A Study of Australian Organizations and Consumers. The study is the first to be undertaken in the world to develop a knowledge management system of brand development and management. It focuses on understanding how branding strategies increase the competitiveness of Australian industry. The study also explores linkages of branding strategy to consumer perceptions of brand value. The model is firmly placed in a global market context, contrasting domestic, exported and im ....Building Better Brands: A Study of Australian Organizations and Consumers. The study is the first to be undertaken in the world to develop a knowledge management system of brand development and management. It focuses on understanding how branding strategies increase the competitiveness of Australian industry. The study also explores linkages of branding strategy to consumer perceptions of brand value. The model is firmly placed in a global market context, contrasting domestic, exported and imported brands. The focus is strongly orientated toward improving Australia's competitiveness and global performance. This study is vital as the economic superiority of strong nations is evident in the value and strength of their industries' brands.Read moreRead less
Promoting Knowledge Economy Organisations and Innovative Work: Regional influences on Knowledge-based Small and Medium-sized Enterprise clusters in Australia and Germany. In both Australia and Germany many regional areas have experienced economic and social decline. Clusters offer a means of fostering local economic development thereby arresting regional social and economic deterioration. The research focuses on those clusters that rely on knowledge transfer between organisations. Through identi ....Promoting Knowledge Economy Organisations and Innovative Work: Regional influences on Knowledge-based Small and Medium-sized Enterprise clusters in Australia and Germany. In both Australia and Germany many regional areas have experienced economic and social decline. Clusters offer a means of fostering local economic development thereby arresting regional social and economic deterioration. The research focuses on those clusters that rely on knowledge transfer between organisations. Through identifying the drivers and impediments to the formation of knowledge based clusters, the research aims to provide practical guidance to regionally-based organizations to assist in the successful formation and maintenance of clusters. In doing so, the research will identify how clusters that rely on the sharing of organizational knowledge may promote greater regional employment possibilities.Read moreRead less
Organisational Readiness for Enterprise Resource Planning Implementation. An ERP implementation is a significant organisational intervention and its success is affected by many variables including the organisation's culture, decision-making strategies, risk taking orientation, leadership strategies and perceptions of the value of Information Technology. We seek to develop a organisational behaviour modification program in order to position the firm to succeed by overcoming barriers in these ele ....Organisational Readiness for Enterprise Resource Planning Implementation. An ERP implementation is a significant organisational intervention and its success is affected by many variables including the organisation's culture, decision-making strategies, risk taking orientation, leadership strategies and perceptions of the value of Information Technology. We seek to develop a organisational behaviour modification program in order to position the firm to succeed by overcoming barriers in these elements. We will (1) identify key variables that inhibit an ERP implementation; (2) develop strategies to orient the organisation to achieve business benefit from the ERP implementation; and (3) track the effectiveness of these strategies through a program of participative action research.Read moreRead less