Protecting Australia’s brand assets and stakeholder interests. International accounting standards have recently been harmonised to allow firms to recognise the value of purchased brands on their balance sheets, subject to an annual test to verify that value has not been impaired. There are no widely accepted methodologies with which to undertake such tests, despite the requirement for the balance sheet to provide a true and fair view of financial position. This research will develop three approa ....Protecting Australia’s brand assets and stakeholder interests. International accounting standards have recently been harmonised to allow firms to recognise the value of purchased brands on their balance sheets, subject to an annual test to verify that value has not been impaired. There are no widely accepted methodologies with which to undertake such tests, despite the requirement for the balance sheet to provide a true and fair view of financial position. This research will develop three approaches to calibrate brand impairment and draw lessons from applying them over a three year period. The outputs are twofold: first, a suite of detailed methods for accountants, auditors and financial analysts to measure and diagnose brand value; second, several key indicators that can be used to monitor signs of brand impairment.Read moreRead less
Dynamic relations between values and consumer behaviour: age and life-stage. This project aims to understand the complex relations between people’s life goals and their consumption behaviour, exploring age, life-stage and cohort effects. The intended outcomes of the project include a state-of-the-art interactive values-based website, basic knowledge about Australian values, values change and value-related behaviour, and business insight into value-based marketing. This project aims to apply the ....Dynamic relations between values and consumer behaviour: age and life-stage. This project aims to understand the complex relations between people’s life goals and their consumption behaviour, exploring age, life-stage and cohort effects. The intended outcomes of the project include a state-of-the-art interactive values-based website, basic knowledge about Australian values, values change and value-related behaviour, and business insight into value-based marketing. This project aims to apply the knowledge gained from a large scale study into Australian values and value change across the adult life-span in order to understand how people’s values influence their consumer and other decisions; providing information that will enable Australian organisations to improve their marketing activities and the nature of their promotional appeals.Read moreRead less
Seasonal adjustment using disaggregated short time span data. Seasonally adjusted economic and social times series are vital information used by governments and businesses in decision making. This project will develop statistical methods to estimate and remove seasonal factors from economic and social time series using finely disaggregated data for a relatively small number of time periods. This will enable better and quicker estimation of seasonal factors when new series are introduced or there ....Seasonal adjustment using disaggregated short time span data. Seasonally adjusted economic and social times series are vital information used by governments and businesses in decision making. This project will develop statistical methods to estimate and remove seasonal factors from economic and social time series using finely disaggregated data for a relatively small number of time periods. This will enable better and quicker estimation of seasonal factors when new series are introduced or there a major changes to existing series, improving the analysis of such series and the decisions based on them.Read moreRead less
Is brand image instability a measurement artifact? If brand images are indeed unstable, then not only are private companies wasting their money on image campaigns but also government organisations are wasting public money on brand image campaigns such as the many conducted by the Australian Tourism Commission overseas, and by local governments, such as "Wollongong - city of innovation." Wouldn't you like to know whether your money is being well spent? A reasonably definitive assessment of the wo ....Is brand image instability a measurement artifact? If brand images are indeed unstable, then not only are private companies wasting their money on image campaigns but also government organisations are wasting public money on brand image campaigns such as the many conducted by the Australian Tourism Commission overseas, and by local governments, such as "Wollongong - city of innovation." Wouldn't you like to know whether your money is being well spent? A reasonably definitive assessment of the worthwhileness of public-funded brand image campaigns will be the main national and community benefit of this research. Read moreRead less
A New Synthesis of Steroid Conjugates for Illicit Drug Detection. The prevention of drug abuse in horse racing is vital to preserve the large contribution to employment, Government revenue and to economic activity provided by the Racing Industry. This collaboration aims to develop new highly sensitive analytical procedures for the detection of performance enhancing drugs in horses. The project will develop novel chemistry for the production of standard compounds that are essential for this testi ....A New Synthesis of Steroid Conjugates for Illicit Drug Detection. The prevention of drug abuse in horse racing is vital to preserve the large contribution to employment, Government revenue and to economic activity provided by the Racing Industry. This collaboration aims to develop new highly sensitive analytical procedures for the detection of performance enhancing drugs in horses. The project will develop novel chemistry for the production of standard compounds that are essential for this testing program and are currently unavailable by other means. The methods developed will have wider application to the testing of drugs in athletes and the detection of recreational drugs.Read moreRead less
Linkage Infrastructure, Equipment And Facilities - Grant ID: LE0239467
Funder
Australian Research Council
Funding Amount
$200,000.00
Summary
A portable laser scanning facility for geomatic data capture. Ground-based laser scaning is an emerging technology that promises to revolutionize spatial data capture for the geomatics industry due to its high data volume, accuracy and acquisition rate. This proposal brings together leading academics from Australasia to establish a laser scanning facility that will enhance existing projects and explore new avenues in geomatic research. The facility will impact on the research programs of partici ....A portable laser scanning facility for geomatic data capture. Ground-based laser scaning is an emerging technology that promises to revolutionize spatial data capture for the geomatics industry due to its high data volume, accuracy and acquisition rate. This proposal brings together leading academics from Australasia to establish a laser scanning facility that will enhance existing projects and explore new avenues in geomatic research. The facility will impact on the research programs of participating institutions in the fields of high-resolution thematic mapping and visualization, environmental geomatics, geomatic monitoring and geomatic engineering. Furthermore, the facility will allow Australasian universities to develop a knowledge base in this new and exciting technology.Read moreRead less
Synthesis and Analysis of Canine Anabolic Steroid Metabolites. The Australian racing industry is a major driver of economic activity. In NSW, racing is estimated to contribute $1,000 million to GDP, $151 million to Government revenue and provide 50,000 jobs. The future security and prosperity of the racing industry depends on maintaining the highest standards of integrity in the public eye, and this in turn depends on the enforcement of regulations relating to illicit substances. The outcome of ....Synthesis and Analysis of Canine Anabolic Steroid Metabolites. The Australian racing industry is a major driver of economic activity. In NSW, racing is estimated to contribute $1,000 million to GDP, $151 million to Government revenue and provide 50,000 jobs. The future security and prosperity of the racing industry depends on maintaining the highest standards of integrity in the public eye, and this in turn depends on the enforcement of regulations relating to illicit substances. The outcome of this project will be the introduction of robust methods of analysis for potential drug abuse in greyhound racing that will position Australia as a world leader in the field.Read moreRead less
Quantum limits in measurement and communication. By manipulating atoms and single particles of light, quantum technologies promise a revolution in communications systems and high-precision measurements for scientific and engineering applications. The benefits of this revolution may be comparable with those of modern semiconductors. This project will bring these benefits closer by achieving the fundamental limits to measurement allowed by quantum physics, and harnessing the power of these measure ....Quantum limits in measurement and communication. By manipulating atoms and single particles of light, quantum technologies promise a revolution in communications systems and high-precision measurements for scientific and engineering applications. The benefits of this revolution may be comparable with those of modern semiconductors. This project will bring these benefits closer by achieving the fundamental limits to measurement allowed by quantum physics, and harnessing the power of these measurements for communication. It will also identify ways to simplify potential quantum technologies, hastening their adoption. This research will place Australian theoretical and experimental researchers at the forefront of 21st century technology.Read moreRead less
Funding our future: perceptions of the value of financial planning advice. This project will examine how perceptions of the value of financial planning advice are formed over time. If this is understood then both government and the industry can develop better strategies to encourage those who can benefit from financial advice to recognise and gain value from the service.
Extending the theory and measurement of personal values and testing relations of values to attitudes and behaviour. Personal values indicate what is important to us, guide our behaviour and reflect real differences between cultures, social classes, occupations, and religions. This project seeks to refine the theory and measurement of personal values across cultures to better understand the motivations that lie behind attitudes and behaviours.