Protecting Australia’s brand assets and stakeholder interests. International accounting standards have recently been harmonised to allow firms to recognise the value of purchased brands on their balance sheets, subject to an annual test to verify that value has not been impaired. There are no widely accepted methodologies with which to undertake such tests, despite the requirement for the balance sheet to provide a true and fair view of financial position. This research will develop three approa ....Protecting Australia’s brand assets and stakeholder interests. International accounting standards have recently been harmonised to allow firms to recognise the value of purchased brands on their balance sheets, subject to an annual test to verify that value has not been impaired. There are no widely accepted methodologies with which to undertake such tests, despite the requirement for the balance sheet to provide a true and fair view of financial position. This research will develop three approaches to calibrate brand impairment and draw lessons from applying them over a three year period. The outputs are twofold: first, a suite of detailed methods for accountants, auditors and financial analysts to measure and diagnose brand value; second, several key indicators that can be used to monitor signs of brand impairment.Read moreRead less
Comparing internal migration in countries around the world: measures, theories and policy dimensions. Internal migration shapes settlement patterns, adjusts labour markets and enables people to pursue opportunities, but little is known about how and why mobility varies so widely between countries around the world. This project will make rigorous cross-national comparisons, explain the differences and help refine policies that affect mobility.
Is brand image instability a measurement artifact? If brand images are indeed unstable, then not only are private companies wasting their money on image campaigns but also government organisations are wasting public money on brand image campaigns such as the many conducted by the Australian Tourism Commission overseas, and by local governments, such as "Wollongong - city of innovation." Wouldn't you like to know whether your money is being well spent? A reasonably definitive assessment of the wo ....Is brand image instability a measurement artifact? If brand images are indeed unstable, then not only are private companies wasting their money on image campaigns but also government organisations are wasting public money on brand image campaigns such as the many conducted by the Australian Tourism Commission overseas, and by local governments, such as "Wollongong - city of innovation." Wouldn't you like to know whether your money is being well spent? A reasonably definitive assessment of the worthwhileness of public-funded brand image campaigns will be the main national and community benefit of this research. Read moreRead less
Rod-cone interaction under mesopic illumination. Visual function and performance can be degraded under dim light levels. This occurs in many indoor settings, emergency and traffic lighting conditions. Approximately 45% of all Australian traffic fatalities occur under dim light. The research program uses a frontier technology to determine how vision is degraded under dim lighting and provide accurate parameters to better design mesopic lighting environments to maximize visual function and perform ....Rod-cone interaction under mesopic illumination. Visual function and performance can be degraded under dim light levels. This occurs in many indoor settings, emergency and traffic lighting conditions. Approximately 45% of all Australian traffic fatalities occur under dim light. The research program uses a frontier technology to determine how vision is degraded under dim lighting and provide accurate parameters to better design mesopic lighting environments to maximize visual function and performance. This work will help to evaluate new energy-efficient lighting systems and optimise traffic lighting for early recognition of obstacles and dangerous situations. Read moreRead less
Experimental Demonstrations of New Theorems of Nonequilibrium Thermodynamics. In the last decade, two theorems have been proposed to revolutionise the field of thermodynamics. These theorems lift the restriction of the thermodynamic limit, allowing thermodynamic concepts to be applied to small systems such as nanomachines, and characterise systems that may be far-from-equilibrium. These theorems are at odds with a traditional understanding of 19th century thermodynamics where equilibrium is cent ....Experimental Demonstrations of New Theorems of Nonequilibrium Thermodynamics. In the last decade, two theorems have been proposed to revolutionise the field of thermodynamics. These theorems lift the restriction of the thermodynamic limit, allowing thermodynamic concepts to be applied to small systems such as nanomachines, and characterise systems that may be far-from-equilibrium. These theorems are at odds with a traditional understanding of 19th century thermodynamics where equilibrium is central and the Second Law inviolate. However they are critical to the application of thermodynamic concepts to modern systems of the 21st century. Using Optical Tweezers, we will experimentally demonstrate these theorems, present irrefutable evidence of their validity, and demonstrate their application in modern systems.Read moreRead less
Analysing global consumption patterns with a large number of commodities. This project provides estimates of the income and price sensitivities of consumption, for a large number of finely distinguished goods, across most countries. These, together with new ways of enhancing economic data (by recognising quality improvements of goods and uncertainty), will be of value to researchers, government and business.
Psychophysical Assessment of Receptoral and Post-Receptoral Visual Function. Visual function and performance can be degraded under dim light levels. This occurs in many indoor settings, emergency lighting and road traffic lighting conditions. Approximately 45% of all Australian road traffic fatalities occur under dim lighting conditions. My data will be unique, as it will provide accurate parameters to better design mesopic lighting environments to maximize visual function and performance. This ....Psychophysical Assessment of Receptoral and Post-Receptoral Visual Function. Visual function and performance can be degraded under dim light levels. This occurs in many indoor settings, emergency lighting and road traffic lighting conditions. Approximately 45% of all Australian road traffic fatalities occur under dim lighting conditions. My data will be unique, as it will provide accurate parameters to better design mesopic lighting environments to maximize visual function and performance. This work will help to optimise road traffic lighting for the early recognition of obstacles and dangerous situations. The research program will make important scientific contributions to understanding human visual function and performance at dim light levels.Read moreRead less
Experimental Demonstrations of Violations of the Second Law of Thermodynamics. Inventors and engineers strive to scale-down machines, devices and engines to nanometre sizes for a range of technological purposes and scientists investigate protein motors to understand their operation in hopes of modifying their biological behaviour. However, according to a new theorem in Non-equilibrium Statistical Mechanics, there is a fundamental limit to this scaling-down of engines: such nanomachines, includi ....Experimental Demonstrations of Violations of the Second Law of Thermodynamics. Inventors and engineers strive to scale-down machines, devices and engines to nanometre sizes for a range of technological purposes and scientists investigate protein motors to understand their operation in hopes of modifying their biological behaviour. However, according to a new theorem in Non-equilibrium Statistical Mechanics, there is a fundamental limit to this scaling-down of engines: such nanomachines, including protein motors, will run in "reverse" for appreciable amounts of time and in violation of the Second Law of Thermodynamics. We propose to demonstrate this inescapable, operational limit in nanotechnology with experiments using an Optical Tweezers apparatus.Read moreRead less
Econometric modelling of housing prices and their relationship to climate adaptation issues. The path to climate adaptation in urban communities is directly related to housing infrastructure. The project develops improved and new econometric methods for the prediction of property prices and their components, land and structure, and it will provide estimates of the interplay between flooding risk and property values.
Modelling Multidimensional Multiparty Decisions to Improve Outcomes. The project plans to explore a new multiparty model of decision-making, focusing on medical care. Every day, consumers make many decisions. While many are relatively trivial, some are critical to individual wellbeing including adherence to medical treatment plans. Moreover, many of these critical decisions involve complex and multidimensional trade-offs. This project intends to break from tradition by conceptualising complex de ....Modelling Multidimensional Multiparty Decisions to Improve Outcomes. The project plans to explore a new multiparty model of decision-making, focusing on medical care. Every day, consumers make many decisions. While many are relatively trivial, some are critical to individual wellbeing including adherence to medical treatment plans. Moreover, many of these critical decisions involve complex and multidimensional trade-offs. This project intends to break from tradition by conceptualising complex decision-making as multiparty (primarily the focal consumer, parents/carers and medical experts) rather than being confined to an expert–customer dyad. The project plans to investigate how complex multiparty decisions are made, measuring the relative influence of each of the parties on the formation of collective preferences. The project expects to test new theory, develop new measurement tools for studying choice, and to provide practical recommendations.Read moreRead less