Protecting Australia’s brand assets and stakeholder interests. International accounting standards have recently been harmonised to allow firms to recognise the value of purchased brands on their balance sheets, subject to an annual test to verify that value has not been impaired. There are no widely accepted methodologies with which to undertake such tests, despite the requirement for the balance sheet to provide a true and fair view of financial position. This research will develop three approa ....Protecting Australia’s brand assets and stakeholder interests. International accounting standards have recently been harmonised to allow firms to recognise the value of purchased brands on their balance sheets, subject to an annual test to verify that value has not been impaired. There are no widely accepted methodologies with which to undertake such tests, despite the requirement for the balance sheet to provide a true and fair view of financial position. This research will develop three approaches to calibrate brand impairment and draw lessons from applying them over a three year period. The outputs are twofold: first, a suite of detailed methods for accountants, auditors and financial analysts to measure and diagnose brand value; second, several key indicators that can be used to monitor signs of brand impairment.Read moreRead less
Dynamic relations between values and consumer behaviour: age and life-stage. This project aims to understand the complex relations between people’s life goals and their consumption behaviour, exploring age, life-stage and cohort effects. The intended outcomes of the project include a state-of-the-art interactive values-based website, basic knowledge about Australian values, values change and value-related behaviour, and business insight into value-based marketing. This project aims to apply the ....Dynamic relations between values and consumer behaviour: age and life-stage. This project aims to understand the complex relations between people’s life goals and their consumption behaviour, exploring age, life-stage and cohort effects. The intended outcomes of the project include a state-of-the-art interactive values-based website, basic knowledge about Australian values, values change and value-related behaviour, and business insight into value-based marketing. This project aims to apply the knowledge gained from a large scale study into Australian values and value change across the adult life-span in order to understand how people’s values influence their consumer and other decisions; providing information that will enable Australian organisations to improve their marketing activities and the nature of their promotional appeals.Read moreRead less
Comparing internal migration in countries around the world: measures, theories and policy dimensions. Internal migration shapes settlement patterns, adjusts labour markets and enables people to pursue opportunities, but little is known about how and why mobility varies so widely between countries around the world. This project will make rigorous cross-national comparisons, explain the differences and help refine policies that affect mobility.
Validation of Synthetic Regional Gravity Field Models. This research will further develop the theoretical and practical methods required to test any model of the Earth's gravity field. Previously, geodesists have had to rely on analytical error estimates, usually based on observed data. A synthetic Earth gravity model avoids this scenario by giving an exact validation technique of the methods used. The synthetic model will allow users of geoid models (e.g., for GPS heighting) to have much mor ....Validation of Synthetic Regional Gravity Field Models. This research will further develop the theoretical and practical methods required to test any model of the Earth's gravity field. Previously, geodesists have had to rely on analytical error estimates, usually based on observed data. A synthetic Earth gravity model avoids this scenario by giving an exact validation technique of the methods used. The synthetic model will allow users of geoid models (e.g., for GPS heighting) to have much more confidence in their results. When used with a precise geoid model, GPS is faster and cheaper than conventional spirit-levelling, offering around 800% productivity gains. Read moreRead less
Seasonal adjustment using disaggregated short time span data. Seasonally adjusted economic and social times series are vital information used by governments and businesses in decision making. This project will develop statistical methods to estimate and remove seasonal factors from economic and social time series using finely disaggregated data for a relatively small number of time periods. This will enable better and quicker estimation of seasonal factors when new series are introduced or there ....Seasonal adjustment using disaggregated short time span data. Seasonally adjusted economic and social times series are vital information used by governments and businesses in decision making. This project will develop statistical methods to estimate and remove seasonal factors from economic and social time series using finely disaggregated data for a relatively small number of time periods. This will enable better and quicker estimation of seasonal factors when new series are introduced or there a major changes to existing series, improving the analysis of such series and the decisions based on them.Read moreRead less
Is brand image instability a measurement artifact? If brand images are indeed unstable, then not only are private companies wasting their money on image campaigns but also government organisations are wasting public money on brand image campaigns such as the many conducted by the Australian Tourism Commission overseas, and by local governments, such as "Wollongong - city of innovation." Wouldn't you like to know whether your money is being well spent? A reasonably definitive assessment of the wo ....Is brand image instability a measurement artifact? If brand images are indeed unstable, then not only are private companies wasting their money on image campaigns but also government organisations are wasting public money on brand image campaigns such as the many conducted by the Australian Tourism Commission overseas, and by local governments, such as "Wollongong - city of innovation." Wouldn't you like to know whether your money is being well spent? A reasonably definitive assessment of the worthwhileness of public-funded brand image campaigns will be the main national and community benefit of this research. Read moreRead less
A New Synthesis of Steroid Conjugates for Illicit Drug Detection. The prevention of drug abuse in horse racing is vital to preserve the large contribution to employment, Government revenue and to economic activity provided by the Racing Industry. This collaboration aims to develop new highly sensitive analytical procedures for the detection of performance enhancing drugs in horses. The project will develop novel chemistry for the production of standard compounds that are essential for this testi ....A New Synthesis of Steroid Conjugates for Illicit Drug Detection. The prevention of drug abuse in horse racing is vital to preserve the large contribution to employment, Government revenue and to economic activity provided by the Racing Industry. This collaboration aims to develop new highly sensitive analytical procedures for the detection of performance enhancing drugs in horses. The project will develop novel chemistry for the production of standard compounds that are essential for this testing program and are currently unavailable by other means. The methods developed will have wider application to the testing of drugs in athletes and the detection of recreational drugs.Read moreRead less
Linkage Infrastructure, Equipment And Facilities - Grant ID: LE0239467
Funder
Australian Research Council
Funding Amount
$200,000.00
Summary
A portable laser scanning facility for geomatic data capture. Ground-based laser scaning is an emerging technology that promises to revolutionize spatial data capture for the geomatics industry due to its high data volume, accuracy and acquisition rate. This proposal brings together leading academics from Australasia to establish a laser scanning facility that will enhance existing projects and explore new avenues in geomatic research. The facility will impact on the research programs of partici ....A portable laser scanning facility for geomatic data capture. Ground-based laser scaning is an emerging technology that promises to revolutionize spatial data capture for the geomatics industry due to its high data volume, accuracy and acquisition rate. This proposal brings together leading academics from Australasia to establish a laser scanning facility that will enhance existing projects and explore new avenues in geomatic research. The facility will impact on the research programs of participating institutions in the fields of high-resolution thematic mapping and visualization, environmental geomatics, geomatic monitoring and geomatic engineering. Furthermore, the facility will allow Australasian universities to develop a knowledge base in this new and exciting technology.Read moreRead less
Rod-cone interaction under mesopic illumination. Visual function and performance can be degraded under dim light levels. This occurs in many indoor settings, emergency and traffic lighting conditions. Approximately 45% of all Australian traffic fatalities occur under dim light. The research program uses a frontier technology to determine how vision is degraded under dim lighting and provide accurate parameters to better design mesopic lighting environments to maximize visual function and perform ....Rod-cone interaction under mesopic illumination. Visual function and performance can be degraded under dim light levels. This occurs in many indoor settings, emergency and traffic lighting conditions. Approximately 45% of all Australian traffic fatalities occur under dim light. The research program uses a frontier technology to determine how vision is degraded under dim lighting and provide accurate parameters to better design mesopic lighting environments to maximize visual function and performance. This work will help to evaluate new energy-efficient lighting systems and optimise traffic lighting for early recognition of obstacles and dangerous situations. Read moreRead less
Experimental Demonstrations of New Theorems of Nonequilibrium Thermodynamics. In the last decade, two theorems have been proposed to revolutionise the field of thermodynamics. These theorems lift the restriction of the thermodynamic limit, allowing thermodynamic concepts to be applied to small systems such as nanomachines, and characterise systems that may be far-from-equilibrium. These theorems are at odds with a traditional understanding of 19th century thermodynamics where equilibrium is cent ....Experimental Demonstrations of New Theorems of Nonequilibrium Thermodynamics. In the last decade, two theorems have been proposed to revolutionise the field of thermodynamics. These theorems lift the restriction of the thermodynamic limit, allowing thermodynamic concepts to be applied to small systems such as nanomachines, and characterise systems that may be far-from-equilibrium. These theorems are at odds with a traditional understanding of 19th century thermodynamics where equilibrium is central and the Second Law inviolate. However they are critical to the application of thermodynamic concepts to modern systems of the 21st century. Using Optical Tweezers, we will experimentally demonstrate these theorems, present irrefutable evidence of their validity, and demonstrate their application in modern systems.Read moreRead less