Exploratory Tuna Longlining Off The Western Australian Coast, For Export Sashimi
Funder
Fisheries Research and Development Corporation
Summary
Objectives: 1. Investigate the feasibility of longlining for yellowfin & bigeye tuna off the WA coast from Exmouth south to Cape Naturaliste, initially for the fresh sashimi markets using proven methods of catching and handling
Building Better Brands: A Study of Australian Organizations and Consumers. The study is the first to be undertaken in the world to develop a knowledge management system of brand development and management. It focuses on understanding how branding strategies increase the competitiveness of Australian industry. The study also explores linkages of branding strategy to consumer perceptions of brand value. The model is firmly placed in a global market context, contrasting domestic, exported and im ....Building Better Brands: A Study of Australian Organizations and Consumers. The study is the first to be undertaken in the world to develop a knowledge management system of brand development and management. It focuses on understanding how branding strategies increase the competitiveness of Australian industry. The study also explores linkages of branding strategy to consumer perceptions of brand value. The model is firmly placed in a global market context, contrasting domestic, exported and imported brands. The focus is strongly orientated toward improving Australia's competitiveness and global performance. This study is vital as the economic superiority of strong nations is evident in the value and strength of their industries' brands.Read moreRead less
The Proposed Workshop - "Population Dynamics For Fisheries Management" - Will Focus On What Are The Processes Leading To The Development Of Management Advice
Funder
Fisheries Research and Development Corporation
Funding Amount
$214,531.30
Summary
Objectives: 1. To maintain existing databases and continue provision of services whilst ex;ploring new avenues for dissemination and technology transfer 2. To implement a program of promotion and marketing of the NSIS throughout Australia with a view to maximising the level of cost recovery.
Harnessing Business Insights from Unstructured Customer Data. Resulting from customers’ widespread uptake of online channels to buy and communicate has been a surge in online reviews and social media posts. This textual information offers a viable alternative to surveys that Australian businesses currently conduct to obtain customer insights. However, these reviews are unstructured and require substantial pre-processing to extract underlying customer perceptions. Therefore, this project aims to ....Harnessing Business Insights from Unstructured Customer Data. Resulting from customers’ widespread uptake of online channels to buy and communicate has been a surge in online reviews and social media posts. This textual information offers a viable alternative to surveys that Australian businesses currently conduct to obtain customer insights. However, these reviews are unstructured and require substantial pre-processing to extract underlying customer perceptions. Therefore, this project aims to develop a novel machine learning approach to quantify the business-relevant information contained in textual information shared by customers online. This alternative approach will provide significant cost-saving benefits for a range of Australian companies, such as retailers, hotels, airlines and restaurants.Read moreRead less
Investigating the impact of augmented reality on consumer decision making and marketing systems. The marketing environment is changing rapidly, with mobile digital devices providing consumers the ability to augment their physical reality with virtual representations. This project investigates how consumers make choices, how manufacturers design successful business practices and how regulators proscribe manipulative behaviour in these environments.
Polyunsaturated Fatty Acid Content And Nutritional Quality Of Aquaculture Feedstocks
Funder
Fisheries Research and Development Corporation
Funding Amount
$236,043.00
Summary
Objectives: 1. Measure concentration of polyunsaturated fatty acids 20:5(n-3) and 22:6)n-3) in microalgae & other feedstocks used in Australian hatchies. 2. Survey the lipid and fatty acid content of microalage to determine characteristic distributions for the major algal classes and to identify new species of use to the Australian mariculture industry, particularly in tropical hatcheries. 3. Identify the effects of different environmental conditions on fatty acid and lipid c ....Objectives: 1. Measure concentration of polyunsaturated fatty acids 20:5(n-3) and 22:6)n-3) in microalgae & other feedstocks used in Australian hatchies. 2. Survey the lipid and fatty acid content of microalage to determine characteristic distributions for the major algal classes and to identify new species of use to the Australian mariculture industry, particularly in tropical hatcheries. 3. Identify the effects of different environmental conditions on fatty acid and lipid composition of microalgae by comparing cultures grown under a variety of defined conditions, and hence determine how to optimise fatty acid content . 4. Assess the effects of algal foods with different fatty acid contents on animal production in support of animal growth trial with bivalve molluscs, particularly the oyster Crassostrea gigas, carried out as part of FIRDC grant 90/063. 5. Identify the effects of various diets (rotifers and copepods) which have different fatty acid compositions on the growth and survival of fish larvae in support of experiments carried out by the staff from the Tasmanian Division of Sea Fisheries 6. Assist the fishing and mariculture industries with advice on the nutrition of marine organisms, and provide a service for the analysis of polyunsaturated fatty acids and other lipids in marine samples. Read moreRead less
Assessing The Nutritional Value Of Australian Barramundi
Funder
Fisheries Research and Development Corporation
Funding Amount
$16,000.00
Summary
The omega‐3 long‐chain polyunsaturated fatty acids (n‐3 LC‐PUFA) and minerals are essential nutrients to the health of humans are a major contributors that fish makes to the human diet. Consumers are increasingly aware of the nutritional requirement for n‐3 LC‐PUFA and are therefore seeking products high in n‐3 LC‐PUFA such as Atlantic salmon and fish oil capsules.
Barramundi has high oil and n‐3 LC‐PUFA. Based on samples collected in 2010, the absolute content of n‐3 LC‐PUFA of farmed ....The omega‐3 long‐chain polyunsaturated fatty acids (n‐3 LC‐PUFA) and minerals are essential nutrients to the health of humans are a major contributors that fish makes to the human diet. Consumers are increasingly aware of the nutritional requirement for n‐3 LC‐PUFA and are therefore seeking products high in n‐3 LC‐PUFA such as Atlantic salmon and fish oil capsules.
Barramundi has high oil and n‐3 LC‐PUFA. Based on samples collected in 2010, the absolute content of n‐3 LC‐PUFA of farmed barramundi was similar to that of Atlantic salmon and four times greater than that of wild barramundi (Nichols et al., 2014). Not only did this information fail to reach food agencies or health organizations but some such as the Australia Heart Foundation (NHFA, 2015) continue to use information generated 15 years ago to categorize farmed barramundi as of inferior quality to farmed salmon or other market competitor species such as Australian snapper. Similarly, the National Health and Medical Research Council (NHMRC, 2017) encourages fish consumption as a major supplier of iron, zinc, iodine, calcium and magnesium to the human diet. However, the mineral content in fillet of fish is poorly documented, differs across species and culture conditions (Antony Jesu Prabhu et al., 2016), and has not been documented for barramundi.
This project will examine the variability in the nutritional value of Australian farmed barramundi and will categorize it in relation to other fish products available to the Australian consumer.
The ABFA will then use the findings as part of their marketing program to sell the nutritional benefits of Australian farmed barramundi to consumers and relevant food agencies. Objectives: 1. To assess the variability in nutrient composition, specifically omega-3 long-chain polyunsaturated fatty acids (n-3 LC-PUFA) and minerals, in the fillet of farmed Australian barramundi (Lates calcarifer). Read moreRead less
Tactical Research Fund: Developing A Dynamic Regional Brand - Focus On Flavour
Funder
Fisheries Research and Development Corporation
Funding Amount
$74,923.00
Summary
The Eyre Peninsula seafood industry formed Brand Eyre Peninsula in 2006, a collaborative market development program aimed to increase sales and market position in the domestic and export market. Integral to the brand is the education of the species’ attributes to all key stakeholders of the value chain including seafood wholesalers, retailers, food service and media. The results of market development initiatives have been communicated to the owner, head buyer or executive chef of businesses, ....The Eyre Peninsula seafood industry formed Brand Eyre Peninsula in 2006, a collaborative market development program aimed to increase sales and market position in the domestic and export market. Integral to the brand is the education of the species’ attributes to all key stakeholders of the value chain including seafood wholesalers, retailers, food service and media. The results of market development initiatives have been communicated to the owner, head buyer or executive chef of businesses, however, the program failed to support training for key staff such as restaurant front of house and retail counter staff. There is a need for a simple, cost effective training tool due to the high turnover of these positions.
Australian and export clients have consistently requested a “Seafood Flavour Wheel” to assist in menu planning and tasting notes for chefs and sommeliers. Once developed, this tool would be distributed to an initial 500 existing clients to support immediate industry and consumer education. The development of the “Seafood Flavour Wheel” has an extensive level of support from its current client base.
The proposed “Seafood Flavour Wheel” will be a training guide benchmark and has the potential to expand to an Australian guide, inclusive of all seafood species. Specifically, the development of the Eyre Peninsula “Seafood Flavour Wheel” will assist the lack of knowledge and appreciation for the flavours of a target group of seafood species specific to that region.
Equipped with this knowledge, a united industry marketing approach will effectively connect customers with an experience of the unique regional flavour qualities of Eyre Peninsula’s premium seafood. Through this experience, customers will learn to recognise the sensory attributes of Eyre Peninsula seafood and distinguish these products from those originating from other Australian and international regions. Objectives: 1. To develop a set of accurate and informative educational tools delivering against trade requirements 2. To establish the basis of a uniform and coordinated educational program that features a target list of seafood species available on the Eyre Peninsula including Southern Bluefin Tuna, Mussels, Pacific Oysters, Spencer Gulf Prawns, Yellowtail Kingfish, Sardines, Suzuki Mulloway, Marinescale, Abalone, Deep Sea Trawlfish and niche seafoods 3. To capture highly synchronised technical and creative communications Read moreRead less
Virtual Innovation Clusters: the Grid and Customer Relationship Management. Innovation Clusters are seen as geographically based and focussed on product development. Recent studies however indicate that technical innovation in geographic clusters is lower than geographically dispersed companies, and that their competitiveness arises from innovations in tailoring products and marketing. The emergence of the ?Grid? enhances the capabilities of ?Virtual? Clusters. Through installation of a Grid Por ....Virtual Innovation Clusters: the Grid and Customer Relationship Management. Innovation Clusters are seen as geographically based and focussed on product development. Recent studies however indicate that technical innovation in geographic clusters is lower than geographically dispersed companies, and that their competitiveness arises from innovations in tailoring products and marketing. The emergence of the ?Grid? enhances the capabilities of ?Virtual? Clusters. Through installation of a Grid Portal and Grid-enabling analysis tools, we export the capabilities of a geographical cluster around Europe's leading computational facility and contrast this with a Virtual Cluster in Australia, where we demonstrate an innovative application of High-Performance Computing to modelling consumer behaviour and managing customer relations.Read moreRead less