Building Better Brands: A Study of Australian Organizations and Consumers. The study is the first to be undertaken in the world to develop a knowledge management system of brand development and management. It focuses on understanding how branding strategies increase the competitiveness of Australian industry. The study also explores linkages of branding strategy to consumer perceptions of brand value. The model is firmly placed in a global market context, contrasting domestic, exported and im ....Building Better Brands: A Study of Australian Organizations and Consumers. The study is the first to be undertaken in the world to develop a knowledge management system of brand development and management. It focuses on understanding how branding strategies increase the competitiveness of Australian industry. The study also explores linkages of branding strategy to consumer perceptions of brand value. The model is firmly placed in a global market context, contrasting domestic, exported and imported brands. The focus is strongly orientated toward improving Australia's competitiveness and global performance. This study is vital as the economic superiority of strong nations is evident in the value and strength of their industries' brands.Read moreRead less
Virtual Innovation Clusters: the Grid and Customer Relationship Management. Innovation Clusters are seen as geographically based and focussed on product development. Recent studies however indicate that technical innovation in geographic clusters is lower than geographically dispersed companies, and that their competitiveness arises from innovations in tailoring products and marketing. The emergence of the ?Grid? enhances the capabilities of ?Virtual? Clusters. Through installation of a Grid Por ....Virtual Innovation Clusters: the Grid and Customer Relationship Management. Innovation Clusters are seen as geographically based and focussed on product development. Recent studies however indicate that technical innovation in geographic clusters is lower than geographically dispersed companies, and that their competitiveness arises from innovations in tailoring products and marketing. The emergence of the ?Grid? enhances the capabilities of ?Virtual? Clusters. Through installation of a Grid Portal and Grid-enabling analysis tools, we export the capabilities of a geographical cluster around Europe's leading computational facility and contrast this with a Virtual Cluster in Australia, where we demonstrate an innovative application of High-Performance Computing to modelling consumer behaviour and managing customer relations.Read moreRead less
Idea Sources for Product Innovation in Australian Frontier Technology: The Case of the Australian IT Industry. The source of new product ideas, and how new ideas are generated, is a research area that is not well understood in the management literature and frontier industries such as information technology. The aim of the proposed study is to identify and compare what idea sources (e.g., competitor sources or customer sources) are most useful for Australian firms to generate breakthrough product ....Idea Sources for Product Innovation in Australian Frontier Technology: The Case of the Australian IT Industry. The source of new product ideas, and how new ideas are generated, is a research area that is not well understood in the management literature and frontier industries such as information technology. The aim of the proposed study is to identify and compare what idea sources (e.g., competitor sources or customer sources) are most useful for Australian firms to generate breakthrough product innovations in frontier industries (in this case the IT industry). It also aims to improve our theoretical understanding of the link between market orientation and innovation sources.Read moreRead less
Bahavioural Determinants of the Adoption of Forward Market by Australian Wool Producers. It is estimated that 85% of Australian wool is sold in Auction, making it the dominant market system to sell wool. However, wool prices have fluctuated significantly in the auction system resulting in wool producers looking for alternative market systems. The Forward Market (selling wool in advance directly to the traders) is one such alternative market system which could offer guaranteed price to the wool p ....Bahavioural Determinants of the Adoption of Forward Market by Australian Wool Producers. It is estimated that 85% of Australian wool is sold in Auction, making it the dominant market system to sell wool. However, wool prices have fluctuated significantly in the auction system resulting in wool producers looking for alternative market systems. The Forward Market (selling wool in advance directly to the traders) is one such alternative market system which could offer guaranteed price to the wool producers. Despite its obvious advantages only 7% of wool producers sell wool through Forward Market system. This project investigates the behavioural determinants for the adoption of Forward Market system by the wool producers. We will develop a valid and reliable adoption model using Structural Equation Modelling approach through two rounds of data collection from the wool producers. The results will enhance wool industry's understanding of producers? response to the Forward Market system and thus help the policy makers to promote the alternative market system effectively. Read moreRead less
Enhancing Australian Universities' Research Commercialisation Performance. The primary aims of the project are to develop a detailed understanding of the systematic barriers to research commercialisation within Australian universities and to promote innovation within the commercialisation through the adoption of effective processes. The project will also explore the needs of the smaller and regional universities to develop effective strategies that will enhance their research commercialisation c ....Enhancing Australian Universities' Research Commercialisation Performance. The primary aims of the project are to develop a detailed understanding of the systematic barriers to research commercialisation within Australian universities and to promote innovation within the commercialisation through the adoption of effective processes. The project will also explore the needs of the smaller and regional universities to develop effective strategies that will enhance their research commercialisation capacity and performance through the promotion of industry uptake of their research outcomes.Read moreRead less
A cross-national comparison of novel market-pull technology transfer programs which facilitate research organisation commercialisation through dynamic SMEs. This research will contribute to a more competitive and innovative economy in two ways. First it will provide a basis for improved public policy to stimulate technology uptake by small business, which is critical for small business growth and innovation. Second, it will identify innovative policies to facilitate the uptake of university rese ....A cross-national comparison of novel market-pull technology transfer programs which facilitate research organisation commercialisation through dynamic SMEs. This research will contribute to a more competitive and innovative economy in two ways. First it will provide a basis for improved public policy to stimulate technology uptake by small business, which is critical for small business growth and innovation. Second, it will identify innovative policies to facilitate the uptake of university research, to enhance the contribution of universities to the economy. The proposed research is original because it focuses on the way in which the technology needs of small firms can be met by existing university knowledge and technologies. Prior research on technology transfer focuses on pushing university research out to industry through university spin-offs or university and large firm linkages.Read moreRead less
A comparative study of knowledge transfer systems and their contribution to knowledge transfer and diffusion, innovation and socioeconomic transformation. This project will contribute to the national priority goal of promoting an innovation culture and economy by providing knowledge with which to improve institutional arrangements for research commercialisation for the purpose of enhancing business innovation and ensuring that publicly fund research results in commercial and social benefits. The ....A comparative study of knowledge transfer systems and their contribution to knowledge transfer and diffusion, innovation and socioeconomic transformation. This project will contribute to the national priority goal of promoting an innovation culture and economy by providing knowledge with which to improve institutional arrangements for research commercialisation for the purpose of enhancing business innovation and ensuring that publicly fund research results in commercial and social benefits. The research is of particular benefit to regional and rural communities because it adopts a novel system level design which explores the role of KTSs in socioeconomic transformation and across sectors and regions. It therefore moves beyond prior studies which have focused on high technology sectors and regions.Read moreRead less
The Impact of Commercial Funding on Research Team Effectiveness in Health and Medical Research. The Health and Medical Research Sector has seen an increase in collaborations between public and private industry sectors. Consequently, research teams, essentially the functional units that carry out the research, may be funded from commercial and/or non-commercial sources. This project will investigate the impact of commercial funding on research teams. This ground breaking study will be of great va ....The Impact of Commercial Funding on Research Team Effectiveness in Health and Medical Research. The Health and Medical Research Sector has seen an increase in collaborations between public and private industry sectors. Consequently, research teams, essentially the functional units that carry out the research, may be funded from commercial and/or non-commercial sources. This project will investigate the impact of commercial funding on research teams. This ground breaking study will be of great value in the development of research commercialisation policies in Universities, Research Institutes, companies and Government. Its analysis of team effectiveness will assist to identify those characteristics that enhance the performance of research teams, which will have beneficial effects to those who work in them, and ultimately to those who depend on the results of their efforts.Read moreRead less
Maximising diffusion of innovative products on public infrastructure projects: A qualitative management study of open innovation systems. Australia's infrastructure in water, energy, health, education, transport and communication is the platform for our future prosperity and growth. In response to an identified deficit, Australian governments are embarking on major investment programs. Our ability to deliver these programs efficiently and effectively relies heavily on the promotion of innovation ....Maximising diffusion of innovative products on public infrastructure projects: A qualitative management study of open innovation systems. Australia's infrastructure in water, energy, health, education, transport and communication is the platform for our future prosperity and growth. In response to an identified deficit, Australian governments are embarking on major investment programs. Our ability to deliver these programs efficiently and effectively relies heavily on the promotion of innovation in the delivery phase. This study contributes to this major challenge by identifying how diffusion of innovative products can be maximised on infrastructure projects, focusing on knowledge flows within open innovation systems. The study will provide tools to optimise delivery of a world-class and integrated infrastructure network to meet Australia's future social and economic needs.Read moreRead less
Managing the risks of cross-sector R&D collaboration. One of the most interesting and dynamic forms of cross-sector R&D collaboration in Australia occurs through the Cooperative Research Centre (CRC) Program. This study investigates how collaboration and 'risk' is managed among CRCs and their partners. It is pioneering research bringing two aspects of cross-sector collaboration into a single, longitudinal study. The study will produce new knowledge concerning: management processes in cross-secto ....Managing the risks of cross-sector R&D collaboration. One of the most interesting and dynamic forms of cross-sector R&D collaboration in Australia occurs through the Cooperative Research Centre (CRC) Program. This study investigates how collaboration and 'risk' is managed among CRCs and their partners. It is pioneering research bringing two aspects of cross-sector collaboration into a single, longitudinal study. The study will produce new knowledge concerning: management processes in cross-sector R&D, organisational change and the impact of sustained collaboration on partners, and the role of public policy on collaborative R&D in Australia.Read moreRead less