The value of characteristics of Australian wheat. This project will identify the functional wheat characteristics considered by the Japanese millers when deciding what and how much to buy. It will also determine how these functional and non-functional Australian wheat characteristics are perceived by the millers compared to other countries, and determine the importance of each one of these characteristics on the final choice.
Discovery Early Career Researcher Award - Grant ID: DE130101463
Funder
Australian Research Council
Funding Amount
$375,000.00
Summary
Reinforcement and undermining: the impact of innovative features on dual positioning and choice. Businesses require an understanding of how their features impact product choice in positive and negative ways. This research will advance our understanding of innovation by addressing the theory and practice of product positioning from a new perspective.
Wicked defaults: how to overcome the dark side of choice architecture. This project aims to investigate how defaults and product complexity might be used to exploit consumers in environments like private insurance where consumers are prone to making systematic errors. Defaults are used to nudge individuals into socially beneficial actions such as increasing their retirement savings and joining organ donor lists. However, in the hands of firms, defaults can also be used to exploit consumers by en ....Wicked defaults: how to overcome the dark side of choice architecture. This project aims to investigate how defaults and product complexity might be used to exploit consumers in environments like private insurance where consumers are prone to making systematic errors. Defaults are used to nudge individuals into socially beneficial actions such as increasing their retirement savings and joining organ donor lists. However, in the hands of firms, defaults can also be used to exploit consumers by encouraging choices that help the firm but disadvantage consumers. The project intends to study experimentally whether exploitation can be reduced via competition and reputation building systems based on consumer feedback.Read moreRead less
Discovery Early Career Researcher Award - Grant ID: DE160100141
Funder
Australian Research Council
Funding Amount
$385,000.00
Summary
Creating food environments that encourage healthy eating. The aim of this project is to trial scalable and sustainable interventions that encourage healthy purchasing and eating behaviours in supermarket settings. Most food in Australia is purchased in supermarkets and unhealthy eating is the greatest contributor to Australian life years lost. The project will assess the effect of a range of interventions on purchases of healthy and unhealthy foods and the financial impact on the retailer in eig ....Creating food environments that encourage healthy eating. The aim of this project is to trial scalable and sustainable interventions that encourage healthy purchasing and eating behaviours in supermarket settings. Most food in Australia is purchased in supermarkets and unhealthy eating is the greatest contributor to Australian life years lost. The project will assess the effect of a range of interventions on purchases of healthy and unhealthy foods and the financial impact on the retailer in eight supermarkets and a novel virtual supermarket. The economic analysis aims to ensure that successful public policy interventions are translatable to other retailers.Read moreRead less