Dynamic relations between values and consumer behaviour: age and life-stage. This project aims to understand the complex relations between people’s life goals and their consumption behaviour, exploring age, life-stage and cohort effects. The intended outcomes of the project include a state-of-the-art interactive values-based website, basic knowledge about Australian values, values change and value-related behaviour, and business insight into value-based marketing. This project aims to apply the ....Dynamic relations between values and consumer behaviour: age and life-stage. This project aims to understand the complex relations between people’s life goals and their consumption behaviour, exploring age, life-stage and cohort effects. The intended outcomes of the project include a state-of-the-art interactive values-based website, basic knowledge about Australian values, values change and value-related behaviour, and business insight into value-based marketing. This project aims to apply the knowledge gained from a large scale study into Australian values and value change across the adult life-span in order to understand how people’s values influence their consumer and other decisions; providing information that will enable Australian organisations to improve their marketing activities and the nature of their promotional appeals.Read moreRead less
Greater inclusion of people with disability in Australian workplaces. This project aims to develop a model of successful employment for people with a disability, identify sources of employer diversity that explain willingness to hire, and develop social marketing messages that improve employer attitudes and achieve greater inclusion in Australian workplaces. Workforce participation of people with a disability remains low. The outcome of this study will be more people with a disability and their ....Greater inclusion of people with disability in Australian workplaces. This project aims to develop a model of successful employment for people with a disability, identify sources of employer diversity that explain willingness to hire, and develop social marketing messages that improve employer attitudes and achieve greater inclusion in Australian workplaces. Workforce participation of people with a disability remains low. The outcome of this study will be more people with a disability and their carers gaining meaningful employment, with benefits including improved physical and mental health, social connections and economic security. It will benefit employers by creating more diverse workplaces and a broader talent pool, resulting in greater innovation and productivity.Read moreRead less
Conferences still remain the primary method of knowledge transfer between stakeholders of the aquaculture industry, whether they are industry, government, researchers or NGO’s. However they need to be structured correctly for the benefit of the industry. There needs to be opportunities for industry to talk and listen to each other, as well as industry to talk to and listen to researchers and government and vice versa. The Australasian Aquaculture Conferences provide these opportunities.
Conferences still remain the primary method of knowledge transfer between stakeholders of the aquaculture industry, whether they are industry, government, researchers or NGO’s. However they need to be structured correctly for the benefit of the industry. There needs to be opportunities for industry to talk and listen to each other, as well as industry to talk to and listen to researchers and government and vice versa. The Australasian Aquaculture Conferences provide these opportunities.
The Australasian Aquaculture Conferences of 2004-06-08 have been learning curves for the industry and the NAC in running events of this size. The FRDC were rightly cautious in sponsoring the conference on a conference by conference basis. However, NAC has proven it is a competent conference convener and the industry have shown their support through excellent conference attendances. Given this track record the FRDC should feel confident in signing up as a conference sponsor on a long term basis, i.e. for the next 3 conferences 20010-12-14. Having the long term support of the FRDC will mean a large proportion of the conference sponsorship will be secured. This will allow the NAC to pursue other sponsorship using the FRDC’s commitment as both a surety of the conference and as leverage for attracting other sponsors to the conference. This will have significant flow on benefits to the Australian aquaculture industry. It will flow through to the quality of the conference program, trade show, the facilities and hospitality. Ultimately, the conference will generate significant profit that will eventually lead to little or no reliance on the FRDC for future underwriting. Further, conference profits will be used by the NAC on behalf of its members to provide better services.
Objectives: 1. Provide an international forum for aquaculture stakeholders to identify pathways to sustainable aquaculture development 2. Provide an international trade show of aquaculture equipment and services, fully integrated with the conference. 3. To promote Australian aquaculture to international interests. Read moreRead less
SCRC: Seafood CRC Master Class: Stimulating Consumption Of Australian Seafood
Funder
Fisheries Research and Development Corporation
Summary
The CRC now has a wealth of current information about various aspects of Australians seafood consumption. The issue now is how to get this information out to the various stakeholders in the Seafood industry in such a format that companies can use the results in a very practical way to improve their returns and ensure their continued sustainability.
This education module has been designed to be practical, flexible and widely disseminated and so fulfil needs in several ways as follows: The CRC now has a wealth of current information about various aspects of Australians seafood consumption. The issue now is how to get this information out to the various stakeholders in the Seafood industry in such a format that companies can use the results in a very practical way to improve their returns and ensure their continued sustainability.
This education module has been designed to be practical, flexible and widely disseminated and so fulfil needs in several ways as follows:
• The module has been designed based on a transformational learning model, that is, a model where participants are required to reflect on their current practices and behaviours and then based on information provided, plan operational changes to maximise firm benefits.
• The module is being designed for delivery in two formats, face-to-face and digitally/online to maximise the potential audience reached. The online materials will provide access for those who cannot attend face-to-face sessions, as well as providing an ongoing resource for those who do attend face-to-face.
• The face-to-face component will be delivered in a mix of capital cities and regional locations to maximise exposure to where industry is actually located. This multimodal approach is designed to ensure the widest possible dissemination of results as well as providing face-to-face participants with a resource than can use within their own organisations.Read moreRead less
Digital Documentation Of Australian Barramundi And Prawns Farms Across Australia
Funder
Fisheries Research and Development Corporation
Funding Amount
$79,199.54
Summary
This activity has been discussed at two Annual General Meetings as an area that needs to be undertaken. Significant discussion has occurred at both meetings on this project. The ABFA is trying to differentiate Australian produced fish from the large volumes of imported barramundi coming in. The aim is to show the positives of our product and the people who produce it.
A key component will be through the development of short video story and photos to show the Australian industry and lin ....This activity has been discussed at two Annual General Meetings as an area that needs to be undertaken. Significant discussion has occurred at both meetings on this project. The ABFA is trying to differentiate Australian produced fish from the large volumes of imported barramundi coming in. The aim is to show the positives of our product and the people who produce it.
A key component will be through the development of short video story and photos to show the Australian industry and link in with our clean, green, sustainable, quality Australian produce. The videos produced aim to provide solid documentation of the work being done to produce prawns and Barramundi. The project outputs will tie in and support the ABFA and APFA marketing which aims to are going for the heart of consumers first and would look to link with www.australianbarramundi.com.au and www.loveaustralianprawns.com.au
The APFA have similar aspirations, highlighting the need to document and showcase the processes and farming practices that shows how this underpins the Australian industry's clean, green, sustainable, quality Australian produce.
Objectives: 1. To document, via video and photographs, the operations and practices of prawn and Barramundi farming operations across Australia Read moreRead less
Econometric Models for Marketing Decision Making. This project aims to develop methods to more efficiently allocate marketing resources across a range of media, including new media, such as the internet and social media, and compare them with with traditional media such as television and newspapers. To achieve this, the project will develop new methods and econometric models that employ data that capture both exposure to advertising media and downstream purchases at the individual-level. The exp ....Econometric Models for Marketing Decision Making. This project aims to develop methods to more efficiently allocate marketing resources across a range of media, including new media, such as the internet and social media, and compare them with with traditional media such as television and newspapers. To achieve this, the project will develop new methods and econometric models that employ data that capture both exposure to advertising media and downstream purchases at the individual-level. The expected outcome is that Australian companies will make more efficient use of their marketing budget, and better assess how to integrate new and old media into multimedia marketing communication campaigns.Read moreRead less
Innovative Use of Customer Data for Business Growth. This project aims to apply and adapt the latest machine learning techniques to enable companies to utilise their existing customer data to reveal purchase motivations, product preferences, and responsiveness to marketing communications for each single customer. A widespread practice in marketing is to partition customers into broad groups, but customers expect products and services that are tailored to their individual needs. This presents ex ....Innovative Use of Customer Data for Business Growth. This project aims to apply and adapt the latest machine learning techniques to enable companies to utilise their existing customer data to reveal purchase motivations, product preferences, and responsiveness to marketing communications for each single customer. A widespread practice in marketing is to partition customers into broad groups, but customers expect products and services that are tailored to their individual needs. This presents extreme challenges due to the size and complexity of customer databases. The expected outcomes will enable Australian companies to attract and retain more customers, and make more efficient use of their marketing budget. Benefits include equipping companies to better compete domestically and globally.Read moreRead less
5th National Rocklobster Congress - Growing The Future
Funder
Fisheries Research and Development Corporation
Funding Amount
$20,000.00
Summary
The Australian Rock Lobster Industry faces continuing challenges relating to market access, human resources, fisheries management, cost of production and quota implementation.
Issues that need to be addressed include:
1. Continuing the line of successful Congress meetings since 1999. 2. Examine and offer solutions to competing demands of resource allocation. 3. Build on the implementation of common national and international marketing strategies commmenced in Hobart ....The Australian Rock Lobster Industry faces continuing challenges relating to market access, human resources, fisheries management, cost of production and quota implementation.
Issues that need to be addressed include:
1. Continuing the line of successful Congress meetings since 1999. 2. Examine and offer solutions to competing demands of resource allocation. 3. Build on the implementation of common national and international marketing strategies commmenced in Hobart 2005. 4. Address and offer some solutions to common boat costings such as Crew Availability, Fuel costs etc. Objectives: 1. Update Industry members on key issues of strategic national importance 2. Continue to develop strategic approaches to lobster market development 3. Develop greater understanding of resource sharing and quota management Read moreRead less
Engaging ethnic minority and majority blood donors in donor recruitment. Word-of-mouth is a potentially powerful way to recruit blood donors. Talking about donation increases awareness, trust, commitment and positive feelings about donating, particularly in ethnic minority groups. However, donors seldom tell others about donating. This project aims to determine how to motivate blood donors to recruit new donors using word-of-mouth, through research comprising co-design, surveys, and experiments. ....Engaging ethnic minority and majority blood donors in donor recruitment. Word-of-mouth is a potentially powerful way to recruit blood donors. Talking about donation increases awareness, trust, commitment and positive feelings about donating, particularly in ethnic minority groups. However, donors seldom tell others about donating. This project aims to determine how to motivate blood donors to recruit new donors using word-of-mouth, through research comprising co-design, surveys, and experiments. This project will generate new knowledge of how to encourage effective word-of-mouth for pro-social behaviours. Expected outcomes include producing culturally relevant, validated resources that will significantly benefit Australia by encouraging effective conversations to promote blood donation in all communities.Read moreRead less