Response style heterogeneity in empirical marketing research. This study aims to improve the validity of empirical studies by accounting for different ways in which respondents answer questionnaires (response styles) while analysing the data. Response styles have been shown to depend on the cultural background of respondents. This work therefore is of particular importance in Australia given the large number of cultural backgrounds residents come from. The proposed method will be empirically tes ....Response style heterogeneity in empirical marketing research. This study aims to improve the validity of empirical studies by accounting for different ways in which respondents answer questionnaires (response styles) while analysing the data. Response styles have been shown to depend on the cultural background of respondents. This work therefore is of particular importance in Australia given the large number of cultural backgrounds residents come from. The proposed method will be empirically tested in the context of surveys investigating sustainable tourism, public acceptance of alternative water sources and volunteering, three areas which are central to maintaining Australia's environmental sustainability and providing social and environmental services which are not covered by the commercial sector.Read moreRead less
Examining the impact of marketing communications on brand image, brand equity and behaviour outcomes. The results would help charities in brand building activities through improved marketing communications. For example, the Australian Red Cross Blood Service (ARCBS) can understand how to improve their brand equity (e.g. improving loyalty, enhancing brand awareness levels, achieving higher perception of quality as well as enhancing brand image) in their donor markets. Increased commitment from th ....Examining the impact of marketing communications on brand image, brand equity and behaviour outcomes. The results would help charities in brand building activities through improved marketing communications. For example, the Australian Red Cross Blood Service (ARCBS) can understand how to improve their brand equity (e.g. improving loyalty, enhancing brand awareness levels, achieving higher perception of quality as well as enhancing brand image) in their donor markets. Increased commitment from the donors is likely to result in benefits such as more blood donations for this charity organisation. This would mean better services provided by ARCBS which would mean promoting and maintaining good health among the Australian public.Read moreRead less
The impact of self-management training on staff satisfaction, absenteeism and an organisation's service culture. Self-management training has been widely suggested as a way to improve organisational performance. Using a classic training intervention approach, the present project will experimentally examine whether such training improves attendance and well-being at work and whether it creates a more positive approach to customers. Further, the study will examine whether changes are maintained ....The impact of self-management training on staff satisfaction, absenteeism and an organisation's service culture. Self-management training has been widely suggested as a way to improve organisational performance. Using a classic training intervention approach, the present project will experimentally examine whether such training improves attendance and well-being at work and whether it creates a more positive approach to customers. Further, the study will examine whether changes are maintained over time. The study will also test whether self-management training improves employees' perceptions of their organisation's service culture and increases their willingness to provide appropriate customer service. The practical implications of such training interventions for Human Resource Management practices in service organisations will also be evaluated.Read moreRead less