CROSS-CULTURAL DIFFERENCES IN PERCEPTIONS OF CONSUMPTION ETHICS. This research addresses the influence of such culturally distinct variables as the relevance of important others in determining and acting on ethical interpretations, the significance of external factors such as prominence of brand name on interpretations by consumers, and the importance of the type of potential ethical infraction. It utilises an interpretive research paradigm that poses potential ethical consumption dilemmas and ....CROSS-CULTURAL DIFFERENCES IN PERCEPTIONS OF CONSUMPTION ETHICS. This research addresses the influence of such culturally distinct variables as the relevance of important others in determining and acting on ethical interpretations, the significance of external factors such as prominence of brand name on interpretations by consumers, and the importance of the type of potential ethical infraction. It utilises an interpretive research paradigm that poses potential ethical consumption dilemmas and examines consumers? reactions. The interpretations of the dilemmas (are ethical issues perceived?) and informants? justifications for their actions are investigated across countries to examine how the cultural lens through which consumption decisions are viewed can shape reactions.Read moreRead less
Branding Cities on the West Pacific Rim: Cinematic Traditions and Tourism Marketing Strategies in Hong Kong, Shanghai and Sydney. This innovative project emphasises brand-building as a part of visual culture, and cinema as a contributory influence to marketing decisions. It will produce a landmark study of media synergies in the contemporary world. It compares cinematic traditions and tourism marketing in cosmopolitan cities in the Australiasian region. The comparison, based on archival analysis ....Branding Cities on the West Pacific Rim: Cinematic Traditions and Tourism Marketing Strategies in Hong Kong, Shanghai and Sydney. This innovative project emphasises brand-building as a part of visual culture, and cinema as a contributory influence to marketing decisions. It will produce a landmark study of media synergies in the contemporary world. It compares cinematic traditions and tourism marketing in cosmopolitan cities in the Australiasian region. The comparison, based on archival analysis and on interviews with producers, policy makers, and consumers, will determine whether images of the city converge or compete in business practice and cultural production. The research complements recent major Australian initiatives to re-evaluate creativity in the media.Read moreRead less