�Percent Daily Intake� Versus �Equivalent Walking Time�: Making Sense Of The Kilojoules On Food And Drink Labels
Funder
National Health and Medical Research Council
Funding Amount
$108,350.00
Summary
We have already established through a series of eight qualitative focus groups plus a pilot survey using a convenience sample that the Equivalent Walking Time (EWT) food label is considered more informative, useful, and difficult to ignore than other labelling systems. As such we now seek to test the EWT against other labelling systems in a more objective and robust fashion, using a much larger, representative sample.
A Consumer-centred Intervention Designed To Improve Healthy Lifestyle Behaviours And Weight Management In Preconception Women
Funder
National Health and Medical Research Council
Funding Amount
$318,768.00
Summary
Healthy weight before conception plays a crucial role in the health of future generations. Identifying unique preconception groups of women who are most likely to respond to and engage with health promotion programs will improve effectiveness of obesity prevention initiatives. This research will inform and develop a tailored preconception health promotion program that will address both individual and population needs- Australia’s first consumer-centred approach to preconception health promotion.
Using Online Social Technologies To Improve Health Behaviour
Funder
National Health and Medical Research Council
Funding Amount
$425,048.00
Summary
Physical inactivity and poor eating habits are leading causes of death and disease in Australia. Our health behaviours are influenced by our social networks. What’s more, Australians love social technologies, such as Facebook and smartphones. My research aims to harness these two factors to create socially-influential health programs. I will work with video game developers to develop fun and engaging interventions, and a viral marketer and leading organisations to spread the interventions.
New Consumer Warnings To Counter Reassurance Based Tobacco Marketing
Funder
National Health and Medical Research Council
Funding Amount
$974,713.00
Summary
This research will use consumer feedback to develop warnings about tobacco product attributes (e.g. cigarette filters, ‘smooth’ taste) that mislead smokers about the harms of smoking. We will assess smokers’ responses to these warnings, compared to current warnings on tobacco. The study will use a survey, group discussions, rating scales and an experiment with a follow-up to determine warnings with the greatest potential to correct persistent faulty beliefs about the harms of smoking.
Public Health Communication Strategies To Reduce Population Smoking Prevalence
Funder
National Health and Medical Research Council
Funding Amount
$753,300.00
Summary
This research program will investigate the potential for and impact of advanced tobacco control policies in reducing population smoking prevalence. My research will assess the effects of tobacco taxation, further tobacco marketing restrictions and mass communication strategies on smoking attitudes and behaviours. I will also extend the methods and measures I have developed in tobacco control to improve health communication in obesity prevention and alcohol harm prevention.