SCRC: Market Intelligence Study Tour To Shanghai China - Industry Bursary James Calvert (combination Research Travel Grant And Industry Bursary)
Funder
Fisheries Research and Development Corporation
Summary
China is a significant market for end user participants within the Seafood CRC and one where significant investment is already directed (ACA China project). China is a rapidly growing and rapidly changing market providing many challenges to Australian's wishing to develop a sustainable business relationship. The traditional supply routes to China are changing as are the consumer desires and buying patterns.
There is a need to develop both a research capacity and an industry skill base ....China is a significant market for end user participants within the Seafood CRC and one where significant investment is already directed (ACA China project). China is a rapidly growing and rapidly changing market providing many challenges to Australian's wishing to develop a sustainable business relationship. The traditional supply routes to China are changing as are the consumer desires and buying patterns.
There is a need to develop both a research capacity and an industry skill base to enable the rapidly emerging opportunities for Australian seafood exports to China to be realised. This project proposes a China field trip involing high calibre final year international business students and CRC industry members who are or have the capacity to export ot China. The field trip will be complemented by a formal education framework to enable both a commercial and academic perspective to be taken. The team as a whole (industry participants and students research team) should gain a greater awareness of the role and significance of the Chinese Seafood industry specific to the Australian seafood industry. The market field research will provide industry participants and students with the ability to compare and contrast markets (Australia and China) and to prepare actionable interpretive reports based on research findings. Furthermore, industry and students will attain an appreciation of a foreign culture as well as an awareness of cross cultural influence on business relevant to the seafood industry.
The academic research team has already gained insight from the South Korean pilot field trip and are now in a more informed position to map and plan the strategy for this proposed field trip that will better assist Seafood CRC members and provide students with a more holistic workplace integrated learning experience. .Read moreRead less
SCRC: Market Intelligence Study Tour To Shanghai China - Industry Bursary Jonas Woolford (combination Research Travel Grant And Industry Bursary)
Funder
Fisheries Research and Development Corporation
Summary
China is a significant market for end user participants within the Seafood CRC and one where significant investment is already directed (ACA China project). China is a rapidly growing and rapidly changing market providing many challenges to Australian's wishing to develop a sustainable business relationship. The traditional supply routes to China are changing as are the consumer desires and buying patterns.
There is a need to develop both a research capacity and an industry skill base ....China is a significant market for end user participants within the Seafood CRC and one where significant investment is already directed (ACA China project). China is a rapidly growing and rapidly changing market providing many challenges to Australian's wishing to develop a sustainable business relationship. The traditional supply routes to China are changing as are the consumer desires and buying patterns.
There is a need to develop both a research capacity and an industry skill base to enable the rapidly emerging opportunities for Australian seafood exports to China to be realised. This project proposes a China field trip involing high calibre final year international business students and CRC industry members who are or have the capacity to export ot China. The field trip will be complemented by a formal education framework to enable both a commercial and academic perspective to be taken. The team as a whole (industry participants and students research team) should gain a greater awareness of the role and significance of the Chinese Seafood industry specific to the Australian seafood industry. The market field research will provide industry participants and students with the ability to compare and contrast markets (Australia and China) and to prepare actionable interpretive reports based on research findings. Furthermore, industry and students will attain an appreciation of a foreign culture as well as an awareness of cross cultural influence on business relevant to the seafood industry.
The academic research team has already gained insight from the South Korean pilot field trip and are now in a more informed position to map and plan the strategy for this proposed field trip that will better assist Seafood CRC members and provide students with a more holistic workplace integrated learning experience. .Read moreRead less
SCRC: Market Intelligence Study Tour To Shanghai China - Industry Bursary William Ferguson (combination Research Travel Grant And Industry Bursary)
Funder
Fisheries Research and Development Corporation
Summary
China is a significant market for end user participants within the Seafood CRC and one where significant investment is already directed (ACA China project). China is a rapidly growing and rapidly changing market providing many challenges to Australian's wishing to develop a sustainable business relationship. The traditional supply routes to China are changing as are the consumer desires and buying patterns.
There is a need to develop both a research capacity and an industry skill base ....China is a significant market for end user participants within the Seafood CRC and one where significant investment is already directed (ACA China project). China is a rapidly growing and rapidly changing market providing many challenges to Australian's wishing to develop a sustainable business relationship. The traditional supply routes to China are changing as are the consumer desires and buying patterns.
There is a need to develop both a research capacity and an industry skill base to enable the rapidly emerging opportunities for Australian seafood exports to China to be realised. This project proposes a China field trip involing high calibre final year international business students and CRC industry members who are or have the capacity to export ot China. The field trip will be complemented by a formal education framework to enable both a commercial and academic perspective to be taken. The team as a whole (industry participants and students research team) should gain a greater awareness of the role and significance of the Chinese Seafood industry specific to the Australian seafood industry. The market field research will provide industry participants and students with the ability to compare and contrast markets (Australia and China) and to prepare actionable interpretive reports based on research findings. Furthermore, industry and students will attain an appreciation of a foreign culture as well as an awareness of cross cultural influence on business relevant to the seafood industry.
The academic research team has already gained insight from the South Korean pilot field trip and are now in a more informed position to map and plan the strategy for this proposed field trip that will better assist Seafood CRC members and provide students with a more holistic workplace integrated learning experience. .Read moreRead less
Live Export Opportunities For Value-adding Of Australian Freshwater And Estuarine Fishes
Funder
Fisheries Research and Development Corporation
Funding Amount
$197,730.00
Summary
Preliminary estimates indicate that South Australia's inland/estuarine commercial fishers may be missing out on $3.5-24.5million annually from their relatively static finfish production, representing 67%-540% of the current domestic landed value - all from the lack of a readily available, robust live transport technology! This likely translates to proportionately greater export losses nationally - and missed Industry earnings for reinvestment. At the same time, experts (see FRDC Project Report ....Preliminary estimates indicate that South Australia's inland/estuarine commercial fishers may be missing out on $3.5-24.5million annually from their relatively static finfish production, representing 67%-540% of the current domestic landed value - all from the lack of a readily available, robust live transport technology! This likely translates to proportionately greater export losses nationally - and missed Industry earnings for reinvestment. At the same time, experts (see FRDC Project Report 92/125.26) indicate much research is already complete. However, for Australian inland/estuarine finfish, no well evaluated and packaged system exists to make live export marketing happen now.
Despite the massive value-adding success from export of quality marine fish products to high demand Asian and other overseas markets, Australian freshwater parallels have not been developed. Production potential from freshwater and estuarine wild capture fisheries has limited capacity to expand, therefore, industry profitability incentives must focus on obtaining greater return on sustainable harvest. Australian freshwater and estuarine fishes are consistently and depressingly undervalued relative to equivalent species on overseas markets (eg, black bream seldom exceed $14A/kg on the South Australian market despite a 96% reduction in harvest since the 1970's while the almost identical Japanese or sea bream, Acanthopagrus latus, regularly returns $45US/kg in Asian metropolitan markets).
Concurrently, development of aquaculture capacity for these same freshwater and estuarine species lags behind higher return marine counterparts due to inadequate profit incentives. This is particularly evident given that similar species worldwide are typically more robust to culture conditions and therefore first to be cultured.
Successful development and transfer of live shipping technology for key Australian freshwater and estuarine species to both wild capture and aquaculture industries has the capacity to overcome these current limitations. Live marketing of wild production can harvest export value, increase profitability per unit production, and provide an identical mechanism for development of a parallel domestic market. Typically, export initiatives provide extremely strong incentives for continuous improvement of product quality. Success in a foreign market also provides excellent protection of our home markets through competitive advantage. The profit incentive of elevated prices domestically and abroad will necessarily spur development of cultured production of these same species. Objectives: 1. To evaluate and document the range of live transport options available worldwide for golden perch, Murray cod, mulloway, cockles (pipis) and black bream relative to survival, cost, and simplicity/practicality. 2. To investigate the value-adding potential of live marketed fish of the nominated species on three major Asian metropolitan fish markets relative to market acceptance/need, value at auction, product tailoring, continuity of supply, promotional needs and import/transport costs. 3. To document the resulting system aimed at maximizing net return to fishers per unit product (by species) in the form of a export marketing plan, and as a brochure providing a step-wise "how to live export freshwater and estuarine finfish" process. 4. To successfully incorporate/transfer any resulting value-adding export marketing system successfully into industry. Read moreRead less
Seafood Market Access And Trade: Part 1. Australia-European Union FTA Negotiations (non-tariff Barriers) Part 2. Australia - India FTA Negotiations Part 3. Reports– India/EU/GCC Identifying Opportunities And Impediments For Australian Seafood Exporters
Funder
Fisheries Research and Development Corporation
Funding Amount
$80,000.00
Summary
Commercial in confidence. To know more about this project please contact FRDC. Objectives: Commercial in confidence
Building An Evidence Base: The Point Of Order Experience For Victorian Seafood Consumers
Funder
Fisheries Research and Development Corporation
Funding Amount
$16,000.00
Summary
The country of origin of seafood available for purchase in Australia is an important but inherently complex area of investigation. There are a number driving ambitions right now including a need to: o In the longer term, build an evidence base to describe and measure the consumer experience at point of order specifically in regards to the information available around the Country of Origin of seafood they are considering purchasing. Seafood can be purchased at a range of different venues fr ....The country of origin of seafood available for purchase in Australia is an important but inherently complex area of investigation. There are a number driving ambitions right now including a need to: o In the longer term, build an evidence base to describe and measure the consumer experience at point of order specifically in regards to the information available around the Country of Origin of seafood they are considering purchasing. Seafood can be purchased at a range of different venues from fish and chip outlets, cafes, pubs and clubs, at sporting and entertainment venues, in facilities like hospitals and aged care facilities, to in flight F&B service through to everyday and top end restaurants. Given this is inherently broad and somewhat unbounded nature of these different purchase channels it has been acknowledged this is a large and complex exercise.
o There are some immediate time pressures with a Seafood Origin Working Group meeting scheduled for November 22 2017. There is a need to be in a position to present some evidence about the consumer point of order experience at this meeting. From our discussions it is clear we need to focus on the most immediate point, that being the November 22 meeting in Canberra. It is hoped that through a well designed market research study, evidence about the experience consumers have in seeking and receiving information about the Country of Origin of the seafood they are looking to purchase can be provided. To achieve this in the short window available the research will need to be tightly defined in scope and coverage and pragmatic in what we can reasonably achieve.
Objectives: 1. Build an evidence base to describe and measure the consumer experience at point of order specifically in regards to the information available around the Country of Origin of seafood they are considering purchasing. Read moreRead less