Modelling the Diffusion of Innovation in Marketing Research. This project will identify and explain the utilisation of marketing research in Australian organisations. The major (but not exclusive) focus will be the diffusion of Internet-based marketing research innovations. Previous studies of marketing research have been limited, through focussing on only one sector (such as tourism) or aspect of usage, or by using small samples, or by excluding important Internet innovations or managerial eval ....Modelling the Diffusion of Innovation in Marketing Research. This project will identify and explain the utilisation of marketing research in Australian organisations. The major (but not exclusive) focus will be the diffusion of Internet-based marketing research innovations. Previous studies of marketing research have been limited, through focussing on only one sector (such as tourism) or aspect of usage, or by using small samples, or by excluding important Internet innovations or managerial evaluations. This project will investigate the diffusion of marketing research across many industrial sectors, over several years. The project will yield "benchmarking" benefits of immediate value, and enduring benefits through the continuing evaluation of innovative research practices.Read moreRead less
Exploring Consumers' Switching and Loyalty Behaviours: Brand Relationship Dynamics. For marketers and academics, understanding the ways that consumers develop relationships with brands is of utmost importance. Brands may inspire loyalty, repeat purchases, continued use, and switching behaviour over time. Yet, continued brand usage and switching behaviours have not yet been studied systematically from a relationship perspective. Fournier's (1998) perspective on brand relationships is used to unde ....Exploring Consumers' Switching and Loyalty Behaviours: Brand Relationship Dynamics. For marketers and academics, understanding the ways that consumers develop relationships with brands is of utmost importance. Brands may inspire loyalty, repeat purchases, continued use, and switching behaviour over time. Yet, continued brand usage and switching behaviours have not yet been studied systematically from a relationship perspective. Fournier's (1998) perspective on brand relationships is used to understand changes in brand behaviours as changes in underlying consumer-brand relationships. This study, using qualitative semi-structured interviews and longitudinal brand diary keeping, will uncover the personal, social, and cultural meanings associated with brand-related changes, significantly advancing our understanding of brand relationship dynamics.
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Modelling Consumer Decision States. This research will examine the evolution of consumer decision states as products/categories mature and investigate how choice experiments can be developed to predict new product choices. Technological developments have made it feasible to expose large numbers of respondents to choice experiments enhanced with a process of Information Acceleration. A longitudinal experimental approach is proposed that monitors consumers' awareness, consideration and choice for ....Modelling Consumer Decision States. This research will examine the evolution of consumer decision states as products/categories mature and investigate how choice experiments can be developed to predict new product choices. Technological developments have made it feasible to expose large numbers of respondents to choice experiments enhanced with a process of Information Acceleration. A longitudinal experimental approach is proposed that monitors consumers' awareness, consideration and choice for one mature and two new products. This will allow for the developing of models that take into account the different rates at which consumers progress through decision states, leading to improved forecasts of new product trial and adoption.Read moreRead less
Can commerce be authentic? Developing and testing consumer-based measures of brand authenticity. Academics and practitioners identify the management of brand authenticity as a critical success factor in building brand equity. Significant opportunities exist for Australian firms to benefit from application of a brand authenticity scale in the development of brand communication strategies. In particular, small firms where reputation can be built on an authentic connection to family or regional his ....Can commerce be authentic? Developing and testing consumer-based measures of brand authenticity. Academics and practitioners identify the management of brand authenticity as a critical success factor in building brand equity. Significant opportunities exist for Australian firms to benefit from application of a brand authenticity scale in the development of brand communication strategies. In particular, small firms where reputation can be built on an authentic connection to family or regional history; tourism organisations where consumption is driven by authenticity; or exporters of local brands where perceptions of what is authentically Australian are critical. It is also significant for sports organisations where the opportunity to self-authenticate is a major motivation for consumers whether spectator or participant.Read moreRead less
Maximizing Dimensional Efficiency With Minimal Cardinality Pattern Combinations. Making optimal use of dimensional capacity is often fundamental to the efficiency of processes in science and industry. Many important applications use combinations of patterns to achieve this. For example, in paper and in steel manufacturing, reels are divided lengthwise into cutting patterns, combined so as to minimize waste. In medicine, radiation patterns are combined to effectively treat cancerous tumours. ....Maximizing Dimensional Efficiency With Minimal Cardinality Pattern Combinations. Making optimal use of dimensional capacity is often fundamental to the efficiency of processes in science and industry. Many important applications use combinations of patterns to achieve this. For example, in paper and in steel manufacturing, reels are divided lengthwise into cutting patterns, combined so as to minimize waste. In medicine, radiation patterns are combined to effectively treat cancerous tumours. By addressing the common mathematical structure underlying pattern combination, this project will account for a hitherto neglected critical factor - the solution cardinality - making fully optimized solutions available for the first time to many applications in science and industry.Read moreRead less
Mechanism design for next generation random access wireless protocols. Australia is well placed to take the lead in replacing carbon-intensive travel by teleconferencing, because of its isolation and geographic dispersion. Because these large distances introduce inevitable delays, it is important that the network itself add as little delay as possible for such real-time services. Our novel and practical resource allocation scheme will enable Australians (including Australian industries and rural ....Mechanism design for next generation random access wireless protocols. Australia is well placed to take the lead in replacing carbon-intensive travel by teleconferencing, because of its isolation and geographic dispersion. Because these large distances introduce inevitable delays, it is important that the network itself add as little delay as possible for such real-time services. Our novel and practical resource allocation scheme will enable Australians (including Australian industries and rural communities) to receive better service at lower cost. This project will put Australia on the international stage as a leading contributor to wireless Internet technology. We will provide training for PhD students and postdoctoral fellows in this important area.Read moreRead less
Performance Evaluation Methodologies for the Optical Internet. It will be important to Australia to be an early adopter of a next-generation Internet technology not only to ensure that the country retains its place in the world economic community of but also to ensure that its industries and citizens have access to new technologies. Techniques and methodologies emerging from this project will enable the design of Australia's future optical Internet.
The project will enable strategic decisions ....Performance Evaluation Methodologies for the Optical Internet. It will be important to Australia to be an early adopter of a next-generation Internet technology not only to ensure that the country retains its place in the world economic community of but also to ensure that its industries and citizens have access to new technologies. Techniques and methodologies emerging from this project will enable the design of Australia's future optical Internet.
The project will enable strategic decisions on the viability of new technologies, and as a result Australian service providers will have better and cheaper networks, and Australian users will enjoy better services at a lower cost.
The project will enhance the Australian knowledge base, skills base in the area of teletraffic and optical networking.
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Involving children in social research: balancing the risks and benefits. There is a growing consensus that children's involvement in social research is important, but considerable uncertainty remains around children's inclusion in research on 'sensitive' issues, reflecting concerns about how to balance children's protection with their participation. Key to this are deeply embedded assumptions and beliefs about children and childhood, especially concerning notions of capacity, agency, vulnerabili ....Involving children in social research: balancing the risks and benefits. There is a growing consensus that children's involvement in social research is important, but considerable uncertainty remains around children's inclusion in research on 'sensitive' issues, reflecting concerns about how to balance children's protection with their participation. Key to this are deeply embedded assumptions and beliefs about children and childhood, especially concerning notions of capacity, agency, vulnerability, dependency and the like. This project aims to better understand and address the tensions between the protection of children and their participation in research, and to explore how ethics committees, parents, other gatekeepers and children themselves manage and navigate these tensions.Read moreRead less
Distributed Optimisation without Central Coordination. This project will develop the mathematical foundations for discovery and analysis of iterative methods for optimisation problems in distributed computing systems. Most methods in distributed optimisation were not designed for distributed computing, rather they were adapted for purpose post-hoc. By building on recent advances in monotone operator splitting, this project expects to develop a mathematical theory for decentralised optimisation a ....Distributed Optimisation without Central Coordination. This project will develop the mathematical foundations for discovery and analysis of iterative methods for optimisation problems in distributed computing systems. Most methods in distributed optimisation were not designed for distributed computing, rather they were adapted for purpose post-hoc. By building on recent advances in monotone operator splitting, this project expects to develop a mathematical theory for decentralised optimisation algorithms specially designed for distributed systems. The framework is expected to produce a suite of algorithms, each customised to exploit a specific network configuration. The project will provide significant benefits in distributed machine learning applications such as federated learning.Read moreRead less
Stationarity and regularity in variational analysis with applications to optimization. This project will significantly develop the theoretical basis of variational analysis and optimization. Improving the understanding of regularity and stationarity issues in optimization theory will lead to major national benefits in increasing efficiencies and reducing costs in many fields of human endeavour on a national and international level.