Developing an innovative entertainment-evaluation model to evaluate the efficacy of digital comedy in engaging young men with sexual health knowledge. This project aims to develop an innovative methodology to evaluate the efficacy of using digital comedy to reach young men with information about healthy sexual development. Rates of sexually transmitted infections are rising among young people aged 16-29 in Australia and research shows that young men are poorly informed about healthy sexual devel ....Developing an innovative entertainment-evaluation model to evaluate the efficacy of digital comedy in engaging young men with sexual health knowledge. This project aims to develop an innovative methodology to evaluate the efficacy of using digital comedy to reach young men with information about healthy sexual development. Rates of sexually transmitted infections are rising among young people aged 16-29 in Australia and research shows that young men are poorly informed about healthy sexual development. This project takes an entertainment-education approach, evaluating the use of digitally-distributed entertainment videos to reach young men with this information.Read moreRead less
Transforming Drivers: Driving as Social, Cultural and Gendered Practice. Drawing on cultural studies, social psychology, philosophy and social studies of technology, this interdisciplinary project responds to industry calls for more in-depth alternatives to traditional models of driver psychology that rely on behaviour. A model of driving as a complex cultural practice and social activity will be elaborated through an innovative approach which explores the links between the experience of drivin ....Transforming Drivers: Driving as Social, Cultural and Gendered Practice. Drawing on cultural studies, social psychology, philosophy and social studies of technology, this interdisciplinary project responds to industry calls for more in-depth alternatives to traditional models of driver psychology that rely on behaviour. A model of driving as a complex cultural practice and social activity will be elaborated through an innovative approach which explores the links between the experience of driving, cultural identity and media representations. The focus is on young drivers, with a special emphasis on gender differences. The project will generate new approaches to road safety research and driver education campaigns.Read moreRead less