Smells that 'taste': Flavour perception and its consequences. The experience of flavour during eating and drinking has surprising social and economic ramifications. Our preference for sweet and fatty food has contributed to progressive increases in body mass over the last twenty years. Many experts now consider this to be a major public health crisis in the making. Economically, Australia is heavily dependent upon food exports, both in terms of primary production and value added processed food ....Smells that 'taste': Flavour perception and its consequences. The experience of flavour during eating and drinking has surprising social and economic ramifications. Our preference for sweet and fatty food has contributed to progressive increases in body mass over the last twenty years. Many experts now consider this to be a major public health crisis in the making. Economically, Australia is heavily dependent upon food exports, both in terms of primary production and value added processed food. Understanding the psychology of flavour, which is central to this project, should assist the development of non-fattening additives that appreciably alter fat and sweetness perception, creating new food products that are healthy, preferred and potential export earners. Read moreRead less