Patterns of Buyer Behaviour in China. A mainstream interest of marketers is the study of buyer behaviour (i.e., brand choice, repeat-purchase, switching, loyalty, segmentation, etc.) Much is known. But virtually all of this knowledge comes from Western studies. Yet non-Western nations, such as China, are now immensely important trading partners for the West.
This is the first systematic study of buyer behaviour in China to be based on formal analyses of consumer panel data. An assessment wil ....Patterns of Buyer Behaviour in China. A mainstream interest of marketers is the study of buyer behaviour (i.e., brand choice, repeat-purchase, switching, loyalty, segmentation, etc.) Much is known. But virtually all of this knowledge comes from Western studies. Yet non-Western nations, such as China, are now immensely important trading partners for the West.
This is the first systematic study of buyer behaviour in China to be based on formal analyses of consumer panel data. An assessment will be made of how our analytical models, and associated findings, extend to new conditions (e.g., new geographical markets, sub-regions, traditional Chinese goods, different groups of buyers, etc.).Read moreRead less
Modelling the Diffusion of Innovation in Marketing Research. This project will identify and explain the utilisation of marketing research in Australian organisations. The major (but not exclusive) focus will be the diffusion of Internet-based marketing research innovations. Previous studies of marketing research have been limited, through focussing on only one sector (such as tourism) or aspect of usage, or by using small samples, or by excluding important Internet innovations or managerial eval ....Modelling the Diffusion of Innovation in Marketing Research. This project will identify and explain the utilisation of marketing research in Australian organisations. The major (but not exclusive) focus will be the diffusion of Internet-based marketing research innovations. Previous studies of marketing research have been limited, through focussing on only one sector (such as tourism) or aspect of usage, or by using small samples, or by excluding important Internet innovations or managerial evaluations. This project will investigate the diffusion of marketing research across many industrial sectors, over several years. The project will yield "benchmarking" benefits of immediate value, and enduring benefits through the continuing evaluation of innovative research practices.Read moreRead less
Exploring Consumers' Switching and Loyalty Behaviours: Brand Relationship Dynamics. For marketers and academics, understanding the ways that consumers develop relationships with brands is of utmost importance. Brands may inspire loyalty, repeat purchases, continued use, and switching behaviour over time. Yet, continued brand usage and switching behaviours have not yet been studied systematically from a relationship perspective. Fournier's (1998) perspective on brand relationships is used to unde ....Exploring Consumers' Switching and Loyalty Behaviours: Brand Relationship Dynamics. For marketers and academics, understanding the ways that consumers develop relationships with brands is of utmost importance. Brands may inspire loyalty, repeat purchases, continued use, and switching behaviour over time. Yet, continued brand usage and switching behaviours have not yet been studied systematically from a relationship perspective. Fournier's (1998) perspective on brand relationships is used to understand changes in brand behaviours as changes in underlying consumer-brand relationships. This study, using qualitative semi-structured interviews and longitudinal brand diary keeping, will uncover the personal, social, and cultural meanings associated with brand-related changes, significantly advancing our understanding of brand relationship dynamics.
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Modelling Consumer Decision States. This research will examine the evolution of consumer decision states as products/categories mature and investigate how choice experiments can be developed to predict new product choices. Technological developments have made it feasible to expose large numbers of respondents to choice experiments enhanced with a process of Information Acceleration. A longitudinal experimental approach is proposed that monitors consumers' awareness, consideration and choice for ....Modelling Consumer Decision States. This research will examine the evolution of consumer decision states as products/categories mature and investigate how choice experiments can be developed to predict new product choices. Technological developments have made it feasible to expose large numbers of respondents to choice experiments enhanced with a process of Information Acceleration. A longitudinal experimental approach is proposed that monitors consumers' awareness, consideration and choice for one mature and two new products. This will allow for the developing of models that take into account the different rates at which consumers progress through decision states, leading to improved forecasts of new product trial and adoption.Read moreRead less
A cognitive model for identifying optimal measures of beliefs. Belief measures are of high practical relevance. One current national example is measurement of beliefs about recycled water, which will affect state and territory governments' water conservation policies. Another is cultural values, measures of which can form the basis for initiatives to improve social harmony in Australia. The knowledge gained, however, is only as good as the validity of the belief measure employed. We will analyse ....A cognitive model for identifying optimal measures of beliefs. Belief measures are of high practical relevance. One current national example is measurement of beliefs about recycled water, which will affect state and territory governments' water conservation policies. Another is cultural values, measures of which can form the basis for initiatives to improve social harmony in Australia. The knowledge gained, however, is only as good as the validity of the belief measure employed. We will analyse the main types of measures used at present and develop improved belief measures which, when published, will increase the quality of research in the social sciences and enhance Australia's international scientific reputation.Read moreRead less
Can commerce be authentic? Developing and testing consumer-based measures of brand authenticity. Academics and practitioners identify the management of brand authenticity as a critical success factor in building brand equity. Significant opportunities exist for Australian firms to benefit from application of a brand authenticity scale in the development of brand communication strategies. In particular, small firms where reputation can be built on an authentic connection to family or regional his ....Can commerce be authentic? Developing and testing consumer-based measures of brand authenticity. Academics and practitioners identify the management of brand authenticity as a critical success factor in building brand equity. Significant opportunities exist for Australian firms to benefit from application of a brand authenticity scale in the development of brand communication strategies. In particular, small firms where reputation can be built on an authentic connection to family or regional history; tourism organisations where consumption is driven by authenticity; or exporters of local brands where perceptions of what is authentically Australian are critical. It is also significant for sports organisations where the opportunity to self-authenticate is a major motivation for consumers whether spectator or participant.Read moreRead less
Maximizing Dimensional Efficiency With Minimal Cardinality Pattern Combinations. Making optimal use of dimensional capacity is often fundamental to the efficiency of processes in science and industry. Many important applications use combinations of patterns to achieve this. For example, in paper and in steel manufacturing, reels are divided lengthwise into cutting patterns, combined so as to minimize waste. In medicine, radiation patterns are combined to effectively treat cancerous tumours. ....Maximizing Dimensional Efficiency With Minimal Cardinality Pattern Combinations. Making optimal use of dimensional capacity is often fundamental to the efficiency of processes in science and industry. Many important applications use combinations of patterns to achieve this. For example, in paper and in steel manufacturing, reels are divided lengthwise into cutting patterns, combined so as to minimize waste. In medicine, radiation patterns are combined to effectively treat cancerous tumours. By addressing the common mathematical structure underlying pattern combination, this project will account for a hitherto neglected critical factor - the solution cardinality - making fully optimized solutions available for the first time to many applications in science and industry.Read moreRead less
Designing liveable neighbourhoods to support healthy ageing. This project aims to identify whether neighbourhood liveability influences healthy ageing, and the extent to which this association is modified by individual preferences and socioeconomic disadvantage using longitudinal analyses. The research expects to generate new knowledge on urban design that supports healthy ageing, which is mostly derived from cross-sectional studies. Expected outcomes include evidence-based recommendations for i ....Designing liveable neighbourhoods to support healthy ageing. This project aims to identify whether neighbourhood liveability influences healthy ageing, and the extent to which this association is modified by individual preferences and socioeconomic disadvantage using longitudinal analyses. The research expects to generate new knowledge on urban design that supports healthy ageing, which is mostly derived from cross-sectional studies. Expected outcomes include evidence-based recommendations for informing urban design and health policies to support healthy ageing and ageing in place, which is a key government agenda in Australia. This should provide benefits such as the delivery of high quality liveable environments that support healthy ageing and reduced aged care expenditure.Read moreRead less
Networks: New links between spectrum, dynamics, rewirings and applications. Modern network science has transformed the study of complex systems and led to innovations in many disciplines. This project intends to develop breakthrough theories for control of complex networked system behaviour via interventions of the link-rewiring type. New approaches will be developed for non-random, assortative and/or structured networks, which are poorly understood and difficult to deal with, despite being the ....Networks: New links between spectrum, dynamics, rewirings and applications. Modern network science has transformed the study of complex systems and led to innovations in many disciplines. This project intends to develop breakthrough theories for control of complex networked system behaviour via interventions of the link-rewiring type. New approaches will be developed for non-random, assortative and/or structured networks, which are poorly understood and difficult to deal with, despite being the real-world norm and despite their impact. The results will give new insights into epidemic outbreaks and their impact on vulnerable groups (e.g., elderly and indigenous), and provides methods to enforce resilience of infrastructure networks such as power grids, thereby providing significant economic and societal benefits. Read moreRead less
Mechanism design for next generation random access wireless protocols. Australia is well placed to take the lead in replacing carbon-intensive travel by teleconferencing, because of its isolation and geographic dispersion. Because these large distances introduce inevitable delays, it is important that the network itself add as little delay as possible for such real-time services. Our novel and practical resource allocation scheme will enable Australians (including Australian industries and rural ....Mechanism design for next generation random access wireless protocols. Australia is well placed to take the lead in replacing carbon-intensive travel by teleconferencing, because of its isolation and geographic dispersion. Because these large distances introduce inevitable delays, it is important that the network itself add as little delay as possible for such real-time services. Our novel and practical resource allocation scheme will enable Australians (including Australian industries and rural communities) to receive better service at lower cost. This project will put Australia on the international stage as a leading contributor to wireless Internet technology. We will provide training for PhD students and postdoctoral fellows in this important area.Read moreRead less