Testing trade mark law's image of the consumer. An effective trade mark law is vital both to protect consumers and to allow businesses to build brand recognition. This project seeks to put Australian trade mark law on a firmer empirical footing by bringing together experts from psychology, law and marketing to test the law’s assumptions against actual consumer responses.
The independent and combined effects of front-of-pack food labelling systems and health claims on consumers' food-related beliefs and behaviours. Recent developments in food labelling policy are changing the nature of the food environment. This project aims to allow the Australian government to capitalise on its investments in food labelling and health claims policies by investigating the independent and combined effects of front-of-pack labelling systems and health claims on adults' and childre ....The independent and combined effects of front-of-pack food labelling systems and health claims on consumers' food-related beliefs and behaviours. Recent developments in food labelling policy are changing the nature of the food environment. This project aims to allow the Australian government to capitalise on its investments in food labelling and health claims policies by investigating the independent and combined effects of front-of-pack labelling systems and health claims on adults' and children's food-related beliefs and behaviours. Three different forms of front-of-pack labelling systems and three types of health claims will be tested in varying combinations to identify the effects on different consumer segments, especially those of lower socioeconomic status. This approach aims to show how different forms of nutrition information are processed and traded-off during decision making.Read moreRead less
Transforming our research capacity in the analysis of climate extremes. Given their devastating impacts, there is now a critical urgency to understand what drives extreme climate events and make timely predictions of their future risk. The analysis of comprehensive extremes datasets, comprising global observations and output of multi-model simulations, will greatly improve our ability to answer fundamental questions about the nature and variability of extreme climatic events. This project also e ....Transforming our research capacity in the analysis of climate extremes. Given their devastating impacts, there is now a critical urgency to understand what drives extreme climate events and make timely predictions of their future risk. The analysis of comprehensive extremes datasets, comprising global observations and output of multi-model simulations, will greatly improve our ability to answer fundamental questions about the nature and variability of extreme climatic events. This project also ensures the government's continued commitment to managing the risks associated with extreme events as an urgent national priority. It represents a landmark opportunity for Australian leadership of an international collaboration between some of the world's leading climate scientists and climate data and modelling centres.Read moreRead less
Super Financial Security: Improving Flexibility, Trust and Communication. This project aims to address the significant worldwide challenge of how to safeguard financial wellbeing at older ages. In doing so it aims to investigate three important and interconnected influences on retirement preparation: flexible choice architecture, trust formation and effective communication. The project aims to use a combination of innovative modelling, experimental and field-based approaches. The principal expec ....Super Financial Security: Improving Flexibility, Trust and Communication. This project aims to address the significant worldwide challenge of how to safeguard financial wellbeing at older ages. In doing so it aims to investigate three important and interconnected influences on retirement preparation: flexible choice architecture, trust formation and effective communication. The project aims to use a combination of innovative modelling, experimental and field-based approaches. The principal expected outcomes are insights into the factors that guide superannuation choice, build trust with superannuation providers, and ensure clear and effective communication with members.Read moreRead less
An explainability oriented approach to manage dependent supply chain risks. This project aims to help supply chain companies model the impact on their operations by capturing the uncertainties impacting their upstream suppliers. In the current uncertain business environment, the project's outcome will benefit service-based industries to have an enhanced understanding of their operating environment and take decisions accordingly to avoid failures. This will significantly increase the productivity ....An explainability oriented approach to manage dependent supply chain risks. This project aims to help supply chain companies model the impact on their operations by capturing the uncertainties impacting their upstream suppliers. In the current uncertain business environment, the project's outcome will benefit service-based industries to have an enhanced understanding of their operating environment and take decisions accordingly to avoid failures. This will significantly increase the productivity of Australian service-based industries across different domains. The expected outcome is that it generates new knowledge by which risk managers of a focal company can conjointly consider risk identification/assessment with risk management analysis to develop explainable strategies for managing uncertainties. Read moreRead less
Efficient construction: analysis of integrated supply chains for innovative off site housing manufacturing. The Australian housing industry is failing to meet demand. Housing construction is too slow, as indicated by a 40 per cent increase in average construction time over the last fifteen years. Industry fragmentation is an oft-cited cause of construction inefficiency. A solution is offsite manufacturing. Australia lags other countries in adoption of off-site manufacturing. To achieve adoption ....Efficient construction: analysis of integrated supply chains for innovative off site housing manufacturing. The Australian housing industry is failing to meet demand. Housing construction is too slow, as indicated by a 40 per cent increase in average construction time over the last fifteen years. Industry fragmentation is an oft-cited cause of construction inefficiency. A solution is offsite manufacturing. Australia lags other countries in adoption of off-site manufacturing. To achieve adoption and diffusion, fragmentation needs to be addressed. This project aims to analyse the factors affecting supply chain integration to support innovative offsite manufacturing and develop a novel collaborative practice based implementation model.Read moreRead less
Understanding extreme wind gusts and associated risks in NSW. Wind gusts are rare bursts of high wind, often associated with thunderstorm outflows. They can do significant structural damage, and their rarity and small scale make prediction and risk assessment difficult. This proposal seeks to better understand and predict wind gusts and their impacts to aid in planning. The project aims to use past observations, modelling, and basic theory to show what conditions lead to wind gusts and how like ....Understanding extreme wind gusts and associated risks in NSW. Wind gusts are rare bursts of high wind, often associated with thunderstorm outflows. They can do significant structural damage, and their rarity and small scale make prediction and risk assessment difficult. This proposal seeks to better understand and predict wind gusts and their impacts to aid in planning. The project aims to use past observations, modelling, and basic theory to show what conditions lead to wind gusts and how likely they are to exceed key thresholds. It targets important scientific and practical issues such as the joint occurrence of gusts and high rainfall, role of gusts in contributing to dust and other airborne pollutants, impacts of gusts on subsequent storm activity, and gusts in a warming climate.Read moreRead less
A safety-preserving ecosystem for autonomous driving. In this project, Macquarie University will collaborate with UTS and SilverQuest to develop an innovative safety-preserving ecosystem for autonomous driving. This system will not only be adopted by SilverQuest’s customers (automotive companies) to secure their latest autonomous driving models, but also be commercialised as a toolset that can be plugged into existing autonomous vehicles to detect and prevent malicious attacks on autonomous driv ....A safety-preserving ecosystem for autonomous driving. In this project, Macquarie University will collaborate with UTS and SilverQuest to develop an innovative safety-preserving ecosystem for autonomous driving. This system will not only be adopted by SilverQuest’s customers (automotive companies) to secure their latest autonomous driving models, but also be commercialised as a toolset that can be plugged into existing autonomous vehicles to detect and prevent malicious attacks on autonomous driving models. The project will lead to two innovations: in theory design an attack detection and prevention ecosystem for autonomous driving and in application implement a safety analysis toolset for industry-scale autonomous systems.Read moreRead less
Leveraging research and development (R and D) for the Australian built environment. This project will evaluate impacts, diffusion mechanisms and uptake of research and development (R and D) in the Australian building and construction industry. Building on a retrospective analysis and industry consultation, a future-focussed industry roadmap will be developed to establish R and D policies to inform and improve R and D investment effectiveness.
Intelligent CRM through Conjoint Data Mining of Heterogeneous Sources. This project aims to investigate and develop techniques to improve customer relationship management (CRM) for public and private organisations. It aims to develop an intelligent framework to assist in adaptive marketing and management of customers. The framework is designed to manage multiple information resources for information sharing, and to synthesise knowledge through visualisation. Intended outcomes are standardised XM ....Intelligent CRM through Conjoint Data Mining of Heterogeneous Sources. This project aims to investigate and develop techniques to improve customer relationship management (CRM) for public and private organisations. It aims to develop an intelligent framework to assist in adaptive marketing and management of customers. The framework is designed to manage multiple information resources for information sharing, and to synthesise knowledge through visualisation. Intended outcomes are standardised XML profiles for the different data sets and business processes, novel techniques for conjoint mining of structured and semi-structured data, and adaptive business intelligence techniques. The results will be validated using large real-world data sets provided by the partner organisation.Read moreRead less