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Exploring Internet Induced Changes in Youth Music Consumption. Music consumption is the basis of both a key Australian industry with wide reaching economic impact, and a social practice closely tied to identity formation, relationship development and mood management. This project has significant community and national benefit, in that it will further our understanding of contemporary popular music consumption. In documenting the range of online music products, young consumers' attitudes towards ....Exploring Internet Induced Changes in Youth Music Consumption. Music consumption is the basis of both a key Australian industry with wide reaching economic impact, and a social practice closely tied to identity formation, relationship development and mood management. This project has significant community and national benefit, in that it will further our understanding of contemporary popular music consumption. In documenting the range of online music products, young consumers' attitudes towards them, and their personal music acquisition habits, the project will lead to an understanding of how having access to almost unlimited, personalised music-file collections will affect the role music plays in their lives and the follow-on impact in social, cultural and economic terms.Read moreRead less
Sharing values and the co-creation of brands: Towards a new consumer driven branding paradigm. The project proposes a paradigm shift from traditional image building towards a full understanding and integration of consumer values into a deliberate process of co-created brand meanings. Brands thus managed can become iconic and symbolic of consumers' existing subcultures or may even define micro-cultures of consumption of their own (as in the case of Harley Davidson).
Should managers understand t ....Sharing values and the co-creation of brands: Towards a new consumer driven branding paradigm. The project proposes a paradigm shift from traditional image building towards a full understanding and integration of consumer values into a deliberate process of co-created brand meanings. Brands thus managed can become iconic and symbolic of consumers' existing subcultures or may even define micro-cultures of consumption of their own (as in the case of Harley Davidson).
Should managers understand the process by which such co-created brands develop, more Australian brand success stories (eg. Rip Curl, Penfold's Grange) would evolve and be better placed to tap the increasingly diversified sub-cultural landscape that characterises the Australian marketplace and many of our major trading partners.
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Youth, religion and sexuality: digital media, school cultures, exemptions. This project aims to understand the knowledges and practices about sexuality and religion that form the everyday worlds of young people who are religious. This should provide significant new knowledge about a key time in the development of a young person’s identity via a nationwide, deep yet comparative approach. Expected outcomes include strategic health policy and curriculum development advice that responds to current d ....Youth, religion and sexuality: digital media, school cultures, exemptions. This project aims to understand the knowledges and practices about sexuality and religion that form the everyday worlds of young people who are religious. This should provide significant new knowledge about a key time in the development of a young person’s identity via a nationwide, deep yet comparative approach. Expected outcomes include strategic health policy and curriculum development advice that responds to current debates around religious exemptions to anti-discrimination law and creates better education and health care for religious and LGBTIQ+ youth. Benefits will include increased wellbeing for religious LGBTIQ+ youth, conservatively religious and newly arrived youth communities in Australia.Read moreRead less
Sustainable Fish: a material analysis of cultures of consumption & production. This project is a multifaceted, innovative cultural analysis of the crucial role of fish and fishing in feeding a growing global population. Estimates are that the world’s population will be nine billion by 2050. It is imperative that innovative research strategies are developed to explore how to best respond to questions of food security in a sustainable manner. This brings challenges across numerous scales, includin ....Sustainable Fish: a material analysis of cultures of consumption & production. This project is a multifaceted, innovative cultural analysis of the crucial role of fish and fishing in feeding a growing global population. Estimates are that the world’s population will be nine billion by 2050. It is imperative that innovative research strategies are developed to explore how to best respond to questions of food security in a sustainable manner. This brings challenges across numerous scales, including: changing consumer tastes, new State, Commonwealth and international regimes of marine governance, and adapting fishing communities to new forms of livelihood. This project will provide the first in-depth cultural account of the complex entanglement of the economy, the environment and the humans involved in fish and fishing.Read moreRead less
Early start arts programmes to counter radicalisation. This project aims to strengthen interfaith relationships, through youth arts workshops that generate positive images of Muslim and non-Muslim Australian youth belonging together. Anxiety about violent extremism can stigmatise Muslim-Australian youth, but the arts can transform negative effects and amplify feelings of belonging. This project will create early childhood and primary interfaith arts intervention workshops to develop interfaith b ....Early start arts programmes to counter radicalisation. This project aims to strengthen interfaith relationships, through youth arts workshops that generate positive images of Muslim and non-Muslim Australian youth belonging together. Anxiety about violent extremism can stigmatise Muslim-Australian youth, but the arts can transform negative effects and amplify feelings of belonging. This project will create early childhood and primary interfaith arts intervention workshops to develop interfaith bonds at crucial developmental stages. It will also develop a public art campaign featuring images from the workshops about Muslim children belonging to Australian culture. The project has potential economic, social and cultural benefits for Australia.Read moreRead less
Only at the movies: mapping the contemporary Australian cinema market. Only at the movies? is a three-year project that asks: What is the enduring appeal of cinemagoing and how is it changing? It will provide detailed analyses of formal film exhibition and distribution in Australia by combining economic, cultural and geospatial research with industry expertise.
Optimising Volunteer Management Strategy at the Australian Red Cross Blood Service (Victoria). This project reconceptualises volunteering as a ?cultural practice? (de Certeau 1984) to enable the Australian Red Cross Blood Service (ARCBS) to optimise its volunteer management through an enhanced understanding of who its volunteers are and why they volunteer for the ?blood bank?. Its operating premise is that knowing one's volunteer workforce is essential to their effective management. It builds on ....Optimising Volunteer Management Strategy at the Australian Red Cross Blood Service (Victoria). This project reconceptualises volunteering as a ?cultural practice? (de Certeau 1984) to enable the Australian Red Cross Blood Service (ARCBS) to optimise its volunteer management through an enhanced understanding of who its volunteers are and why they volunteer for the ?blood bank?. Its operating premise is that knowing one's volunteer workforce is essential to their effective management. It builds on the platform of volunteer studies established by social research and extends it via a critical reconsideration of the work of Michel de Certeau.Read moreRead less
Creative industries pathways to youth employment in the COVID-19 recession. This project aims to accredit 21st century skills developed through youth arts. The significance of this project lies in our response to the increase in Australia’s youth unemployment caused by the COVID-19 pandemic and industry demand for 21st century skills. Outcomes include pathways from arts to employment and job-ready skill development, through micro-creds that showcase skills to employers. Benefits align with UN Su ....Creative industries pathways to youth employment in the COVID-19 recession. This project aims to accredit 21st century skills developed through youth arts. The significance of this project lies in our response to the increase in Australia’s youth unemployment caused by the COVID-19 pandemic and industry demand for 21st century skills. Outcomes include pathways from arts to employment and job-ready skill development, through micro-creds that showcase skills to employers. Benefits align with UN Sustainable Development Goals 4, 5 and 8: to ensure inclusive and equitable quality education and promote lifelong learning opportunities for all, achieve gender equality and empower all women and girls, and promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all. Read moreRead less
Young people, sex, love and the media. This project aims to discover what young Australians are learning about sex, love and relationships from popular media, as well as the impact that it is having on their behaviour and attitudes towards sexuality and intimate relationships. It will make recommendations about how to promote ethical and safe sexual practices and attitudes.
FOOD AND RISK: RESEARCHING LAY PERCEPTIONS AND MEDIA REPRESENTATIONS. The project will document and analyse issues concerning the risks associated with food in selected print news media and investigate lay people's notions of risk associated with the consumption of food. It will focus in particular on food poisoning and contamination, genetically-modified food and BSE and vCJD (`mad cow') issues, all of which have attracted a great deal of public attention and media coverage. This research will ....FOOD AND RISK: RESEARCHING LAY PERCEPTIONS AND MEDIA REPRESENTATIONS. The project will document and analyse issues concerning the risks associated with food in selected print news media and investigate lay people's notions of risk associated with the consumption of food. It will focus in particular on food poisoning and contamination, genetically-modified food and BSE and vCJD (`mad cow') issues, all of which have attracted a great deal of public attention and media coverage. This research will provide insights into what sorts of messages and meanings are being conveyed in the print news media and how people are dealing with food risks, how they make choices about food consumption and who they blame for these risks.Read moreRead less