A study of consumers' competence when choosing between complex mobile phone contracts and the regulatory implications of their coping strategies. The main outcome of this project will be a better understanding of which kinds of mobile phone contracts and methods of displaying them to potential users are the biggest sources of decision making errors, and which techniques for coping with a plethora of such contracts are the most reliable ones. This knowledge will be used to derive recommendations ....A study of consumers' competence when choosing between complex mobile phone contracts and the regulatory implications of their coping strategies. The main outcome of this project will be a better understanding of which kinds of mobile phone contracts and methods of displaying them to potential users are the biggest sources of decision making errors, and which techniques for coping with a plethora of such contracts are the most reliable ones. This knowledge will be used to derive recommendations for consumer policy agencies and advice for consumers that will increase financial welfare and reduce mental stress for consumers. Some of the findings may have implications for regulators seeking to design consumer protection policies in other area where firms deliberately offer customers opaque contracts.Read moreRead less
Wicked defaults: how to overcome the dark side of choice architecture. This project aims to investigate how defaults and product complexity might be used to exploit consumers in environments like private insurance where consumers are prone to making systematic errors. Defaults are used to nudge individuals into socially beneficial actions such as increasing their retirement savings and joining organ donor lists. However, in the hands of firms, defaults can also be used to exploit consumers by en ....Wicked defaults: how to overcome the dark side of choice architecture. This project aims to investigate how defaults and product complexity might be used to exploit consumers in environments like private insurance where consumers are prone to making systematic errors. Defaults are used to nudge individuals into socially beneficial actions such as increasing their retirement savings and joining organ donor lists. However, in the hands of firms, defaults can also be used to exploit consumers by encouraging choices that help the firm but disadvantage consumers. The project intends to study experimentally whether exploitation can be reduced via competition and reputation building systems based on consumer feedback.Read moreRead less