Evidence-based community standards for ethics in advertising. The primary social benefit of this project is the development of evidence-based standards representing community views on acceptable practices in advertising, providing a basis on which to lobby for improvements in regulation. Such improvements will contribute to the ability of consumers to make informed choices about product purchase and behaviour change. This project also has economic benefit for commercial and social advertisers in ....Evidence-based community standards for ethics in advertising. The primary social benefit of this project is the development of evidence-based standards representing community views on acceptable practices in advertising, providing a basis on which to lobby for improvements in regulation. Such improvements will contribute to the ability of consumers to make informed choices about product purchase and behaviour change. This project also has economic benefit for commercial and social advertisers in Australia, enabling them to: pre-test potential advertisements to ensure that they comply with community standards; develop advertisements which are better suited to their target audience(s); better forecast the effects of appeals on advertising outcomes; and reduce complaints to the ASB and other bodies.Read moreRead less
The Ethics of Socially Responsible Investment (SRI). This project investigates the ethical credentials of ethical investment - also known as Socially Responsible Investment (SRI) - in Australia. It will examine problems with SRI operations (such as screening, application of decision-making criteria and compliance monitoring) from the perspective of ethical theory; issues of shareholder advocacy; and the clash of ethical and fiduciary responsibility. It aims to make SRI more effective in connec ....The Ethics of Socially Responsible Investment (SRI). This project investigates the ethical credentials of ethical investment - also known as Socially Responsible Investment (SRI) - in Australia. It will examine problems with SRI operations (such as screening, application of decision-making criteria and compliance monitoring) from the perspective of ethical theory; issues of shareholder advocacy; and the clash of ethical and fiduciary responsibility. It aims to make SRI more effective in connecting investors? values to their investments by developing tools for SRI fund managers to exercise more sophisticated forms of ethical reasoning and decision making. This project opens up possibilities of significant transformation of capital markets within Australia.Read moreRead less