New Consumer Warnings To Counter Reassurance Based Tobacco Marketing
Funder
National Health and Medical Research Council
Funding Amount
$974,713.00
Summary
This research will use consumer feedback to develop warnings about tobacco product attributes (e.g. cigarette filters, ‘smooth’ taste) that mislead smokers about the harms of smoking. We will assess smokers’ responses to these warnings, compared to current warnings on tobacco. The study will use a survey, group discussions, rating scales and an experiment with a follow-up to determine warnings with the greatest potential to correct persistent faulty beliefs about the harms of smoking.
Effects Of Current And Plain Cigarette Package Design On Smokers Cigarette Evaluation
Funder
National Health and Medical Research Council
Funding Amount
$654,339.00
Summary
This project proposes to better understand the role of cigarette pack design on consumers' judgements that some cigarettes are safer than others. Three experimental studies are proposed, which will evaluate the influence of pack branding and colours, the potential impact of plain packaging, and the effect of larger size health warnings on consumer perceptions of cigarette health risks.
Developing culturally relevant social marketing interventions to increase blood donation amongst migrant communities: the case of African migrants. To increase blood donation amongst migrant communities, a culturally relevant intervention will be developed and tested. This will ensure migrants are integrated into Australian society and that blood supplies are sustainable, by overcoming migrants’ potential lack of understanding of local blood donation processes and perceptions that they may be ex ....Developing culturally relevant social marketing interventions to increase blood donation amongst migrant communities: the case of African migrants. To increase blood donation amongst migrant communities, a culturally relevant intervention will be developed and tested. This will ensure migrants are integrated into Australian society and that blood supplies are sustainable, by overcoming migrants’ potential lack of understanding of local blood donation processes and perceptions that they may be excluded.Read moreRead less