Narrative Social Influence: Narrative Communication as an Effective Means of Public Health Campaign. Mass media has been used for public health campaigns with varying degrees of success. This project aims to improve their effectiveness in modifying public attitudes and behaviour to reduce the risk of life style diseases such as cancer, stroke, and heart disease. In particular, the project investigates the effectiveness of narrative as a means of social influence by examining whether it can effec ....Narrative Social Influence: Narrative Communication as an Effective Means of Public Health Campaign. Mass media has been used for public health campaigns with varying degrees of success. This project aims to improve their effectiveness in modifying public attitudes and behaviour to reduce the risk of life style diseases such as cancer, stroke, and heart disease. In particular, the project investigates the effectiveness of narrative as a means of social influence by examining whether it can effectively communicate an appropriate health promoting behaviour to the public, while encouraging people to disseminate the message to others interpersonally, so that not only mass media but also the community itself acts as an agent of social influence.Read moreRead less
Research and action in medical practitioner wellbeing: Testing a conceptual model. Being a medical practitioner in general practice is a hazard to wellbeing. However, not all practitioners succumb. Factors that promote resilience as well as vulnerability have been identified and developed as a conceptual model. This research aims, firstly, to enhance this model by consulting directly with general practitioners. Secondly, this enhanced model will be evaluated on stratified samples within two soci ....Research and action in medical practitioner wellbeing: Testing a conceptual model. Being a medical practitioner in general practice is a hazard to wellbeing. However, not all practitioners succumb. Factors that promote resilience as well as vulnerability have been identified and developed as a conceptual model. This research aims, firstly, to enhance this model by consulting directly with general practitioners. Secondly, this enhanced model will be evaluated on stratified samples within two socio-economic regions and a rural area in Victoria. Thirdly, its heuristic value will be assessed by evaluating an intervention program based on the model. The outcome will help to enhance wellbeing and retain medical practitioners in under-resourced primary care settings.Read moreRead less