Young Australians and the promotion of alcohol on social media. This project aims to determine how young people engage with alcohol and nightlife marketing on social media platforms like Facebook, Instagram, and Snapchat. Companies now leverage the power of social media to create advertisements that are made and shared by young people, targeted to them in particular times, places and contexts, and are thus difficult to monitor and regulate. The project will use computational, big social data app ....Young Australians and the promotion of alcohol on social media. This project aims to determine how young people engage with alcohol and nightlife marketing on social media platforms like Facebook, Instagram, and Snapchat. Companies now leverage the power of social media to create advertisements that are made and shared by young people, targeted to them in particular times, places and contexts, and are thus difficult to monitor and regulate. The project will use computational, big social data approaches and youth informants to assess the pervasiveness of branding on social media and how it shapes youth cultures. This work will extend media and cultural studies and support the development of effective monitoring and regulation of online marketing in general, with a particular focus on alcohol.Read moreRead less
Sport as a Communications Platform for Environmental Issues. This pioneering project aims to investigate the range of environmental and sustainability messages communicated by sport media, and how these messages negotiate the dilemma of promoting environmental awareness through events and activities that also generate adverse ecological impacts. By engaging sport media professionals, environmental claims-makers, policy-makers and journalists, this project seeks to deliver valuable knowledge that ....Sport as a Communications Platform for Environmental Issues. This pioneering project aims to investigate the range of environmental and sustainability messages communicated by sport media, and how these messages negotiate the dilemma of promoting environmental awareness through events and activities that also generate adverse ecological impacts. By engaging sport media professionals, environmental claims-makers, policy-makers and journalists, this project seeks to deliver valuable knowledge that informs industry decision-making, policy formulation and environmental awareness. The intended societal benefit is a new understanding of how environmental issues are communicated through popular media to large-scale publics, including how tensions in the communication of environmental change are negotiated.Read moreRead less
Diversifying audio description in the Australian digital landscape. Audio description (AD) is a track of narration describing important visual elements of visual media to make it accessible to people who are blind or vision impaired. It is also increasingly being used by the mainstream audience. This project aims to examine the consumption and production of Audio Description throughout Australian cultural life. It expects to generate new knowledge about the ways digital media including emerging ....Diversifying audio description in the Australian digital landscape. Audio description (AD) is a track of narration describing important visual elements of visual media to make it accessible to people who are blind or vision impaired. It is also increasingly being used by the mainstream audience. This project aims to examine the consumption and production of Audio Description throughout Australian cultural life. It expects to generate new knowledge about the ways digital media including emerging generative artificial intelligence might be leveraged to increase access to audio description. Expected outcomes include a curriculum, guidelines and materials designed to empower industries, communities and governments to work together to meet Australia's obligation to provide access to cultural activities using AD.Read moreRead less
New approaches measuring Australia’s creative workforce: Beyond the Census . This project aims to develop new approaches to measuring Australia’s creative workforce to address increasingly urgent questions about the value of this growing but poorly understood part of the economy and society. It expects to develop and demonstrate novel methods for capturing a range of creative activity currently at the margins of traditional measurement typified by the Census. Expected outcomes, which will benefi ....New approaches measuring Australia’s creative workforce: Beyond the Census . This project aims to develop new approaches to measuring Australia’s creative workforce to address increasingly urgent questions about the value of this growing but poorly understood part of the economy and society. It expects to develop and demonstrate novel methods for capturing a range of creative activity currently at the margins of traditional measurement typified by the Census. Expected outcomes, which will benefit industry partners, the cultural and creative industries, and international scholarship, include new understandings of the scope of creative qualifications, the contribution of creatives working outside the creative industries, the extent of second and other incomes, and the value of volunteering and online entrepreneurship.Read moreRead less
Perceptions of harm from adolescents accessing online sexual content. This project aims to investigate Australian adolescents’ responses to online sexual content through a comparative communication-based study with teens in Greece, Ireland and Norway. The project seeks to generate knowledge through in-depth interviews with Australian high school students, aged 12-17, and their parents, comparing their perceptions with children and parents from other countries. The project will combine qualitativ ....Perceptions of harm from adolescents accessing online sexual content. This project aims to investigate Australian adolescents’ responses to online sexual content through a comparative communication-based study with teens in Greece, Ireland and Norway. The project seeks to generate knowledge through in-depth interviews with Australian high school students, aged 12-17, and their parents, comparing their perceptions with children and parents from other countries. The project will combine qualitative and quantitative data to explore why Australian teens might access sexual media more often than their peers overseas, and be more likely to feel bothered by it. Expected outcomes include strategies to support teens who feel affected by access to online sexual content, thus minimising negative impacts.Read moreRead less
Representation of gender and sexual diversity in Australian film and television. This project aims to investigate the cultural, health and identity impact of gender/sexually-diverse characters, themes and narratives in Australian film and television from 1990 to present. The project expects to generate new knowledge by providing the first comprehensive account of Australian media production’s contribution to sexual minority representation, in the context of its importance for fostering healthy i ....Representation of gender and sexual diversity in Australian film and television. This project aims to investigate the cultural, health and identity impact of gender/sexually-diverse characters, themes and narratives in Australian film and television from 1990 to present. The project expects to generate new knowledge by providing the first comprehensive account of Australian media production’s contribution to sexual minority representation, in the context of its importance for fostering healthy identities, and acceptance of minorities to mainstream audiences in a digital media era. This knowledge will provide significant benefit to the mental health, wellbeing and social harmony for both minority and mainstream Australians and help showcase an important aspect of Australian media inclusivity and diversity in international scholarship.Read moreRead less
Discovering a ‘good read’: Pathways to reading for Australian teens. This project aims to support the school, library, and book industries to increase teenagers’ recreational reading. Matching the right book to the right reader is essential to increase young people’s motivation to read. Yet how cultural intermediaries should operate to best effect within the complex ecologies that shape young people’s text selection is unclear. The project expects to generate robust evidence on how teens discove ....Discovering a ‘good read’: Pathways to reading for Australian teens. This project aims to support the school, library, and book industries to increase teenagers’ recreational reading. Matching the right book to the right reader is essential to increase young people’s motivation to read. Yet how cultural intermediaries should operate to best effect within the complex ecologies that shape young people’s text selection is unclear. The project expects to generate robust evidence on how teens discover books and the cultural factors that influence their choices. Expected outcomes include strategies that libraries, schools, and the book industry can use to promote Australian content for young adults, and equip young people to participate more fully in the social and economic benefits of pleasure reading.Read moreRead less