Implementation and evaluation of a comprehensive sun protection program for adolescents. Australia has the highest incidence of skin cancer in the world, costing our health system an estimated $300 million each year. The majority of skin cancers are preventable, if the public could be persuaded to adequately protect themselves from the sun, especially during childhood and adolescence. Australia currently leads the world in the development of sun protection education campaigns for children. Howev ....Implementation and evaluation of a comprehensive sun protection program for adolescents. Australia has the highest incidence of skin cancer in the world, costing our health system an estimated $300 million each year. The majority of skin cancers are preventable, if the public could be persuaded to adequately protect themselves from the sun, especially during childhood and adolescence. Australia currently leads the world in the development of sun protection education campaigns for children. However, adolescent sun protection behaviours continue to decrease, and very few programs have shown potential for any impact on this key target group. This project will provide much-needed evidence on the effectiveness of carefully researched and targeted programs for adolescents.Read moreRead less
The use of social marketing theory and practice to develop innovative and comprehensive sun protection campaigns. This project uses both academic theory and best-practice in real-world campaigns to develop a comprehensive strategy for the development of theoretically-sound and innovative campaign for the promotion of sun protection behaviours. It then utilises this strategy for the actual development, implementation, and evaluation of the campaign, conducted under the auspices of the highly-reg ....The use of social marketing theory and practice to develop innovative and comprehensive sun protection campaigns. This project uses both academic theory and best-practice in real-world campaigns to develop a comprehensive strategy for the development of theoretically-sound and innovative campaign for the promotion of sun protection behaviours. It then utilises this strategy for the actual development, implementation, and evaluation of the campaign, conducted under the auspices of the highly-regarded industry partner, The Cancer Council NSW. Further, the knowledge gained in the review of existing campaigns, the analysis of literature in theory and practice, and the campaign development and evaluation will greatly enhance our ability to develop cost-effective social marketing campaigns to improve the well-being of Australians.Read moreRead less
Establishing Breastfeeding: an analysis of the language and practices used by midwives and lactation consultants when interacting with new mothers. Breastfeeding confers extensive health benefits for infants and women, and social and economic benefits for Australian society. Studies indicate that although 80 to 90 percent of women initiate breastfeeding, approximately 25% cease within the first six weeks. It is estimated that if the prevalence of breastfeeding at three months post-birth increase ....Establishing Breastfeeding: an analysis of the language and practices used by midwives and lactation consultants when interacting with new mothers. Breastfeeding confers extensive health benefits for infants and women, and social and economic benefits for Australian society. Studies indicate that although 80 to 90 percent of women initiate breastfeeding, approximately 25% cease within the first six weeks. It is estimated that if the prevalence of breastfeeding at three months post-birth increased from 60% to 80%, a saving of at least $11.5 million would be made to the Australian health system. This study will provide knowledge about the impact of health professionals' practices on women's infant-feeding decisions, identifying effective components of professional support to inform interventions that increase breastfeeding durationRead moreRead less
Healthy eating campaigns: perceptions of the message and messenger. This project will be a means to evaluate the likely effectiveness of some of the resolutions of the NSW Childhood Obesity Summit aimed at the commercial food industry and the media. The project will provide information for the food industry on consumers' perceptions of their credibility as a source of information about healthy eating. This will inform the development of communication campaigns, as well as provide guidance on de ....Healthy eating campaigns: perceptions of the message and messenger. This project will be a means to evaluate the likely effectiveness of some of the resolutions of the NSW Childhood Obesity Summit aimed at the commercial food industry and the media. The project will provide information for the food industry on consumers' perceptions of their credibility as a source of information about healthy eating. This will inform the development of communication campaigns, as well as provide guidance on development and marketing of 'healthier' brand extensions. The project will also have considerable benefit for public health. The findings will be relevant to government and non-government health promotion organisations considering the effectiveness of social marketing campaigns in association with food companies.Read moreRead less
Learning and Deciding Under Low Levels of Awareness: Representation Issues and Memory Processes. Human decision making is frequently sub-optimal and can be influenced by factors of which we are only dimly aware. At times, this sub-optimality produces large social, economic, and health costs. We address decisions made under low levels of awareness including those typically influenced by advertising and other marketing activities, such as pairing brands with images of attractive people. We examine ....Learning and Deciding Under Low Levels of Awareness: Representation Issues and Memory Processes. Human decision making is frequently sub-optimal and can be influenced by factors of which we are only dimly aware. At times, this sub-optimality produces large social, economic, and health costs. We address decisions made under low levels of awareness including those typically influenced by advertising and other marketing activities, such as pairing brands with images of attractive people. We examine the cognitive processes invoked by this pairing in order to determine how it competes with the provision of factual information. We aim to improve decision making in areas such as food choice and consumer understanding, as well as provide the knowledge base to support policy for regulating marketing communications.Read moreRead less
Enhancing psychosocial adaptation after temporal lobectomy surgery for control of epilepsy seizures. Preliminary data from individuals who have experienced temporal lobectomy surgery for control of epilepsy seizures suggests that (a) psychosocial adjustment problems may occur even when the neurological outcome is excellent, and (b) satisfaction with surgery/ post-surgery adjustment relates to perceived control over pre-surgery decision- making. The aim of this study is to improve pre-surgery pro ....Enhancing psychosocial adaptation after temporal lobectomy surgery for control of epilepsy seizures. Preliminary data from individuals who have experienced temporal lobectomy surgery for control of epilepsy seizures suggests that (a) psychosocial adjustment problems may occur even when the neurological outcome is excellent, and (b) satisfaction with surgery/ post-surgery adjustment relates to perceived control over pre-surgery decision- making. The aim of this study is to improve pre-surgery procedure and post-surgery support by investigating psychosocial outcomes of epilepsy surgery, and relating these to perceived and actual pre-surgery preparation, including education, counselling and social support. The results of the study will inform development of resource material for the medical profession and potential surgery clients, as well as contributing to improved understanding of the relationship between pre-surgery procedures and psychosocial outcomes.Read moreRead less
Promoting youth wellbeing through participatory digital media: A multidisciplinary assessment of the mental health outcomes of cyber-participation. This innovative, multidisciplinary research addresses the urgent issue of youth mental health, and aims to investigate the impact of digital media participation on improving youth wellbeing. Key national benefits of this research are: the significant potential to contribute to the larger conception, prevention and promotion of youth mental health in ....Promoting youth wellbeing through participatory digital media: A multidisciplinary assessment of the mental health outcomes of cyber-participation. This innovative, multidisciplinary research addresses the urgent issue of youth mental health, and aims to investigate the impact of digital media participation on improving youth wellbeing. Key national benefits of this research are: the significant potential to contribute to the larger conception, prevention and promotion of youth mental health in Australia; evaluation of, and subsequent evidenced-based innovations, of POs' digital media programs to increase level of support for youth; and the training provided to emerging researchers in the project team.Read moreRead less
Being 'fat' in today's world: A socio-cultural investigation of overweight and obesity. What does it feel like to constantly struggle with your weight? Over 60% of Australians are overweight or obese, and many of these have battled with their weight for most of their adult lives. In an innovative approach to obesity, researchers at Monash University, the University of Melbourne, the University of Canberra and Deakin University are investigating the poignancy of experience of living with obesity ....Being 'fat' in today's world: A socio-cultural investigation of overweight and obesity. What does it feel like to constantly struggle with your weight? Over 60% of Australians are overweight or obese, and many of these have battled with their weight for most of their adult lives. In an innovative approach to obesity, researchers at Monash University, the University of Melbourne, the University of Canberra and Deakin University are investigating the poignancy of experience of living with obesity in Australia. The aim of the study, which also includes a review of how obesity is represented by Australian newspapers, will use narratives to provide public health, health promotion and media strategies which resonate with the lived reality of obese and overweight people.Read moreRead less
Investigating positive developmental transitions in emerging adulthood within the Australian Temperament Project cohort: Models, temporal patterns and predictors. Follow-up of the Australian Temperament Project (ATP) cohort provides a rare opportunity for robust investigation of positive development in emerging adulthood. High rates of risk taking and health disruption characterise this period. Identification of successful personal and social adjustment characteristics will reveal the potential ....Investigating positive developmental transitions in emerging adulthood within the Australian Temperament Project cohort: Models, temporal patterns and predictors. Follow-up of the Australian Temperament Project (ATP) cohort provides a rare opportunity for robust investigation of positive development in emerging adulthood. High rates of risk taking and health disruption characterise this period. Identification of successful personal and social adjustment characteristics will reveal the potential for positive development to prevent or ameliorate adjustment difficulties. Analysis of the extensive ATP dataset will identify child and adolescent predictors of positive development. The resulting knowledge of the role of earlier life characteristics and circumstances for positive development can help frame new health promotion initiatives. The study will also advance theory by developing an integrated model of positive development.Read moreRead less
Improving safety and quality: psychosocial influences of managing medicines by consumers with chronic health problems. Many Australians have multiple chronic conditions that require complex prescribed medicine regimens to control symptoms and prevent further illness. Long-term health outcomes depend on how well consumers manage their medicines. This project will contribute to the development and evaluation of a medicine self-management training package to help consumers understand and manage the ....Improving safety and quality: psychosocial influences of managing medicines by consumers with chronic health problems. Many Australians have multiple chronic conditions that require complex prescribed medicine regimens to control symptoms and prevent further illness. Long-term health outcomes depend on how well consumers manage their medicines. This project will contribute to the development and evaluation of a medicine self-management training package to help consumers understand and manage their complex medication regimens. Optimal medicine self-management improves the consumer's general wellbeing and benefits the Australian community through promoting good health and reducing health care costs.Read moreRead less