An Investigation of Export Performance Determinants Across Service Types. The objective of this research is to investigate the export performance drivers of services firms, and consider how these drivers differ across service types. Previous research into export performance drivers has focused primarily on manufacturers. However, theory in services marketing suggests that there are not only key differences between service firms and manufacturers, but also key differences across different service ....An Investigation of Export Performance Determinants Across Service Types. The objective of this research is to investigate the export performance drivers of services firms, and consider how these drivers differ across service types. Previous research into export performance drivers has focused primarily on manufacturers. However, theory in services marketing suggests that there are not only key differences between service firms and manufacturers, but also key differences across different service types. This research is both timely and critical given the recently stated Federal Government objective of doubling the number of exporters over the next five years, and the fact that the services sector is the fastest growing export sector.Read moreRead less
A Study of Dynamic Capabilities in Australian and US Born Global Firms. Government policy recommendations for internationalising resources-constrained small and medium firms will be made. Practitioners will be informed of feasible paths for early and rapid internationalisation. Yet-to-internationalise small and medium enterprises will be advised on how to acquire, reconfigure and use capabilities to achieve positional advantages in international markets. The Australian and international academi ....A Study of Dynamic Capabilities in Australian and US Born Global Firms. Government policy recommendations for internationalising resources-constrained small and medium firms will be made. Practitioners will be informed of feasible paths for early and rapid internationalisation. Yet-to-internationalise small and medium enterprises will be advised on how to acquire, reconfigure and use capabilities to achieve positional advantages in international markets. The Australian and international academic community will be better informed of born global internationalisation, enriching teaching and learning practices in entrepreneurship, international business, international marketing, strategic management and small business management.
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Understanding civil society activists. The growing role and importance of civil society groups demands an understanding of their philosophical and intellectual underpinnings and who the people are that support their agendas. This project provides a multifaceted picture of the supporters of three critical social causes: environmental sustainability, animal welfare and economic globalisation. Understanding who these people are and what motivates them will give us a better understanding of many o ....Understanding civil society activists. The growing role and importance of civil society groups demands an understanding of their philosophical and intellectual underpinnings and who the people are that support their agendas. This project provides a multifaceted picture of the supporters of three critical social causes: environmental sustainability, animal welfare and economic globalisation. Understanding who these people are and what motivates them will give us a better understanding of many of the drivers of our own economic and social future, thereby helping to strengthen Australia's social and economic fabric.Read moreRead less
The Value of CSR to Close Stakeholders: A Discrete Choice Modelling Approach. Increasingly corporations are being called to account for their social impact, not just reactively in the sense of compliance but also proactively to the degree that they are seen to be socially innovative. This project is important in assessing the degree to which such pressure is both warranted and effective. It is one thing for a society to wish that its corporations act in socially responsible ways, but quite anot ....The Value of CSR to Close Stakeholders: A Discrete Choice Modelling Approach. Increasingly corporations are being called to account for their social impact, not just reactively in the sense of compliance but also proactively to the degree that they are seen to be socially innovative. This project is important in assessing the degree to which such pressure is both warranted and effective. It is one thing for a society to wish that its corporations act in socially responsible ways, but quite another if employees, investors, analysts and customers do not respond positively to such initiatives.Read moreRead less
A Process-Based Framework for Open Innovation with Social Media Data. This project aims to improve the capacity of Australian businesses to derive value from social media data for innovation in an efficient manner, which is central to improving Australia’s global competitiveness. This will be achieved by developing an open innovation process-based framework for social media, which utilises advanced analytics to unlock the value of social media data and provides the analytics tools required at ea ....A Process-Based Framework for Open Innovation with Social Media Data. This project aims to improve the capacity of Australian businesses to derive value from social media data for innovation in an efficient manner, which is central to improving Australia’s global competitiveness. This will be achieved by developing an open innovation process-based framework for social media, which utilises advanced analytics to unlock the value of social media data and provides the analytics tools required at each stage of the innovation process. The resulting outputs will allow local businesses to transform social media data into actionable insights for each of the three stages of the open innovation process through machine learning and social network analysis algorithms.Read moreRead less
International franchising success factors: A guide for Australian franchise systems. Australia is considered the most 'franchised' nation in the world. With 850 franchisors, it has over three times the number of systems per capita than the United States. However, Australian franchises are small due to the country's limited population, with 60% of systems holding fewer than 30 units. One third of Australian franchisors now operates internationally, however little is known about how they plan an ....International franchising success factors: A guide for Australian franchise systems. Australia is considered the most 'franchised' nation in the world. With 850 franchisors, it has over three times the number of systems per capita than the United States. However, Australian franchises are small due to the country's limited population, with 60% of systems holding fewer than 30 units. One third of Australian franchisors now operates internationally, however little is known about how they plan and implement their expansion strategies. It appears that franchisors are reacting to approaches made by overseas investors rather than proactively developing international expansion strategies. This research will examine the practices of successful exporters to develop a model of best practice for future activity in the sector.Read moreRead less
Bahavioural Determinants of the Adoption of Forward Market by Australian Wool Producers. It is estimated that 85% of Australian wool is sold in Auction, making it the dominant market system to sell wool. However, wool prices have fluctuated significantly in the auction system resulting in wool producers looking for alternative market systems. The Forward Market (selling wool in advance directly to the traders) is one such alternative market system which could offer guaranteed price to the wool p ....Bahavioural Determinants of the Adoption of Forward Market by Australian Wool Producers. It is estimated that 85% of Australian wool is sold in Auction, making it the dominant market system to sell wool. However, wool prices have fluctuated significantly in the auction system resulting in wool producers looking for alternative market systems. The Forward Market (selling wool in advance directly to the traders) is one such alternative market system which could offer guaranteed price to the wool producers. Despite its obvious advantages only 7% of wool producers sell wool through Forward Market system. This project investigates the behavioural determinants for the adoption of Forward Market system by the wool producers. We will develop a valid and reliable adoption model using Structural Equation Modelling approach through two rounds of data collection from the wool producers. The results will enhance wool industry's understanding of producers? response to the Forward Market system and thus help the policy makers to promote the alternative market system effectively. Read moreRead less
Modelling the Dynamics of Supply Chain Alignment: Linking Customer Behaviour to Internal Capabilities. National social and economic development is impacted and shaped by the quality of decisions made by industry leaders who work in uncertain and risky environments. Nowhere is uncertainty and risk greater than in the Australian business community where success or failure depends on the way relationships with suppliers and customers are managed. Supply chain relationship decisions are often made ....Modelling the Dynamics of Supply Chain Alignment: Linking Customer Behaviour to Internal Capabilities. National social and economic development is impacted and shaped by the quality of decisions made by industry leaders who work in uncertain and risky environments. Nowhere is uncertainty and risk greater than in the Australian business community where success or failure depends on the way relationships with suppliers and customers are managed. Supply chain relationship decisions are often made in situations and contexts in which there is inadequate theory, research findings, or more generally insufficient knowledge and experience. This study will provide a rare opportunity to learn from a global supply chain leader and thereby make a contribution to national social and economic prosperity. Read moreRead less
Turning Under-Used Geo-Referenced Data Sources into Business Success. This project focuses on market segmentation and planning strategy through the development of under-used geo-referenced data sources. Specifically, the project seeks to combine two key market intelligence software tools (Geographical Information Systems (GIS) and Data Mining Systems) with the primary focus being on the Australian automobile industry. Spatial data mining approaches will be used to sift through massive volumes o ....Turning Under-Used Geo-Referenced Data Sources into Business Success. This project focuses on market segmentation and planning strategy through the development of under-used geo-referenced data sources. Specifically, the project seeks to combine two key market intelligence software tools (Geographical Information Systems (GIS) and Data Mining Systems) with the primary focus being on the Australian automobile industry. Spatial data mining approaches will be used to sift through massive volumes of data, uncover patterns, and generate knowledge through effective database management techniques. This research will open new inter-disciplinary frontiers between marketing and GIS, with the outcomes expected to provide valuable information for decision makers at the academic, industry and governmental levels.Read moreRead less
The Marketing Performance of International Subsidiaries Post Merger and Acquisition. Globalisation is a fact of life, illustrated by Australia's attempt to establish a free trade agreement (FTA) with the US and current FTAs with Singapore and Thailand. It is imperative that Australia finds out why and how its firms perform after they have been taken over or merged with a foreign firm. Especially if the Australian firm is export active, because if the Australian firm starts to perform poorly afte ....The Marketing Performance of International Subsidiaries Post Merger and Acquisition. Globalisation is a fact of life, illustrated by Australia's attempt to establish a free trade agreement (FTA) with the US and current FTAs with Singapore and Thailand. It is imperative that Australia finds out why and how its firms perform after they have been taken over or merged with a foreign firm. Especially if the Australian firm is export active, because if the Australian firm starts to perform poorly after it has been merged/acquired by the foreign firm this could have a negative impact on Australia's Balance of Payments/Balance of Trade thereby making a study of this type most timely.Read moreRead less