Increasing the quality of goods donated to charities: Two field trials. This project aims to trial three social marketing programs using controlled field experiments in partnership with Queensland Government and the National Association of Charitable Recycling Organisations. Controlled community pilot programs are planned as a means to identify the effective program for implementation nation wide by charitable recycling organisations in Year 3 of the project. The planned research aims to incre ....Increasing the quality of goods donated to charities: Two field trials. This project aims to trial three social marketing programs using controlled field experiments in partnership with Queensland Government and the National Association of Charitable Recycling Organisations. Controlled community pilot programs are planned as a means to identify the effective program for implementation nation wide by charitable recycling organisations in Year 3 of the project. The planned research aims to increase the quality of goods donated to Australian charities. Increases in the quality of goods donated to Australian charities delivers cost savings that can in turn be used to provide essential services to support more Australians who are in need. Read moreRead less
Changing Australian Drinking : A comprehensive social marketing program. This project aims to conduct a stratified randomised trial of an innovative social marketing program that is delivered to adolescents and their parents in Queensland Catholic education schools. The program is designed to change knowledge, attitudes and intentions to drink alcohol among adolescents. The information from this project is expected to be used to improve the program and expand its relevance and use in schools. Th ....Changing Australian Drinking : A comprehensive social marketing program. This project aims to conduct a stratified randomised trial of an innovative social marketing program that is delivered to adolescents and their parents in Queensland Catholic education schools. The program is designed to change knowledge, attitudes and intentions to drink alcohol among adolescents. The information from this project is expected to be used to improve the program and expand its relevance and use in schools. The program developed will be made available for teacher use in secondary Australian Schools.Read moreRead less
Advancing prevention science: application of social marketing to change the drinking culture of young Australians. This project will provide a comprehensive cluster randomised control trial of an innovative social marketing education intervention, which focuses on moderating adolescent attitudes and intentions to drink alcohol.
The value of characteristics of Australian wheat. This project will identify the functional wheat characteristics considered by the Japanese millers when deciding what and how much to buy. It will also determine how these functional and non-functional Australian wheat characteristics are perceived by the millers compared to other countries, and determine the importance of each one of these characteristics on the final choice.
Investigating the Indirect Effects of Child-Targeted Food Promotion on Children's Diets. Obesity is forecast to cost the Australian community more than $58 billion in 2008. The prevention and reduction of obesity thus has the potential to create significant savings in terms of obesity-related treatment costs and impairments. Children have been identified as a population requiring particular attention in efforts to combat obesity. The proposed study will provide an enhanced understanding of the r ....Investigating the Indirect Effects of Child-Targeted Food Promotion on Children's Diets. Obesity is forecast to cost the Australian community more than $58 billion in 2008. The prevention and reduction of obesity thus has the potential to create significant savings in terms of obesity-related treatment costs and impairments. Children have been identified as a population requiring particular attention in efforts to combat obesity. The proposed study will provide an enhanced understanding of the role that food promotion plays in sub-optimal food choices made by children and their parents. The results of the study will be translated into specific public policy recommendations to assist governments and health agencies in determining appropriate courses of action to promote healthy diets among children and their families.Read moreRead less
A Model and Segmentation of Household Obesogenicity in Australia. Critical to reducing obesity is reduced consumption of energy dense foods and increasing physical activity. This project provides greater insight into relationships between environment, household obesogenicity and consumer behaviour, and an improved basis for policy development regarding obesity prevention. National benefits are; Less obesity and other nutritionally related diseases and therefore reduced treatment costs in the hea ....A Model and Segmentation of Household Obesogenicity in Australia. Critical to reducing obesity is reduced consumption of energy dense foods and increasing physical activity. This project provides greater insight into relationships between environment, household obesogenicity and consumer behaviour, and an improved basis for policy development regarding obesity prevention. National benefits are; Less obesity and other nutritionally related diseases and therefore reduced treatment costs in the health sector; Reduced demand for unhealthy foods and greater demand for higher quality products boosting product innovation and supporting Australia's competitiveness in the global markets; Greater health benefits among the low SES parts of the population contributing to creation of equity in Australian health.Read moreRead less
A consumer-adoption study: Exercise training for the healthy elderly in an Australian retirement community setting. Investigates the consumer-adoption process (knowledge, persuasion, decision, implementation, and confirmation) for an exercise training service in a retirement village. This project will evaluate the psychological and physical impacts of the new exercise service. From a consumer behaviour perspective it will examine behavioural outcomes (adoption vs non-adoption), as well as the ....A consumer-adoption study: Exercise training for the healthy elderly in an Australian retirement community setting. Investigates the consumer-adoption process (knowledge, persuasion, decision, implementation, and confirmation) for an exercise training service in a retirement village. This project will evaluate the psychological and physical impacts of the new exercise service. From a consumer behaviour perspective it will examine behavioural outcomes (adoption vs non-adoption), as well as the individual differences that distinguish adopters from non-adopters. Finally, it will examine customer intentions (i.e. intention to stay, intention to recommend). The project will establish the product/service effectiveness and acceptability in Australia, as well as the marketing potential of the program for Australian retirement villages in general.Read moreRead less
Linkage Infrastructure, Equipment And Facilities - Grant ID: LE130100112
Funder
Australian Research Council
Funding Amount
$200,000.00
Summary
Behavioural research: advanced exploration of the mind. The infrastructure will enhance the capacity for conducting eyetracking and neuroimaging studies at the collaborating institutions and obtaining deeper insights into the processes underlying individual decisions in applications ranging from medical and public health to decision making in marketing, media and finance.
From economic benefit to social cost: Antecedents of irresponsible gambling. The social impact of gambling is a challenge for policy-makers. Australia's gambling expenditure in 2001 contributed $4.4 billion in tax revenue. This economic benefit however, is offset by significant social costs ($1.8 to $5.6 billion). We will identify when and how distorted memory for previous gambling outcomes and gaming machine accessibility can cause irresponsible gambling. The results can be used to make informe ....From economic benefit to social cost: Antecedents of irresponsible gambling. The social impact of gambling is a challenge for policy-makers. Australia's gambling expenditure in 2001 contributed $4.4 billion in tax revenue. This economic benefit however, is offset by significant social costs ($1.8 to $5.6 billion). We will identify when and how distorted memory for previous gambling outcomes and gaming machine accessibility can cause irresponsible gambling. The results can be used to make informed assessments of the social impact of increasing the accessibility of gambling opportunities on local communities. The results can also be used to understand how gambling that contributes to the economy of a community becomes a social cost.Read moreRead less
Understanding cross-cultural consumer behaviour and implications for effective segmentation, targeting and positioning of Western Australia as a tourism destination. This research extends a model of cross-cultural consumer behaviour suggested by the first CI (Lee, 2000) that provides richer specification of the antecedents of people's actions than previously suggested models. The model will be compared with these models, which have been successful in Western, but less successful in Eastern, cult ....Understanding cross-cultural consumer behaviour and implications for effective segmentation, targeting and positioning of Western Australia as a tourism destination. This research extends a model of cross-cultural consumer behaviour suggested by the first CI (Lee, 2000) that provides richer specification of the antecedents of people's actions than previously suggested models. The model will be compared with these models, which have been successful in Western, but less successful in Eastern, cultures. The model will be tested in the tourism domain to predict intentions and behaviour of potential visitors. Results will be used to improve the effectiveness of Western Australia's tourism marketing. In addition, a method to reduce social desirability bias will be tested, as will two scales measuring aspects of culture. Read moreRead less