Television Advertising To Promote NHMRC Guidelines For Low Risk Alcohol Consumption: Experimental Study
Funder
National Health and Medical Research Council
Funding Amount
$670,013.00
Summary
This project aims to experimentally assess the impact of television advertising that promotes the 2009 NHMRC Guidelines on alcohol consumption, on adults' (aged 18-64) estimates of drinking levels that incur an increased risk of short and long term harm. The Guidelines advise that adults should limit consumption to 2 standard drinks/day to reduce the risk of lifetime harm, and to 4 standard drinks on any single drinking occasion to reduce the risk of short-term harm from that occasion.