Information Provision and the Valuation of Social Issues. Societies are more than the sum of the transactions in which people engage. Understanding the tradeoffs that people make between social attributes embedded within products and the functional components of those products are critical if we are to value fully the consumption of the society. In particular, to the extent that the social component of consumption is undervalued or biased because of a lack of understanding of what is being pur ....Information Provision and the Valuation of Social Issues. Societies are more than the sum of the transactions in which people engage. Understanding the tradeoffs that people make between social attributes embedded within products and the functional components of those products are critical if we are to value fully the consumption of the society. In particular, to the extent that the social component of consumption is undervalued or biased because of a lack of understanding of what is being purchased, the society will be allocating its consumption dollar in a manner that is both economically and socially inefficient.Read moreRead less
Evidence-based community standards for ethics in advertising. The primary social benefit of this project is the development of evidence-based standards representing community views on acceptable practices in advertising, providing a basis on which to lobby for improvements in regulation. Such improvements will contribute to the ability of consumers to make informed choices about product purchase and behaviour change. This project also has economic benefit for commercial and social advertisers in ....Evidence-based community standards for ethics in advertising. The primary social benefit of this project is the development of evidence-based standards representing community views on acceptable practices in advertising, providing a basis on which to lobby for improvements in regulation. Such improvements will contribute to the ability of consumers to make informed choices about product purchase and behaviour change. This project also has economic benefit for commercial and social advertisers in Australia, enabling them to: pre-test potential advertisements to ensure that they comply with community standards; develop advertisements which are better suited to their target audience(s); better forecast the effects of appeals on advertising outcomes; and reduce complaints to the ASB and other bodies.Read moreRead less