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Research Topic : Affective computing
Australian State/Territory : WA
Socio-Economic Objective : Marketing
Australian State/Territory : ACT
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  • Funded Activity

    Linkage Projects - Grant ID: LP110200118

    Funder
    Australian Research Council
    Funding Amount
    $342,000.00
    Summary
    Next generation Customer Relationship Management (CRM) framework through intelligence and relationships from multiple information sources. In the current competitive times, organisations need to improve their service delivery and customer care processes and provide customised service to customers. This project develops a Customer Relationship Management (CRM) framework that can extract intelligence and relationships from multiple data sources to improve customer management and satisfaction in pu .... Next generation Customer Relationship Management (CRM) framework through intelligence and relationships from multiple information sources. In the current competitive times, organisations need to improve their service delivery and customer care processes and provide customised service to customers. This project develops a Customer Relationship Management (CRM) framework that can extract intelligence and relationships from multiple data sources to improve customer management and satisfaction in public and private organisations.
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