A model of fan involvement, participation and loyalty: a mixed method study on fan behaviour and management in Basketball. This study will build a model of sport fan loyalty in the context of the National Basketball League using ethnographic and survey methods. This will develop a more complete understanding of motives and drivers of fan involvement, participation and loyalty. We will use this to examine the impact of marketing activity on fan loyalty, and to generate recommendations for sports ....A model of fan involvement, participation and loyalty: a mixed method study on fan behaviour and management in Basketball. This study will build a model of sport fan loyalty in the context of the National Basketball League using ethnographic and survey methods. This will develop a more complete understanding of motives and drivers of fan involvement, participation and loyalty. We will use this to examine the impact of marketing activity on fan loyalty, and to generate recommendations for sports organisations and government agencies seeking to engender greater interest and interaction in sport, particularly amongst young Australians. A further aim is to develop a more comprehensive understanding of consumer loyalty than the limited view that presently exists in the marketing literature. The study will be carried out via two APAI under the supervision of the CIs.Read moreRead less
Food and drink company sponsorship of children's sport: publicity or philanthropy? Currently food and beverage company sport sponsorship in Australia has not been analyzed or regulated. The proposed research will incorporate both of these neglected areas by determining current patterns of food company sponsorship and by driving new programs and policies to support sporting organisations in promoting children's health in a consistent fashion. This study will challenge commonly held assumptions an ....Food and drink company sponsorship of children's sport: publicity or philanthropy? Currently food and beverage company sport sponsorship in Australia has not been analyzed or regulated. The proposed research will incorporate both of these neglected areas by determining current patterns of food company sponsorship and by driving new programs and policies to support sporting organisations in promoting children's health in a consistent fashion. This study will challenge commonly held assumptions and social norms relating to the value of food company sponsorship, which is classically viewed as good corporate behaviour, but may in fact have adverse health effects.Read moreRead less
Effects of Experiential Retail Strategies on Store Patronage and Consumer Purchase Behaviour. Recent years have seen an increased interest in industry and academia in what is known as 'experiential retail'. Not much is known however about what generates and determines a retail experience from the consumer's point of view and what are the short and long-term effects of such a strategy on consumer behaviour. This study will examine these issues by way of a field experiment conducted in stores of P ....Effects of Experiential Retail Strategies on Store Patronage and Consumer Purchase Behaviour. Recent years have seen an increased interest in industry and academia in what is known as 'experiential retail'. Not much is known however about what generates and determines a retail experience from the consumer's point of view and what are the short and long-term effects of such a strategy on consumer behaviour. This study will examine these issues by way of a field experiment conducted in stores of PAINTRIGHT, a cooperative of specialist paint retailers. A survey approach will be complemented with extensive qualitative investigation to allow a better understanding and assessment of the effects of experiential retail strategies.Read moreRead less
Examining the impact of marketing communications on brand image, brand equity and behaviour outcomes. The results would help charities in brand building activities through improved marketing communications. For example, the Australian Red Cross Blood Service (ARCBS) can understand how to improve their brand equity (e.g. improving loyalty, enhancing brand awareness levels, achieving higher perception of quality as well as enhancing brand image) in their donor markets. Increased commitment from th ....Examining the impact of marketing communications on brand image, brand equity and behaviour outcomes. The results would help charities in brand building activities through improved marketing communications. For example, the Australian Red Cross Blood Service (ARCBS) can understand how to improve their brand equity (e.g. improving loyalty, enhancing brand awareness levels, achieving higher perception of quality as well as enhancing brand image) in their donor markets. Increased commitment from the donors is likely to result in benefits such as more blood donations for this charity organisation. This would mean better services provided by ARCBS which would mean promoting and maintaining good health among the Australian public.Read moreRead less
Facilitating workplace change: Redefining the role of industrial tribunals in Australia. Amendments to the Fair Work Act 2009 passed in 2013 have the potential to re-define the role of Australia’s national workplace relations tribunal, the Fair Work Commission, by requiring it to promote cooperative and productive workplace relations. This project aims to identify an innovative model of tribunal intervention that meets these new imperatives through case studies from the Hunter region of NSW, whe ....Facilitating workplace change: Redefining the role of industrial tribunals in Australia. Amendments to the Fair Work Act 2009 passed in 2013 have the potential to re-define the role of Australia’s national workplace relations tribunal, the Fair Work Commission, by requiring it to promote cooperative and productive workplace relations. This project aims to identify an innovative model of tribunal intervention that meets these new imperatives through case studies from the Hunter region of NSW, where tribunal members have for two decades been working proactively with managers, employees and their representatives in major construction projects and large public sector organisations to achieve cooperative and effective workplace change. Read moreRead less
Democratizing the Middle East: implications of Washington's policies. Regime change has been justified by the coalition of willing as beneficial to the promotion of democracy and stable governance in the Middle East. It is, therefore, important to examine how effective this project has been. Australia's foreign policy towards the region resembles that of the United States, including military intervention in Iraq and Afghanistan. This involvement warrants an assessment of the way state building h ....Democratizing the Middle East: implications of Washington's policies. Regime change has been justified by the coalition of willing as beneficial to the promotion of democracy and stable governance in the Middle East. It is, therefore, important to examine how effective this project has been. Australia's foreign policy towards the region resembles that of the United States, including military intervention in Iraq and Afghanistan. This involvement warrants an assessment of the way state building has set these two societies on a democratic trajectory, and whether they are serving as beacons of democracy in their neighbourhood. It is in Australia's national interests to have a realistic assessment of its foreign policy impact in the Middle East and Central Asia. Read moreRead less
Human Resource Management (HRM) outsourcing and shared services: analysing changing approaches to HRM. Many public sector organisations have established centralised shared services centres or outsourced their Human Resource Management (HRM) to try to cut costs and improve performance. This project will investigate the many implications of such developments for Australian public-sector organisations, their managers and their employees.
Islam in Iran's foreign policy: Central Asia and Afghanistan. Understanding the way Iran operates in its (Muslim) neighbourhood is important for the way we engage with Iran and prepare for the regional implications of Iranian policies. This project will explore an important part of the world and its direct impact on Australian national interests.
RUSSIA (THE SOVIET UNION) AND AUSTRALIA IN THE 20TH AND 21ST CENTURIES. Revitalize Australian Russian studies by bringing in internationally recognized leadership and cutting-edge projects; making the University of Melbourne's Russian centre not just the southern hemisphere leader in this field but also a significant player worldwide.
Visualising Humanitarian Crises: Transforming Images and Aid Policy. This project aims to draw on the power of images to transform practices of aid. Prevailing visualisations of humanitarian crises are powerful but problematic. They often focus on violence and depict victims in stereotypical and dehumanising ways. The project develops new evidence-based visual strategies through interdisciplinary collaborations with leading industry partners in Australia and internationally. Expected outcomes in ....Visualising Humanitarian Crises: Transforming Images and Aid Policy. This project aims to draw on the power of images to transform practices of aid. Prevailing visualisations of humanitarian crises are powerful but problematic. They often focus on violence and depict victims in stereotypical and dehumanising ways. The project develops new evidence-based visual strategies through interdisciplinary collaborations with leading industry partners in Australia and internationally. Expected outcomes include best practice guidelines that better equip humanitarian organisations to help people in need and contribute to enduring political solutions. Resulting benefits are more effective aid policies at a time when humanitarian concerns are increasingly central to global stability and Australia’s national interest.Read moreRead less