A model of fan involvement, participation and loyalty: a mixed method study on fan behaviour and management in Basketball. This study will build a model of sport fan loyalty in the context of the National Basketball League using ethnographic and survey methods. This will develop a more complete understanding of motives and drivers of fan involvement, participation and loyalty. We will use this to examine the impact of marketing activity on fan loyalty, and to generate recommendations for sports ....A model of fan involvement, participation and loyalty: a mixed method study on fan behaviour and management in Basketball. This study will build a model of sport fan loyalty in the context of the National Basketball League using ethnographic and survey methods. This will develop a more complete understanding of motives and drivers of fan involvement, participation and loyalty. We will use this to examine the impact of marketing activity on fan loyalty, and to generate recommendations for sports organisations and government agencies seeking to engender greater interest and interaction in sport, particularly amongst young Australians. A further aim is to develop a more comprehensive understanding of consumer loyalty than the limited view that presently exists in the marketing literature. The study will be carried out via two APAI under the supervision of the CIs.Read moreRead less
Food and drink company sponsorship of children's sport: publicity or philanthropy? Currently food and beverage company sport sponsorship in Australia has not been analyzed or regulated. The proposed research will incorporate both of these neglected areas by determining current patterns of food company sponsorship and by driving new programs and policies to support sporting organisations in promoting children's health in a consistent fashion. This study will challenge commonly held assumptions an ....Food and drink company sponsorship of children's sport: publicity or philanthropy? Currently food and beverage company sport sponsorship in Australia has not been analyzed or regulated. The proposed research will incorporate both of these neglected areas by determining current patterns of food company sponsorship and by driving new programs and policies to support sporting organisations in promoting children's health in a consistent fashion. This study will challenge commonly held assumptions and social norms relating to the value of food company sponsorship, which is classically viewed as good corporate behaviour, but may in fact have adverse health effects.Read moreRead less
Effects of Experiential Retail Strategies on Store Patronage and Consumer Purchase Behaviour. Recent years have seen an increased interest in industry and academia in what is known as 'experiential retail'. Not much is known however about what generates and determines a retail experience from the consumer's point of view and what are the short and long-term effects of such a strategy on consumer behaviour. This study will examine these issues by way of a field experiment conducted in stores of P ....Effects of Experiential Retail Strategies on Store Patronage and Consumer Purchase Behaviour. Recent years have seen an increased interest in industry and academia in what is known as 'experiential retail'. Not much is known however about what generates and determines a retail experience from the consumer's point of view and what are the short and long-term effects of such a strategy on consumer behaviour. This study will examine these issues by way of a field experiment conducted in stores of PAINTRIGHT, a cooperative of specialist paint retailers. A survey approach will be complemented with extensive qualitative investigation to allow a better understanding and assessment of the effects of experiential retail strategies.Read moreRead less
Examining the impact of marketing communications on brand image, brand equity and behaviour outcomes. The results would help charities in brand building activities through improved marketing communications. For example, the Australian Red Cross Blood Service (ARCBS) can understand how to improve their brand equity (e.g. improving loyalty, enhancing brand awareness levels, achieving higher perception of quality as well as enhancing brand image) in their donor markets. Increased commitment from th ....Examining the impact of marketing communications on brand image, brand equity and behaviour outcomes. The results would help charities in brand building activities through improved marketing communications. For example, the Australian Red Cross Blood Service (ARCBS) can understand how to improve their brand equity (e.g. improving loyalty, enhancing brand awareness levels, achieving higher perception of quality as well as enhancing brand image) in their donor markets. Increased commitment from the donors is likely to result in benefits such as more blood donations for this charity organisation. This would mean better services provided by ARCBS which would mean promoting and maintaining good health among the Australian public.Read moreRead less
Facilitating workplace change: Redefining the role of industrial tribunals in Australia. Amendments to the Fair Work Act 2009 passed in 2013 have the potential to re-define the role of Australia’s national workplace relations tribunal, the Fair Work Commission, by requiring it to promote cooperative and productive workplace relations. This project aims to identify an innovative model of tribunal intervention that meets these new imperatives through case studies from the Hunter region of NSW, whe ....Facilitating workplace change: Redefining the role of industrial tribunals in Australia. Amendments to the Fair Work Act 2009 passed in 2013 have the potential to re-define the role of Australia’s national workplace relations tribunal, the Fair Work Commission, by requiring it to promote cooperative and productive workplace relations. This project aims to identify an innovative model of tribunal intervention that meets these new imperatives through case studies from the Hunter region of NSW, where tribunal members have for two decades been working proactively with managers, employees and their representatives in major construction projects and large public sector organisations to achieve cooperative and effective workplace change. Read moreRead less
Human Resource Management (HRM) outsourcing and shared services: analysing changing approaches to HRM. Many public sector organisations have established centralised shared services centres or outsourced their Human Resource Management (HRM) to try to cut costs and improve performance. This project will investigate the many implications of such developments for Australian public-sector organisations, their managers and their employees.
Visualising Humanitarian Crises: Transforming Images and Aid Policy. This project aims to draw on the power of images to transform practices of aid. Prevailing visualisations of humanitarian crises are powerful but problematic. They often focus on violence and depict victims in stereotypical and dehumanising ways. The project develops new evidence-based visual strategies through interdisciplinary collaborations with leading industry partners in Australia and internationally. Expected outcomes in ....Visualising Humanitarian Crises: Transforming Images and Aid Policy. This project aims to draw on the power of images to transform practices of aid. Prevailing visualisations of humanitarian crises are powerful but problematic. They often focus on violence and depict victims in stereotypical and dehumanising ways. The project develops new evidence-based visual strategies through interdisciplinary collaborations with leading industry partners in Australia and internationally. Expected outcomes include best practice guidelines that better equip humanitarian organisations to help people in need and contribute to enduring political solutions. Resulting benefits are more effective aid policies at a time when humanitarian concerns are increasingly central to global stability and Australia’s national interest.Read moreRead less
Business Social Protection Behaviour in China. Employer social protection behaviour is an under-researched field
because analysts are seldom able to attain adequate enterprise data.
Our industry partner will enable us to overcome the data problem by
providing relevant information on the revealed behaviour of 5000 firms
per year for three years. This project pioneers the utilisation of firm
specific data to analyse this issue using data from Shanghai. The
research will assist China to op ....Business Social Protection Behaviour in China. Employer social protection behaviour is an under-researched field
because analysts are seldom able to attain adequate enterprise data.
Our industry partner will enable us to overcome the data problem by
providing relevant information on the revealed behaviour of 5000 firms
per year for three years. This project pioneers the utilisation of firm
specific data to analyse this issue using data from Shanghai. The
research will assist China to operationalise its decision to model its
emergent social security system on the Australian security regime and
will assist Australia's financial community to capture the opportunities made available by this development.Read moreRead less
The People's Police? Victoria Police Recruitment and Retention: Policy and Practice for a Culturally and Linguistically Diverse Society. This project will develop evidence-based policies and procedures for the recruitment and retention of culturally and linguistically diverse (CALD) community members to Victoria Police. Based on the theory that a representative police force will better meet the needs and priorities of the communities it serves and draws its resources from, it is no longer accept ....The People's Police? Victoria Police Recruitment and Retention: Policy and Practice for a Culturally and Linguistically Diverse Society. This project will develop evidence-based policies and procedures for the recruitment and retention of culturally and linguistically diverse (CALD) community members to Victoria Police. Based on the theory that a representative police force will better meet the needs and priorities of the communities it serves and draws its resources from, it is no longer acceptable for organisations to deliver standardised services to a culturally and linguistically diverse community without regard for that diversity. The outcome will be the development and implementation of a recruitment policy, which will lead to the development of a multi-cultural police force that reflects the community it serves.Read moreRead less
An investigation of supervisory practices for improving occupational health and safety behaviour in construction teams: a cross-level experimental analysis. Construction workers, comprising 8% of the Australian workforce, are a high risk group for occupational fatality, injury and disease. Almost 10% of all injury and death claims in Australia are attributed to construction, creating a significant social and economic burden. The research addresses the previously neglected issue of how first-line ....An investigation of supervisory practices for improving occupational health and safety behaviour in construction teams: a cross-level experimental analysis. Construction workers, comprising 8% of the Australian workforce, are a high risk group for occupational fatality, injury and disease. Almost 10% of all injury and death claims in Australia are attributed to construction, creating a significant social and economic burden. The research addresses the previously neglected issue of how first-line supervisors shape subordinates' safety behaviour. The research makes a significant contribution by identifying and encouraging supervisory behaviours that: (i) create strong, positive safety climates in sub-contracted work crews; (ii) support the translation of organizational OHS policies/procedures into safe practices; and (iii) improve the OHS performance of the construction industry.Read moreRead less