Fostering pro-environmental behaviour of zoo visitors through strategic communication. A key part of achieving an Environmentally Sustainable Australia is to change human behaviour. Given annual visitation to Australia's zoos of 14.5 million, including about 4.2 million to the partner organisations, there is great potential for zoos to use their experiential platform to foster pro-environmental behaviour. How best to persuade people to change their behaviour, however, is still poorly understood ....Fostering pro-environmental behaviour of zoo visitors through strategic communication. A key part of achieving an Environmentally Sustainable Australia is to change human behaviour. Given annual visitation to Australia's zoos of 14.5 million, including about 4.2 million to the partner organisations, there is great potential for zoos to use their experiential platform to foster pro-environmental behaviour. How best to persuade people to change their behaviour, however, is still poorly understood. This research will improve the capacity of zoos to achieve pro-environmental behaviours among their visitors and thus have significant environmental and social benefits. Linking motivational factors with visitors' susceptibility to persuasion will assist any organisation that seeks to foster pro-environmental behaviour.Read moreRead less
Response style heterogeneity in empirical marketing research. This study aims to improve the validity of empirical studies by accounting for different ways in which respondents answer questionnaires (response styles) while analysing the data. Response styles have been shown to depend on the cultural background of respondents. This work therefore is of particular importance in Australia given the large number of cultural backgrounds residents come from. The proposed method will be empirically tes ....Response style heterogeneity in empirical marketing research. This study aims to improve the validity of empirical studies by accounting for different ways in which respondents answer questionnaires (response styles) while analysing the data. Response styles have been shown to depend on the cultural background of respondents. This work therefore is of particular importance in Australia given the large number of cultural backgrounds residents come from. The proposed method will be empirically tested in the context of surveys investigating sustainable tourism, public acceptance of alternative water sources and volunteering, three areas which are central to maintaining Australia's environmental sustainability and providing social and environmental services which are not covered by the commercial sector.Read moreRead less
Harnessing Eco-Friendly Markets to Protect our Natural Resources - Towards A Demand-Driven Paradigm of Sustainable Tourism. The tourism industry makes an important contribution to Australia's national revenues. However, the price the nation pays for tourism is excessive use of natural resources: we are selling the exploitation of our country. This project aims at finding, describing and attracting tourists with a basic interest in environmental protection to visit Australia. By doing so, tourism ....Harnessing Eco-Friendly Markets to Protect our Natural Resources - Towards A Demand-Driven Paradigm of Sustainable Tourism. The tourism industry makes an important contribution to Australia's national revenues. However, the price the nation pays for tourism is excessive use of natural resources: we are selling the exploitation of our country. This project aims at finding, describing and attracting tourists with a basic interest in environmental protection to visit Australia. By doing so, tourism revenues can still be generated for the benefit of Australia while the environmental footprints left behind when the tourists fly back to their home countries can be reduced. Read moreRead less