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Profiling Accurate Segmentation Structures in Rural Communities. The proposed project has two aims - one aim is applied and pertains to Australia's rural community, and a second is methodological and pertains to methods of segmenting populations in a variety of contexts. These aims are 1) to identify a valid basis for segmenting Australia's rural community based on their choice behaviour and individual characteristics; and 2) to develop and test a staged approach for inferring market segments u ....Profiling Accurate Segmentation Structures in Rural Communities. The proposed project has two aims - one aim is applied and pertains to Australia's rural community, and a second is methodological and pertains to methods of segmenting populations in a variety of contexts. These aims are 1) to identify a valid basis for segmenting Australia's rural community based on their choice behaviour and individual characteristics; and 2) to develop and test a staged approach for inferring market segments utilising a joint approach which simultaneously accounts for individual characteristics and choice behaviour that is informed by non-parametric classification techniques to account for a variety of sources of heterogeneity, not just preference heterogeneity.Read moreRead less
New methods for analysing marketing Databases in the age of digital media. This is a time of enormous and rapid change in many areas of Australian business due to the introduction and widespread dissemination of digital media. It has resulted in the accumulation of large integrated databases of customer information and their transactions. Firms in all countries, particularly those challenged by distance and size, like Australia, are now seeking to find ways to make better use of their voluminous ....New methods for analysing marketing Databases in the age of digital media. This is a time of enormous and rapid change in many areas of Australian business due to the introduction and widespread dissemination of digital media. It has resulted in the accumulation of large integrated databases of customer information and their transactions. Firms in all countries, particularly those challenged by distance and size, like Australia, are now seeking to find ways to make better use of their voluminous information so as to make efficiency gains in their business processes, strategic decision-making and customer relationship management. Our project aims to contribute to the ARC priority research goal of smart information use by developing new methodologies for the analysis of these large integrated databases.Read moreRead less
Developing an Electronic Clearinghouse for Efficient and Unified Government and Corporate Online Procurement using Ontology-based Technologies. National benefits include:
- The generic clearinghouse technologies developed can provide efficiency in all government and corporate procurement
- National tourism would now be able to distribute into the new global electronic economy
- The clearinghouse could even be used in case of national disaster/terrorism attack to relocate large numbers of a me ....Developing an Electronic Clearinghouse for Efficient and Unified Government and Corporate Online Procurement using Ontology-based Technologies. National benefits include:
- The generic clearinghouse technologies developed can provide efficiency in all government and corporate procurement
- National tourism would now be able to distribute into the new global electronic economy
- The clearinghouse could even be used in case of national disaster/terrorism attack to relocate large numbers of a metro population
- The Commonwealth could use this data for things such as setting proper benchmark rates for government travel
- State and regional tourism authorities who would gain huge efficiencies in distribution for their member hotels.
- The project would also help distributors, wholesalers, e-tailers etc.
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Negotiation style choice and performance in non-equity business partnerships: An empirical assessment. Business relationships, in general, and non-equity business partnerships, in particular, are increasingly important in accomplishing commercial and community objectives in Australia. While businesses focus on purposefully negotiated agreements to drive the performance of these collaborations, an all too large majority fail. This study will result in theoretical and empirical contributions to ou ....Negotiation style choice and performance in non-equity business partnerships: An empirical assessment. Business relationships, in general, and non-equity business partnerships, in particular, are increasingly important in accomplishing commercial and community objectives in Australia. While businesses focus on purposefully negotiated agreements to drive the performance of these collaborations, an all too large majority fail. This study will result in theoretical and empirical contributions to our understanding of negotiation behaviour and related performance effects in non-equity business partnerships; hence, filling a gap in the literature. The findings will significantly benefit those organisations being involved in partnering by providing recommendations for negotiating these partnerships more effectively; hence, reducing their failure rate and achieving important objectives.Read moreRead less
Effects of Experiential Retail Strategies on Store Patronage and Consumer Purchase Behaviour. Recent years have seen an increased interest in industry and academia in what is known as 'experiential retail'. Not much is known however about what generates and determines a retail experience from the consumer's point of view and what are the short and long-term effects of such a strategy on consumer behaviour. This study will examine these issues by way of a field experiment conducted in stores of P ....Effects of Experiential Retail Strategies on Store Patronage and Consumer Purchase Behaviour. Recent years have seen an increased interest in industry and academia in what is known as 'experiential retail'. Not much is known however about what generates and determines a retail experience from the consumer's point of view and what are the short and long-term effects of such a strategy on consumer behaviour. This study will examine these issues by way of a field experiment conducted in stores of PAINTRIGHT, a cooperative of specialist paint retailers. A survey approach will be complemented with extensive qualitative investigation to allow a better understanding and assessment of the effects of experiential retail strategies.Read moreRead less
Towards Resolution of Franchising Conflict. Franchising is a major sector in the Australian economy with annual turnover greater than $128 billion. Some 35% of franchisors report being involved in substantial disputes with franchisees. This project will investigate the causes of conflict in franchising relationships. Benefits will include a predictive model to identify where conflict is likely to occur in franchising conditions, thereby allowing participants the opportunity to address conflic ....Towards Resolution of Franchising Conflict. Franchising is a major sector in the Australian economy with annual turnover greater than $128 billion. Some 35% of franchisors report being involved in substantial disputes with franchisees. This project will investigate the causes of conflict in franchising relationships. Benefits will include a predictive model to identify where conflict is likely to occur in franchising conditions, thereby allowing participants the opportunity to address conflict before it escalates into dispute. Case studies and recommendations will inform participants and regulatory authorities so as to prevent conflict escalating. This will create a more 'level playing field' for participants and improve financial security for all stakeholders.Read moreRead less
Survival of the fittest: The performance of franchised versus independent small business during economic uncertainty and recovery. The contribution of small business to the Australian economy is substantial. There are almost two million small businesses, representing 96% of all businesses in Australia. As the small business sector is Australia's largest employer, providing jobs for 46 percent of the private sector, it is important that they succeed. This research will analyse survival factors d ....Survival of the fittest: The performance of franchised versus independent small business during economic uncertainty and recovery. The contribution of small business to the Australian economy is substantial. There are almost two million small businesses, representing 96% of all businesses in Australia. As the small business sector is Australia's largest employer, providing jobs for 46 percent of the private sector, it is important that they succeed. This research will analyse survival factors during economic uncertainty in order to identify sustainable and enduring success strategies. The study will compare the performance of independently owned and franchised small businesses in both regional and urban communities. Benefits will include improved knowledge about the key factors that drive superior independent and franchised small business performance.Read moreRead less
From Seedling to Supermarket: The Social and Environmental Implications for Australia of the Restructuring of Agri-food Supply Chains. The organisation of agri-food industries is having a major impact upon firms and individuals along the supply chain, including the sustainability of on-farm production. Australia will benefit greatly if foods being produced are from environmentally sound production and distribution systems: current evidence suggests sustainability is not being achieved. The emerg ....From Seedling to Supermarket: The Social and Environmental Implications for Australia of the Restructuring of Agri-food Supply Chains. The organisation of agri-food industries is having a major impact upon firms and individuals along the supply chain, including the sustainability of on-farm production. Australia will benefit greatly if foods being produced are from environmentally sound production and distribution systems: current evidence suggests sustainability is not being achieved. The emerging self-regulatory system for supermarkets may also militate against environmental security and food safety. Finally, supermarket practices have a profound influence over consumer diet and health. In exploring issues of power, food safety regulation, and diet, the research will contribute to a healthier system of food production and consumption in Australia. Read moreRead less
Strategic Service Innovation: The Role of Heterogeneity in Substantive and Dynamic Capabilities. This project will provide Australian companies with the tools to conduct a services capabilities audit. This tool will allow them to identify substantive and dynamic service capabilities that they must strengthen or acquire, in order to remain competitive in domestic and global markets, where consumers increasingly differentiate between organisations by value-adding services that they offer. Austral ....Strategic Service Innovation: The Role of Heterogeneity in Substantive and Dynamic Capabilities. This project will provide Australian companies with the tools to conduct a services capabilities audit. This tool will allow them to identify substantive and dynamic service capabilities that they must strengthen or acquire, in order to remain competitive in domestic and global markets, where consumers increasingly differentiate between organisations by value-adding services that they offer. Australia imports over $40Bn worth of services each year. This project has the potential to increase the domestic and international competitiveness of Australian manufacturers and service industries and contribute to the economy by reducing dependence on service imports, and assuring ongoing employment for Australian workers. Read moreRead less