An investigation into consumer perspectives on emotional, attitudinal and behavioural loyalty. Attracting and retaining loyal customers is central to the economic viability of organisations. Yet, scholars have not resolved how to define brand loyalty, what contributes to brand loyalty for different services, products and industries over time nor the appropriate application of brand loyalty measures in different contexts. Current conceptualisations overlook the role of emotion and its relations ....An investigation into consumer perspectives on emotional, attitudinal and behavioural loyalty. Attracting and retaining loyal customers is central to the economic viability of organisations. Yet, scholars have not resolved how to define brand loyalty, what contributes to brand loyalty for different services, products and industries over time nor the appropriate application of brand loyalty measures in different contexts. Current conceptualisations overlook the role of emotion and its relationship with the other dimensions of brand loyalty. The proposed project will be the first application of a prototype approach and one of the few studies to use quantitative longitudinal research techniques to further understanding of what brand loyalty is and how it develops.Read moreRead less
Determinants of Researcher Productivity and Impact Over Career Lifespan. As Australia's population is ageing at one of the fastest rates among OECD countries, it is imperative to understand the relationship between age and worker productivity. This project will develop our understanding of how age relates to productivity not only in terms of quantity but also quality of innovations produced. It will also identify personal and contextual influences on productivity. This will help identify ways of ....Determinants of Researcher Productivity and Impact Over Career Lifespan. As Australia's population is ageing at one of the fastest rates among OECD countries, it is imperative to understand the relationship between age and worker productivity. This project will develop our understanding of how age relates to productivity not only in terms of quantity but also quality of innovations produced. It will also identify personal and contextual influences on productivity. This will help identify ways of supporting productivity and participation among older workers. Additionally, this project will provide a sophisticated framework for developing cultures and work environments that are supportive of innovation, by modelling the dynamic interplay between individuals and their environments across several years.Read moreRead less