An investigation into consumer perspectives on emotional, attitudinal and behavioural loyalty. Attracting and retaining loyal customers is central to the economic viability of organisations. Yet, scholars have not resolved how to define brand loyalty, what contributes to brand loyalty for different services, products and industries over time nor the appropriate application of brand loyalty measures in different contexts. Current conceptualisations overlook the role of emotion and its relations ....An investigation into consumer perspectives on emotional, attitudinal and behavioural loyalty. Attracting and retaining loyal customers is central to the economic viability of organisations. Yet, scholars have not resolved how to define brand loyalty, what contributes to brand loyalty for different services, products and industries over time nor the appropriate application of brand loyalty measures in different contexts. Current conceptualisations overlook the role of emotion and its relationship with the other dimensions of brand loyalty. The proposed project will be the first application of a prototype approach and one of the few studies to use quantitative longitudinal research techniques to further understanding of what brand loyalty is and how it develops.Read moreRead less
An evaluation of the effects of individual and environmental factors on participation in training, and the quality of training outcomes. The aim of the project is to examine the factors that influence the effectiveness of personnel training programs. The outcomes that will be examined include trainee satisfaction, learning, and subsequent job performance (transfer). The project will involve an annual survey of all trainees, trainers, supervisors and workplace assessors associated with the traini ....An evaluation of the effects of individual and environmental factors on participation in training, and the quality of training outcomes. The aim of the project is to examine the factors that influence the effectiveness of personnel training programs. The outcomes that will be examined include trainee satisfaction, learning, and subsequent job performance (transfer). The project will involve an annual survey of all trainees, trainers, supervisors and workplace assessors associated with the training programs being delivered as part of the Queensland Public Service Enterprise Bargain. The research program will contribute to a growing body of research examining the contribution of individual differences and environmental factors to training quality. The major practical benefit of the research will be the development of training management and audit systems that allow organizations to maximise the effectiveness of training.Read moreRead less
Unravelling Leadership Development: Evaluating outcomes, contrasting interventions, and exploring processes. This project investigates how leadership development interventions translate into effective outcomes for organizations. We compare how distinct interventions (transformational leadership vs. 360 degree feedback) and different modes of delivery (face-to-face vs. videoconferencing) lead to change in leader behavior. We investigate the cognitive/motivational mechanisms (e.g., self-efficacy, ....Unravelling Leadership Development: Evaluating outcomes, contrasting interventions, and exploring processes. This project investigates how leadership development interventions translate into effective outcomes for organizations. We compare how distinct interventions (transformational leadership vs. 360 degree feedback) and different modes of delivery (face-to-face vs. videoconferencing) lead to change in leader behavior. We investigate the cognitive/motivational mechanisms (e.g., self-efficacy, perspective-taking) by which these interventions affect leader behavior, as well as the multilevel processes by which change in leader behavior affects team performance and team well-being. The project will provide a more accurate assessment on the return of investment in leadership development, as well as guidance for enhancing the effectiveness of leadership development programs.
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