Building Better Brands: A Study of Australian Organizations and Consumers. The study is the first to be undertaken in the world to develop a knowledge management system of brand development and management. It focuses on understanding how branding strategies increase the competitiveness of Australian industry. The study also explores linkages of branding strategy to consumer perceptions of brand value. The model is firmly placed in a global market context, contrasting domestic, exported and im ....Building Better Brands: A Study of Australian Organizations and Consumers. The study is the first to be undertaken in the world to develop a knowledge management system of brand development and management. It focuses on understanding how branding strategies increase the competitiveness of Australian industry. The study also explores linkages of branding strategy to consumer perceptions of brand value. The model is firmly placed in a global market context, contrasting domestic, exported and imported brands. The focus is strongly orientated toward improving Australia's competitiveness and global performance. This study is vital as the economic superiority of strong nations is evident in the value and strength of their industries' brands.Read moreRead less
Developing employee well-being and performance through transformational leadership. This proposal contributes to the ARC priority area of strengthening Australia's social and economic fabric. A key national benefit of this research is increasing understanding of how specific leadership behaviours improve employees' well-being and performance.This research also identifies which followers are most responsive to leadership and in what contexts these behaviours are most effective. This information i ....Developing employee well-being and performance through transformational leadership. This proposal contributes to the ARC priority area of strengthening Australia's social and economic fabric. A key national benefit of this research is increasing understanding of how specific leadership behaviours improve employees' well-being and performance.This research also identifies which followers are most responsive to leadership and in what contexts these behaviours are most effective. This information is critical as it enables development of selection and training packages specifically designed to provide leaders with the skills needed to build employee well-being and performance.Read moreRead less