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Advanced issues in market segmentation research. We will investigate unresolved questions in market segmentation research that will provide answers to the following questions as outcome:
- How to pre-assess market segmentation data structure.
- How to improve the partitioning.
- How to visualize and present the resulting segmentation solutions.
- How to generalize the outcomes over multiple periods of time.
These tasks represent fundamental methodological research. The scientific significan ....Advanced issues in market segmentation research. We will investigate unresolved questions in market segmentation research that will provide answers to the following questions as outcome:
- How to pre-assess market segmentation data structure.
- How to improve the partitioning.
- How to visualize and present the resulting segmentation solutions.
- How to generalize the outcomes over multiple periods of time.
These tasks represent fundamental methodological research. The scientific significance consequently lies in knowledge development and methodological improvement. Findings will also enable both academic researchers using market segmentation methodology as well as practitioners applying such techniques to significantly improve the quality of their market structure analyses.Read moreRead less
Synthesis and Analysis of Canine Anabolic Steroid Metabolites. The Australian racing industry is a major driver of economic activity. In NSW, racing is estimated to contribute $1,000 million to GDP, $151 million to Government revenue and provide 50,000 jobs. The future security and prosperity of the racing industry depends on maintaining the highest standards of integrity in the public eye, and this in turn depends on the enforcement of regulations relating to illicit substances. The outcome of ....Synthesis and Analysis of Canine Anabolic Steroid Metabolites. The Australian racing industry is a major driver of economic activity. In NSW, racing is estimated to contribute $1,000 million to GDP, $151 million to Government revenue and provide 50,000 jobs. The future security and prosperity of the racing industry depends on maintaining the highest standards of integrity in the public eye, and this in turn depends on the enforcement of regulations relating to illicit substances. The outcome of this project will be the introduction of robust methods of analysis for potential drug abuse in greyhound racing that will position Australia as a world leader in the field.Read moreRead less
Mapping the movies: the changing nature of Australia's cinema circuits and their audiences 1956-1984. Support for film production is a high profile component in Australian cultural policy, but the cultural and commercial opportunity represented by cinema exhibition and attendance is less well understood. Focusing on the three decades after the introduction of television in 1956, this project is the first of its kind to use geospatial visualisation to map the social and economic circuits of cinem ....Mapping the movies: the changing nature of Australia's cinema circuits and their audiences 1956-1984. Support for film production is a high profile component in Australian cultural policy, but the cultural and commercial opportunity represented by cinema exhibition and attendance is less well understood. Focusing on the three decades after the introduction of television in 1956, this project is the first of its kind to use geospatial visualisation to map the social and economic circuits of cinema-going, and to identify the variables that explain cinema diversification, survival or closure. It will contribute to policy analysis in terms of local media access modelling, and will consolidate this team's international reputation for innovative Australian research in the representation of historical data.Read moreRead less
Strategic Business Principles for the Economic Development of New Technologies in Regional Areas. The City of Onkaparinga, Fleurieu Regional Development and Flinders University have pooled their resources to identify new technologies capability in the Southern Adelaide region. Strategic and collaborative initiatives with business associations will be evaluated for the development of new economic strategies for these technologies. This region is highly representative of similar regional areas w ....Strategic Business Principles for the Economic Development of New Technologies in Regional Areas. The City of Onkaparinga, Fleurieu Regional Development and Flinders University have pooled their resources to identify new technologies capability in the Southern Adelaide region. Strategic and collaborative initiatives with business associations will be evaluated for the development of new economic strategies for these technologies. This region is highly representative of similar regional areas within Australia, in which the identification of new technologies capability is not well characterised. With a reduction in conventional heavy industry in the region, it is believed that a better understanding of new technologies capability for application to the southern region will promote essential economic growth.Read moreRead less
Geospatial Information Processing for Quickbird Satellite Imagery. Of the new generation of commercial high-resolution earth observation satellites, the Quickbird system with its 70cm resolution has greatest potential for metric applications. The capabilities of Quickbird imagery for digital mapping, GIS and geopositioning are, however, yet to be fully established and the models, procedures and computational systems required for higher-accuracy applications require further research. The aim of t ....Geospatial Information Processing for Quickbird Satellite Imagery. Of the new generation of commercial high-resolution earth observation satellites, the Quickbird system with its 70cm resolution has greatest potential for metric applications. The capabilities of Quickbird imagery for digital mapping, GIS and geopositioning are, however, yet to be fully established and the models, procedures and computational systems required for higher-accuracy applications require further research. The aim of this project, which is a collaboration with SKM, is to develop the tools necessary to validate Quickbird imagery as a source for geospatial information collection, to develop the associated data processing systems to proof-of-concept stage and to experimentally verify these systems.Read moreRead less
'The Independents' and Cultural Policy. This project will establish research partnerships between two cultural policy research centres at the University of Belfast and Nottingham Trent University, and Griffith University to develop; (1) best practice frameworks and analytical instruments for research on the independent micro-business sector of the creative industries in Australia and the UK, and (2) the evaluation of cultural policies designed to facilitate and cohere this sector.
Globalisation and the media in Australia: an integrated analysis of trends and impacts, with special reference to the advertising industry. The overall national benefit will be to reveal how advertising is tied in to the manufacturing-marketing-media institutional complex in Australia, and how that in turn links us in to both economic and cultural processes of globalisation. A series of public outputs will provide an up-to-date and detailed account of how changes in advertising are affecting tr ....Globalisation and the media in Australia: an integrated analysis of trends and impacts, with special reference to the advertising industry. The overall national benefit will be to reveal how advertising is tied in to the manufacturing-marketing-media institutional complex in Australia, and how that in turn links us in to both economic and cultural processes of globalisation. A series of public outputs will provide an up-to-date and detailed account of how changes in advertising are affecting transformations in the media and related communication industries in Australia. They also will show the relevance of advertising to national identity in an era of cultural diversity, free trade and global communications, and contribute to public policy questions such as advertising regulation and community standards. Read moreRead less
Synthesis and analysis of equine anabolic steroid metabolites. The Australian Racing Industry has an annual turnover of over $11,000M and is Australia's highest employing industry. Its credibility is dependent upon the enforcement of regulations relating to illicit substances. The aim of the project is to devise testing procedures for illicit drugs in the equine. To achieve this a variety of hydroxylated anabolic steroid equine metabolites are to be synthesised as reference standards and for ....Synthesis and analysis of equine anabolic steroid metabolites. The Australian Racing Industry has an annual turnover of over $11,000M and is Australia's highest employing industry. Its credibility is dependent upon the enforcement of regulations relating to illicit substances. The aim of the project is to devise testing procedures for illicit drugs in the equine. To achieve this a variety of hydroxylated anabolic steroid equine metabolites are to be synthesised as reference standards and for studies on analytical procedures. These analytical studies will involve production of antibodies, and of the appropriate testing procedures.Read moreRead less
Spectral Mutli-camera Tracking. This proposal falls well within the Research Priorities: ``Frontier Technologies for Building and Transforming Australian Industries'' and ``Safegaurding Australia''. This project, will have a direct impact in the capabilities of Australian industries to develop and implement new, leading edge technology in ICT and sensing. The technology developed throughout this project can be used to protect Australia, not only from terrorism and crime, but also from pests and ....Spectral Mutli-camera Tracking. This proposal falls well within the Research Priorities: ``Frontier Technologies for Building and Transforming Australian Industries'' and ``Safegaurding Australia''. This project, will have a direct impact in the capabilities of Australian industries to develop and implement new, leading edge technology in ICT and sensing. The technology developed throughout this project can be used to protect Australia, not only from terrorism and crime, but also from pests and diseases. The potential for biosecurity applications is a great advantage of spectral imaging and makes of this project an opportunity to track not only persons but also detect pests and diseases at strategic entry points throughout Australia, such as ports and airports.Read moreRead less
Structured natural language descriptions for semantic content retrieval of visual data. The richness of visual data complicates the task of indexing their content for database retrieval. Retrieval based on semantic content is more natural than retrieval based on textures or colours but the most common approach - keyword search - lacks precision, while a newer approach - automatic parsing of free-text descriptions - lacks accuracy. We propose a system of metadata and content descriptions, where c ....Structured natural language descriptions for semantic content retrieval of visual data. The richness of visual data complicates the task of indexing their content for database retrieval. Retrieval based on semantic content is more natural than retrieval based on textures or colours but the most common approach - keyword search - lacks precision, while a newer approach - automatic parsing of free-text descriptions - lacks accuracy. We propose a system of metadata and content descriptions, where content descriptions must be phrases composed of basic grammatical terms. Description components may be elements from external resources such as thesauri and databases, providing a rich superstructure for meaningful retrieval of visual data by semantic content.Read moreRead less