Enhancing the content and experience of Interactive Childrens Television. Interactive television (iTV) as a participatory, on-demand communication provides a unique opportunity to significantly engage, entertain and educate preschool children. Through considerable industry partner collaboration and participation, this project will evaluate three distinct interactive options produced from selected children's television programs with proven success in Australia. Usability studies employing a vari ....Enhancing the content and experience of Interactive Childrens Television. Interactive television (iTV) as a participatory, on-demand communication provides a unique opportunity to significantly engage, entertain and educate preschool children. Through considerable industry partner collaboration and participation, this project will evaluate three distinct interactive options produced from selected children's television programs with proven success in Australia. Usability studies employing a variety of surveillance techniques will evaluate content design and user response. Children's viewing habits will be evaluated within a social context (the home) and a mobile lab setting using qualitative and quantitative assessment. The results will identify effective ways to produce meaningful interactivity and will encourage future industry based research.Read moreRead less
Linkage Infrastructure, Equipment And Facilities - Grant ID: LE0347194
Funder
Australian Research Council
Funding Amount
$411,000.00
Summary
Interactive Television Audience Research Laboratory. Interactive Television is a rapidly emerging platform for global media and e-commerce that is poised to dramatically transform the role of television in society. In collaboration with a range of university and industry partners, Murdoch University aims to establish Australia's first dedicated public research laboratory for assessing consumer motivation, evaluating program usability and theorising audience response to Interactive Television app ....Interactive Television Audience Research Laboratory. Interactive Television is a rapidly emerging platform for global media and e-commerce that is poised to dramatically transform the role of television in society. In collaboration with a range of university and industry partners, Murdoch University aims to establish Australia's first dedicated public research laboratory for assessing consumer motivation, evaluating program usability and theorising audience response to Interactive Television applications. The laboratory will feature specialised testing equipment designed to emulate real-world digital broadcasting environments, enabling rich data on viewing behaviour to be collected and analysed. As an independent facility, the laboratory will provide an invaluable resource for academic and industry research.Read moreRead less
Production Challenges in the On-Line Learning Environment. The shift of responsibility from teacher-centred learning to learner-centred learning has raised important questions of access for diverse groups in Australia and overseas. The project seeks to investigate new delivery mechanisms that respond to worldwide trends in virtual communities and self-directed learning. This research will explore the relationship between content pedagogy, use of technology, and work-related issues and expectatio ....Production Challenges in the On-Line Learning Environment. The shift of responsibility from teacher-centred learning to learner-centred learning has raised important questions of access for diverse groups in Australia and overseas. The project seeks to investigate new delivery mechanisms that respond to worldwide trends in virtual communities and self-directed learning. This research will explore the relationship between content pedagogy, use of technology, and work-related issues and expectations. It will adopt a qualitative and quantitative research methodology in identifying opportunities, producing a learning prototype, testing and trialing that prototype and applying research outcomes in the context of emergent new educational models that draw upon convergent media.Read moreRead less
Is Australian Pay TV Meeting Its Promise? This project aims to explore the emergence of Pay TV in Australia and its cultural and industrial outcomes. Its significance lies in comprehensively researching a new, expanding and evolving communications medium in Australia. The research will be both quantitative (TV ratings and market penetration analyses) and qualitative (audience focus groups). It is anticipated that the research outcomes will inform public policy-making regarding local content legi ....Is Australian Pay TV Meeting Its Promise? This project aims to explore the emergence of Pay TV in Australia and its cultural and industrial outcomes. Its significance lies in comprehensively researching a new, expanding and evolving communications medium in Australia. The research will be both quantitative (TV ratings and market penetration analyses) and qualitative (audience focus groups). It is anticipated that the research outcomes will inform public policy-making regarding local content legislation for drama, documentary and children's programming, leading to public recommendations and published findings.Read moreRead less