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Increasing Visitor Frequency: approach to understanding and forecasting how cultural attraction visitors respond to various incentives to increase visitation rates. Museums have been steadily losing visitors over the past decade. While current research indicates that this may be attributed to greater leisure competition, little is understood about how people make choices to visit or not to visit cultural attractions. The aim of this project is to develop, demonstrate and test a Random Utility Th ....Increasing Visitor Frequency: approach to understanding and forecasting how cultural attraction visitors respond to various incentives to increase visitation rates. Museums have been steadily losing visitors over the past decade. While current research indicates that this may be attributed to greater leisure competition, little is understood about how people make choices to visit or not to visit cultural attractions. The aim of this project is to develop, demonstrate and test a Random Utility Theory (RUT)-based modelling approach allowing managers of cultural attractions to understand and predict the likely visitation consequences of potential initiatives. We wish to model visitor choices of museums versus other competing attractions to allow museums to identify specific strategic actions (or combinations) to achieve organisational goals.Read moreRead less
Aesthetic Education and Public Galleries. To study how galleries can enhance the quality of public engagement with the works of art on show. All galleries want to do this, but there is much uncertainty about how to understand 'quality of engagement' and about what galleries could and should do to enhance this. We shall provide conceptual analysis and a practical model for the provision of aesthetic education in public galleries. This will be a substantial contribution to a widely acknowledged p ....Aesthetic Education and Public Galleries. To study how galleries can enhance the quality of public engagement with the works of art on show. All galleries want to do this, but there is much uncertainty about how to understand 'quality of engagement' and about what galleries could and should do to enhance this. We shall provide conceptual analysis and a practical model for the provision of aesthetic education in public galleries. This will be a substantial contribution to a widely acknowledged problem. We hope to provide a workable model which can be used in gallery practice.Read moreRead less