Strategic Service Innovation: The Role of Heterogeneity in Substantive and Dynamic Capabilities. This project will provide Australian companies with the tools to conduct a services capabilities audit. This tool will allow them to identify substantive and dynamic service capabilities that they must strengthen or acquire, in order to remain competitive in domestic and global markets, where consumers increasingly differentiate between organisations by value-adding services that they offer. Austral ....Strategic Service Innovation: The Role of Heterogeneity in Substantive and Dynamic Capabilities. This project will provide Australian companies with the tools to conduct a services capabilities audit. This tool will allow them to identify substantive and dynamic service capabilities that they must strengthen or acquire, in order to remain competitive in domestic and global markets, where consumers increasingly differentiate between organisations by value-adding services that they offer. Australia imports over $40Bn worth of services each year. This project has the potential to increase the domestic and international competitiveness of Australian manufacturers and service industries and contribute to the economy by reducing dependence on service imports, and assuring ongoing employment for Australian workers. Read moreRead less